Mack Collier

Brands: Customers aren’t Your Social Media Mouthpieces

By: Mack Collier | April 8, 2013 | 
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A few years ago I attended a social media conference where the keynote was given by the chief marketing officer for a brand that was touted for ‘getting’ social media. I couldn’t wait to hear this CMO walk us through how this global brand effectively leveraged social media to connect with its customers. About five minutes in, the CMO spilled the beans, “We are excited about [&hellip... Read More
Mack Collier

Why Amanda Palmer is a Better Marketer than Your Brand

By: Mack Collier | February 21, 2013 | 
115
One Friday night in 2011, I was on Twitter when I suddenly started seeing a flurry of tweets from friends in Boston about a concert they had been to that night. It was a ‘secret show’ given by Amanda Palmer, and as I watched dozens upon dozens of tweets flying by, I decided to see what the big deal was. What Amanda had done was organize [&hellip... Read More