Lee Polevoi

How to Write Non-Salesy Sales Copy

By: Lee Polevoi | December 10, 2013 | 
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By Lee Polevoi When it comes to sales, can we agree on two things? First, no one likes to be sold to. People want to be persuaded or given the illusion they’re making their minds up for themselves. Second, we tend to do business with people (and businesses) we like and trust. So how can we write sales copy that reflects these timeless truths? Start By [&hellip... Read More
Lee Polevoi

Business Jargon: Just Say No!

By: Lee Polevoi | November 4, 2013 | 
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By Lee Polevoi Jargon in business writing is like mold. It sets in while you’re looking elsewhere and before you know it, your prose and the message you want to send to the world are thoroughly infested. The words you use represent your business and your brand – to your customers and employees, vendors, investors, and more. The use of shopworn or technical language confuses and alienates [&hellip... Read More
Lee Polevoi

Who Are You? How to Craft a Killer About Us Page

By: Lee Polevoi | October 1, 2013 | 
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By Lee Polevoi Depending on who you ask, the About Us page on a business website is the “second-most” visited page, “among the top three pages” visited – certainly “one of the most-visited” pages of any company website.” Get the point? Sadly, a lot of businesses don’t. They spend vast amounts of time, money, and resources elsewhere on the site and at the last minute slap on a [&hellip... Read More
Lee Polevoi

Let’s Talk About Me: Writing a Professional Bio

By: Lee Polevoi | July 31, 2013 | 
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By Lee Polevoi Even the most accomplished writers sometimes get stymied writing a professional bio, for themselves or for their clients. What’s the right amount of information to convey? What’s too much? Too little? Should I include being named vice president of PRSA in 2010? What about the “Honorary Firefighter” plaque I received for rescuing a cat from a tree? (Ed’s Note: I’d include that!) Brief [&hellip... Read More
Lee Polevoi

Customers: Brand Ambassadors or Enemies for Life?

By: Lee Polevoi | July 1, 2013 | 
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There’s a lot of great advice on Spin Sucks about effective marketing and public relations techniques, designed to draw customers into your store or to visit your website. But getting them there is only part of the battle. What happens during their initial experience—or with any experience along the path toward purchasing your product or service—makes all the difference between a possible brand ambassador, and a [&hellip... Read More