Mike Santoro

You’re Fired! How an Agency Survives a New CMO

By: Mike Santoro | April 15, 2013 | 
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It’s every agency’s worst nightmare. You and your team are cranking along delivering solid results for a client when you hear rumors the CMO is about to step down. A few months later, someone new is in charge and you find yourself in the midst of an agency review. It’s a situation that rarely works well for the incumbent agency. And with the average CMO tenure [&hellip... Read More