Mack Collier

Brands: Customers aren’t Your Social Media Mouthpieces

By: Mack Collier | April 8, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 203A few years ago I attended a social media conference where the keynote was given by the chief marketing officer for a brand that was touted for ‘getting’ social media. I couldn’t wait to hear this CMO walk us through how this global brand effectively leveraged social media to connect with its customers. About five minutes in, the CMO [&hellip... Read More
Mack Collier

Why Amanda Palmer is a Better Marketer than Your Brand

By: Mack Collier | February 21, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 234One Friday night in 2011, I was on Twitter when I suddenly started seeing a flurry of tweets from friends in Boston about a concert they had been to that night. It was a ‘secret show’ given by Amanda Palmer, and as I watched dozens upon dozens of tweets flying by, I decided to see what the big deal [&hellip... Read More