Guest

Personal Branding Tips, SEO, and Red Socks

By: Guest | January 17, 2013 | 
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Today’s guest post is by Andy Crestodina. Sometime during sophomore year in college, I decided to wear red socks. That day, I threw out all of my old socks and bought a dozen pairs of new red ones. Since that day, I’ve only worn one color socks: Red. Once people learn this, they often ask to check my socks when they see me. And I often [&hellip... Read More
Guest

How Soon Is Now? The Future of PR Firms, Part 2

By: Guest | January 15, 2013 | 
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Today’s guest post is by Ken Jacobs.  In yesterday’s post, I shared the five critical capabilities I believe agencies must offer and/or the actions they must take to both best serve their clients and stay relevant in the coming months. These were based on a panel in which I participated last year on “The Future Of PR Firms” at the North American meeting of global PR network [&hellip... Read More
Guest

How Soon is Now? The Future of PR Firms, Part 1

By: Guest | January 14, 2013 | 
14
Today’s guest post is by Ken Jacobs.  In the last few months of 2012, we saw a number of posts about PR firms of the future. One, by a number of executives from various PR agencies in PR Week about what the PR firm of 2017 will look like, resulted in this sharp response from Danny Brown. I watched this discussion with interest. Only a few [&hellip... Read More
Guest

What is Your Professional Social Stalking Protocol?

By: Guest | January 10, 2013 | 
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Today’s guest post is by Brad Marley.  Remember when we used to exchange business cards with somebody at a conference, hop on the plane to fly home, file the business card in the Rolodex, then forget about that person? Yeah. Neither do I. Thanks to this crazy digital world we live in, a name on a business card has become a call-to-action that spurs us to [&hellip... Read More
Guest

Programmed Content Kills Community

By: Guest | January 8, 2013 | 
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Today’s guest post is by Kary Delaria. A few weeks ago I watched “Airplay: The Rise and Fall of Rock Radio.” The documentary on the history of rock radio was told from the perspective of radio deejays – the community managers of the airwaves. The best deejays of their time had such a clear understanding of their content and their community and were able to select [&hellip... Read More
Guest

What Warby Parker Teaches Us about Brand Loyalty

By: Guest | January 7, 2013 | 
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Today’s guest post is by Erica Moss. My name is Erica, and I’m a Warby-holic. As in, Warby Parker. And it’s all their fault. They started by offering a trendy product that I wanted: Hipster chic glasses for just $95. Then they made me swoon with a clean, user-friendly site design. Then they upped the ante with a winning combination of social media savvy and in-person [&hellip... Read More
Guest

Five Reasons to Add a Content Budget to Your SEO Campaign

By: Guest | January 3, 2013 | 
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Today’s guest post is by George Zlatin. There has been a paradigm shift in the SEO community during the last year. Google has made their algorithm more favorable for companies that focus on creating unique quality content. This content can be created in many forms (blogs, infographics, videos, etc) and can be leveraged in different ways. Google has always preached about content, but now they have actually [&hellip... Read More
Guest

Nine Quasi-Crazy Predictions for the Communications Industry in 2013

By: Guest | December 27, 2012 | 
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Today’s guest post is by Lou Hoffman.  Looking into the communications crystal ball is fraught with peril. Who could have predicted HP would buy a company for $10.3 billion only to discover they misread the price tag by a few billion? And yes, this does fit under the communications umbrella, as you’ll see in a moment. Still, my crack research team of one – that would be me [&hellip... Read More
Guest

What’s Next for Media Democratization?

By: Guest | December 20, 2012 | 
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Today’s guest post is by Paul Mayze. The Gutenberg Press changed everything. (Stick with me here…) Before its invention, only the extremely wealthy could afford scribes to record the written word for them. Suddenly, the written word was available to a much greater portion of the population. There was an explosion of ideas. Pamphleteers could write their thoughts, get them printed, and share them with the world. [&hellip... Read More
Guest

Online Reputation Management: A Gift that Keeps on Giving

By: Guest | December 18, 2012 | 
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Today’s guest post is by John Millen. During the holidays, most of us take some time to reflect on where we’ve been and where we’re going. This year, why not consider a new tradition: Manage your online reputation. After all, a strong online reputation is truly the gift that keeps on giving. Your online digital footprint is now your digital life resume. What people read on the [&hellip... Read More