Sara Rude

Dating and Client Acquisition: An Eerily Similar Dance

By: Sara Rude | October 21, 2013 | 
18
By Sara Rude Client acquisition: Networking, RFPs, cold calling, LinkedIn, incoming inquiries. However you go about it, trying to identify a good new client, and then actually getting them on board, is an exhausting and costly process. Remember the good old days when you could hand out a well-crafted paper note (preferably folded into an origami triangle) that simply asked you to circle yes or no [&hellip... Read More
Sara Rude

Public Relations: Lessons from Marty McFly

By: Sara Rude | April 11, 2013 | 
57
Remember the pivotal scene in Back to the Future II when Marty McFly travels back (or forward?) to 1985, only to find that it’s totally screwed up because he messed with his parents’ past? He’s completely disoriented. He has no idea how the house he grew up in, the neighborhood he skateboarded around, and the small town he loved had become so… different and confusing. I had [&hellip... Read More