Rebecca Benison

A News Release is Not an Article and Vice Versa

By: Rebecca Benison | April 9, 2013 | 
The more often we read a news release in our job every day, the more we find journalists have transitioned into the PR field. This is great news for all involved because it is advantageous for a professional to understand both ends of the spectrum. But, while former journalists often make wonderful PR pros, the two career paths are very different. The same goes for the ... Read More