Guest

Get ‘Em While They’re Young: Four Ways to Hook College Students

By: Guest | October 30, 2012 | 
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Today’s guest post is by Leah Bell. Planning your marketing strategy for 2013? In most cases, it is more costly to acquire new customers than to keep the business you already have. This can be especially true if your customer-base is made up of college students due to their high lifetime value. If your customers are multi-generational, I challenge you to make your youngest consumers your [&hellip... Read More
Guest

The Nips and Tucks Happening at LinkedIn

By: Guest | October 29, 2012 | 
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Today’s guest post is by Liam Gooding Does everything coming out of California really need a face lift? LinkedIn has been changing things up lately, but will their actions distract users from discussing business? Judging by the recent activities, it would seem they’re getting a bit obsessed with their wrinkles. The question is will they take it too far and end up masking the characteristics we [&hellip... Read More
Guest

Know Thy Enemy: How to Work with Tough Reporters

By: Guest | October 25, 2012 | 
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Today’s guest post is by Elissa Freeman. Dealing with difficult reporters is a necessary evil if you’re a PR pro. But does it really have to be? During my career I’ve developed an approach to dealing with reporters who are inherently difficult. Sure, I’ve harboured delicious thoughts of telling a choice few just what I think of them; and these are great conversations – inside my [&hellip... Read More
Guest

Making the Hop from PR to Media Operations, Part 2

By: Guest | October 23, 2012 | 
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Today’s guest post is by Julia Wall-Clarke. Yesterday, I introduced you to media operations, specifically as it relates to the sporting world (I just wrapped up the London Summer Games). When I first started working in media operations, I quickly found major differences from PR. PR is very proactive. It is a selling environment where you are constantly trying to identify opportunities and devise story angles in [&hellip... Read More
Guest

Making the Hop from PR to Media Operations, Part 1

By: Guest | October 22, 2012 | 
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Today’s guest post is by Julia Wall-Clarke.   It is 5 a.m. and I’m already on my second coffee, standing in the middle of the Mall, watching dawn break over Buckingham Palace. No, I haven’t been on an all-nighter with Prince Harry; it’s just another day at the London Olympics and this is my temporary office. I graduated in PR six years ago and since then I [&hellip... Read More
Guest

Social Fakers: What Do Numbers Mean these Days?

By: Guest | October 18, 2012 | 
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Today’s guest post is by Hessie Jones All hail Facebook. ONE BILLION USERS! Quite a feat…or is it really? As Zuckerberg pointed out,“We have this ethos where we want to be a culture of builders, right? We don’t want to overly celebrate any particular milestone.” Wise words, Zuck! Shortly after this momentous media celebration, the following article appeared, “Most of Facebook’s Billion Accounts Are Fake.” This article [&hellip... Read More
Guest

Fighting Hunger with No Names

By: Guest | October 16, 2012 | 
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Today’s guest post is by Geoff Livingston Given who reads Spin Sucks I decided to open the kimono and show the social strategy behind the #hungertohope campaign today for World Food Day, an ad hoc strategy that was built to address a critical weakness. For a variety of time and legal reasons, we were not able to put a name and a story behind some of these [&hellip... Read More
Guest

Bad PR Recovery: Tips from the Celebrity Set

By: Guest | October 15, 2012 | 
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Today’s guest post is by Luis Salazar. Celebrity bad behavior is so common nowadays that most people barely bat an eye when they hear about it. Whether cheating on their significant others, brawling in clubs, shoplifting, or crashing into innocent pedestrians with their luxury cars, celebrities certainly are keeping their PR teams busy. And as Mel Gibson, Charlie Sheen, and Lindsay Lohan can attest to, sometimes [&hellip... Read More
Guest

The Name Game: ‘AAAA Taxi’ Won’t Cut it Anymore

By: Guest | October 11, 2012 | 
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Today’s guest post is by Ken Mueller. What do you think when you hear Spike’s Salon & Spa? Joe’s Garage says one thing, but what about Fifi’s Garage? The name of your business is important. It says a lot about you, and it can convey all sorts of information: From what you do to who you are, and what your mindset is as well. The name of [&hellip... Read More
Guest

The Giant Robot Guide to Combining Marketing Tactics

By: Guest | October 9, 2012 | 
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Today’s guest post is by Andy Crestodina When I was a kid, I watched Voltron, Defender of the Universe. Unlike other giant robots, Voltron was actually five robotic lions that could combine into one huge robot. I loved it. Those robot lions were tough, but there’s no way they could have defended the universe by themselves. Your marketing is no different. It’s marketing combination that gets [&hellip... Read More