Hannah Stacey

Eight Reasons Your eBook Seriously Sucks

By: Hannah Stacey | November 25, 2013 | 
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By Hannah Stacey In the bitter online battle to win the ‘thought leadership’ crown in your market niche, the eBook is one of most powerful weapons you can have in your digital marketing arsenal. Aside from demonstrating how much more clever you are than your competitors, a well-planned, well-marketed eBook can deliver the goods when it comes to lead generation, turning the casual peruser into a [&hellip... Read More
Hannah Stacey

Five Things You Can’t Expect from an Unpaid Intern

By: Hannah Stacey | May 16, 2013 | 
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Ahh, the PR internship. That much-maligned rite of passage for anyone hoping to make their way in the communications world. It’s a bit like that inevitable bin-dunking you get on your first day of junior school (just me, then?) or learning to drive: Painful and a bit degrading at the same time. But hopefully you emerge from the whole sorry mess a better, more enlightened person [&hellip... Read More