Personal Branding Tips, SEO, and Red Socks

By: Guest | January 17, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 141 Today’s guest post is by Andy Crestodina. Sometime during sophomore year in college, I decided to wear red socks. That day, I threw out all of my old socks and bought a dozen pairs of new red ones. Since that day, I’ve only worn one color socks: Red. Once people learn this, they often ask to check my [&hellip... Read More

How Soon Is Now? The Future of PR Firms, Part 2

By: Guest | January 15, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 155Today’s guest post is by Ken Jacobs.  In yesterday’s post, I shared the five critical capabilities I believe agencies must offer and/or the actions they must take to both best serve their clients and stay relevant in the coming months. These were based on a panel in which I participated last year on “The Future Of PR Firms” at the [&hellip... Read More

How Soon is Now? The Future of PR Firms, Part 1

By: Guest | January 14, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 192Today’s guest post is by Ken Jacobs.  In the last few months of 2012, we saw a number of posts about PR firms of the future. One, by a number of executives from various PR agencies in PR Week about what the PR firm of 2017 will look like, resulted in this sharp response from Danny Brown. I watched [&hellip... Read More

What is Your Professional Social Stalking Protocol?

By: Guest | January 10, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 160Today’s guest post is by Brad Marley.  Remember when we used to exchange business cards with somebody at a conference, hop on the plane to fly home, file the business card in the Rolodex, then forget about that person? Yeah. Neither do I. Thanks to this crazy digital world we live in, a name on a business card has [&hellip... Read More

Programmed Content Kills Community

By: Guest | January 8, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 197Today’s guest post is by Kary Delaria. A few weeks ago I watched “Airplay: The Rise and Fall of Rock Radio.” The documentary on the history of rock radio was told from the perspective of radio deejays – the community managers of the airwaves. The best deejays of their time had such a clear understanding of their content and [&hellip... Read More

What Warby Parker Teaches Us about Brand Loyalty

By: Guest | January 7, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 303Today’s guest post is by Erica Moss. My name is Erica, and I’m a Warby-holic. As in, Warby Parker. And it’s all their fault. They started by offering a trendy product that I wanted: Hipster chic glasses for just $95. Then they made me swoon with a clean, user-friendly site design. Then they upped the ante with a winning [&hellip... Read More

Five Reasons to Add a Content Budget to Your SEO Campaign

By: Guest | January 3, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 239Today’s guest post is by George Zlatin. There has been a paradigm shift in the SEO community during the last year. Google has made their algorithm more favorable for companies that focus on creating unique quality content. This content can be created in many forms (blogs, infographics, videos, etc) and can be leveraged in different ways. Google has always preached [&hellip... Read More

Nine Quasi-Crazy Predictions for the Communications Industry in 2013

By: Guest | December 27, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 122Today’s guest post is by Lou Hoffman.  Looking into the communications crystal ball is fraught with peril. Who could have predicted HP would buy a company for $10.3 billion only to discover they misread the price tag by a few billion? And yes, this does fit under the communications umbrella, as you’ll see in a moment. Still, my crack research team [&hellip... Read More

What’s Next for Media Democratization?

By: Guest | December 20, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 105Today’s guest post is by Paul Mayze. The Gutenberg Press changed everything. (Stick with me here…) Before its invention, only the extremely wealthy could afford scribes to record the written word for them. Suddenly, the written word was available to a much greater portion of the population. There was an explosion of ideas. Pamphleteers could write their thoughts, get them [&hellip... Read More

Online Reputation Management: A Gift that Keeps on Giving

By: Guest | December 18, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 185Today’s guest post is by John Millen. During the holidays, most of us take some time to reflect on where we’ve been and where we’re going. This year, why not consider a new tradition: Manage your online reputation. After all, a strong online reputation is truly the gift that keeps on giving. Your online digital footprint is now your digital [&hellip... Read More