Martin Waxman

Social Media, Boomers, and Rock and Roll

By: Martin Waxman | March 26, 2014 | 
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The great Jerry Seinfeld seems to have a new schtick - What's up with kids these days? They’ve all got these phones and never use them to make a call… I just don’t get it…’ Have boomers become their parents, reacting to social media the way their parents reacted to rock music... Read More
Martin Waxman

Communications Perspectives from Classic Board Games

By: Martin Waxman | January 16, 2014 | 
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Start 2014 with a clean slate, renewed focus, and new skills. Martin Waxman is back from his holiday with some unexpected communications perspectives from the world of old-school tabletop and board games. ... Read More
Martin Waxman

Thirteen Crowdsourced Digital Media and PR Lessons of 2013

By: Martin Waxman | December 11, 2013 | 
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By Martin Waxman It’s December. A time to celebrate, wind down, and reflect on the past 12 months – and, of course, read all the looking-forward-and-back, new year/new you and ‘resolutionary’ posts. Just before Thanksgiving, I wrote about my six social media lessons from 2013 and encouraged the Spin Sucks community to chime in with a few suggestions of your own so I could make it [&hellip... Read More
Martin Waxman

Six Digital Media and PR Lessons From 2013

By: Martin Waxman | November 27, 2013 | 
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By Martin Waxman OK – maybe I’m jumping the gun – but I’ve been caught up in the U.S. Thanksgiving/holiday spirit and I must have fast-forwarded to the end of 2013. Have no fear, it’s not my final post of the year for Spin Sucks. But I thought I’d kick off the annual round-up season by reflecting on six things I’ve learned in the past 11 [&hellip... Read More
Martin Waxman

Lather. Rinse. Repeat. Why Social Amplification Reminds Me of Shampoo

By: Martin Waxman | November 19, 2013 | 
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By Martin Waxman I always learn a good deal from the reactions/social amplification I get on my Spin Sucks posts. (Thank you for your comments and for sharing.) Last month, I wrote about things the PR world might expect to see in the next 10 years and it spurred a flurry of social activity and conversation in the first day or so and then the interest [&hellip... Read More
Martin Waxman

What the PR Industry Can Expect in the Next 10 Years

By: Martin Waxman | October 30, 2013 | 
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By Martin Waxman I recently read a Forbes post by Greg Satell where he presents several trends he believes we’ll see in the next decade in marketing. He made some great points about where we’re heading and I thought I’d add what the PR industry can expect to his insights. ‘From Messages to Experiences’ It wasn’t long ago when we were all about the key message – literally.  And [&hellip... Read More
Martin Waxman

PR: Moving the Profession from Talkers to Makers

By: Martin Waxman | October 22, 2013 | 
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By Martin Waxman Macher is an old Yiddish expression that, literally translated. means maker, but idiomatically is far from that. It’s often used pejoratively and refers to a person who considers her/himself a big-shot or big time operator – often pictured as a guy with a fat cigar. It’s not all bad – machers are well-connected, like to put themselves in the center of things, and [&hellip... Read More
Martin Waxman

Publicity Confessions: Things I Learned from Trash TV

By: Martin Waxman | September 30, 2013 | 
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By Martin Waxman I never watched much trash TV or tabloid talk shows. You know the ones, broadcast in the afternoons and hosted by the likes of Jerry Springer, Jenny Jones, or Montel Williams, with people who rant, yell, cuss, punch, and otherwise expose themselves (often literally). And that’s just the audience! But one time… Publicity Confessions I was doing entertainment publicity for Yuk Yuk’s, Canada’s premier [&hellip... Read More
Martin Waxman

Publicity: Confessions of a Publicist

By: Martin Waxman | September 23, 2013 | 
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By Martin Waxman I started my career in PR as an entertainment publicist. That’s what it said on my business cards and I was so proud of that title. I was no Sidney Falco, but Sweet Smell of Success has always been one of my favorite movies. As a publicist, my job was getting things noticed by the mainstream media. And because I was dealing with [&hellip... Read More
Martin Waxman

Influence Scoring: All Klout(ed) Up and Nowhere to Go

By: Martin Waxman | August 27, 2013 | 
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By Martin Waxman My experiment with influence scoring started a few weeks back with a post on Spin Sucks about the future of public relations. That post begat a second post on community management as a new model for PR. And that begat a three-point bump in my Klout score! Earlier this month, I wrote about my Klout Bump and, because the wonderfully energetic community here [&hellip... Read More