Shanna Mallon

Improve Your Writing with Six Writerly Hobbies

By: Shanna Mallon | March 3, 2014 | 
42
Content creators always want to improve their writing for the benefit of clients or their own satisfaction. Shanna Mallon explores six writerly hobbies that will help hone those important writing and creativity skills. ... Read More
Shanna Mallon

Experts, Social Media, and Non-Advice

By: Shanna Mallon | January 23, 2014 | 
27
There's a lot of advice that gets thrown around online from wave after wave of self-proclaimed experts. How do you separate the wheat from the proverbial chaff and get the marketing value you expect? Shanna Mallon shares her tips. ... Read More
Shanna Mallon

Six Pinterest Tools for Your Blog

By: Shanna Mallon | December 12, 2013 | 
8
By Shanna Mallon As a blogger, you know Pinterest is more than a pastime for blogs. Besides being a great social bookmarking tool, Pinterest is a strong referral source. In fact, according to the stats, this photo-centric social network draws more referral traffic than YouTube, Google, LinkedIn, and Reddit combined. So what does this mean for you? How can you make the most of Pinterest for [&hellip... Read More
Shanna Mallon

Seven Pinterest Content Marketing Tips

By: Shanna Mallon | November 7, 2013 | 
12
By Shanna Mallon As it turns out, there’s more to Pinterest than pretty pictures. For brands, Pinterest is a great resource for spreading the word about what you make, and who you are. In fact, when used strategically, Pinterest not only helps you promote your brand, but also observe what’s popular, enhance your branding, and more. With that in mind, here are some tips for making [&hellip... Read More
Shanna Mallon

Visual Content: How Starbucks Uses Instagram

By: Shanna Mallon | September 24, 2013 | 
21
By Shanna Mallon With 1.5 million followers (and counting!), Starbucks is a big brand that knows what it’s doing on Instagram. From posting pretty pictures of its products to amplifying a strong sense of its brand with relevant visual content, the company uses Instagram to reinforce its messaging and to connect with its fans. And while your company might not be Starbucks, here’s how you can [&hellip... Read More
Shanna Mallon

Now is the Time to Develop a Mobile Web Marketing Presence

By: Shanna Mallon | August 26, 2013 | 
19
By Shanna Mallon Go anywhere today—the mall, your kid’s school, the office lunchroom—and you see the same thing: Everybody’s on a smartphone. Nowadays, mobile devices are incredibly popular. And according to research from Smart Insights, that popularity is only growing. That’s why, no matter what your business, having a mobile web marketing presence is a necessity. Is your company taking mobile marketing seriously? It should. Fact: No Mobile [&hellip... Read More
Shanna Mallon

Social Stories: How to Use Storytelling on Twitter

By: Shanna Mallon | June 17, 2013 | 
16
Humans love stories, so when you use the basic elements of narration on Twitter, it’s to your social marketing advantage. Do you know how to tell your brand’s story on that social network? Are you engaging your audience, even in 140 characters or less? The limitations of Twitter are no excuse for not putting storytelling to work, especially when you consider the ways others are turning [&hellip... Read More