Mark Borum

The Virtual Arena: Why Brands Should Embrace VR Technology

By: Mark Borum | December 14, 2016 | 
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At a time when hundreds of millions of consumers use ad-blocking tech and 90 percent of consumers skip pre-roll video ads, it never hurts to ensure some undivided attention. VR technology offers total immersion into your story; it’s the sort of coverage you simply can’t buy through traditional means nowadays. Mark Borum provides the secret to incorporating a VR experience into your brand identity
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