Paul Johnson

Are Bots Sabotaging Your Digital Marketing Strategy?

By: Paul Johnson | June 28, 2017 | 
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Marketers know word-of-mouth and social proof are two of the most powerful marketing tools at their disposal, and they’re increasingly using online influencers to promote their brands. But did you know many of those online influencers are using bots to inflate their reach? Paul Johnson knows how to spot bot-backed accounts
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