Pete Salmon

Google’s Search Algorithm is Like a Soccer Team

By: Pete Salmon | February 16, 2017 | 
3
Google’s search algorithm was created to help users effectively and efficiently find the content they are looking for. This algorithm can be explained by comparing it to a soccer team
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Pete Salmon

I Work for Spin Sucks and I Am Not a PR Expert

By: Pete Salmon | January 24, 2017 | 
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Are you an expert? Pete Salmon describes why being a PR expert is great for some, and being an advocate and fighter is better for others.
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Pete Salmon

What’s Behind the Reticence in Measuring PR?

By: Pete Salmon | December 28, 2016 | 
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Yes, we know, you chose PR because you hate math. But here the thing: If you want to earn a place at the executive table, you need to show results. And no, we aren't talking about impressions or AVEs. Effectively measuring PR means tying your work with business results. Pete Salmon has more
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Pete Salmon

Build Client Trust through Authenticity

By: Pete Salmon | November 9, 2016 | 
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Reliability, respectfulness, and “realness” are hallmarks of authenticity. And authenticity is a valuable building block in the ability to build client trust. Pete Salmon has more
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Pete Salmon

How an All-Female Workplace Changed Me: A Tell All

By: Pete Salmon | October 18, 2016 | 
11
He feels different than his co-workers. The dynamics of an all-female workplace have instructed him greatly. Is it their gender or their competence that is ultimately responsible for his revelations? Find out in Pete Salmon's latest article
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Pete Salmon

Head Implosions and Emojis: Two Virtual Office Disadvantages

By: Pete Salmon | August 25, 2016 | 
30
There are two disadvantages to a virtual office that are particularly acute, but the advantage of working with a great group of folks isn’t one of them.
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