Steve Randazzo

Why Stealing Another Brand’s Stage is Recipe for Ruin

By: Steve Randazzo | June 5, 2017 | 
3
How important is creativity in marketing? Do you use “me too” marketing? Or experiential marketing? Steve Randazzo shares four key lessons learned from revamping his agency discovery process
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Steve Randazzo

The Beatles Approach to Client Service

By: Steve Randazzo | September 29, 2016 | 
1
If you approach client service like you're the Beatles of the agency world, you will have far happier and loyal fans who recommend you far and wide
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Steve Randazzo

Why Agencies Need to Play Nice In the Sandbox

By: Steve Randazzo | August 22, 2016 | 
6
Collaboration between agencies shouldn’t be a game of tug-of-war, but a civil meeting of minds, where trust is built, roles established, and goals aligned. Collaborative marketing is meant to be a boon for business, not a contest of one-upmanship. Steve Randazzo has more
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Steve Randazzo

Advertising and Marketing Awards Are Stupid Vanity Metrics

By: Steve Randazzo | April 19, 2016 | 
23
Advertising and marketing awards are hardly representative of a successful marketing campaign these days. They are merely a popularity contest in which the coolest brands with the biggest budgets win over the judges. Steve Randazzo has a challenge for brands and agencies to double down on increasing sales and creating rock-solid foundations built by high-quality work
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Steve Randazzo

Super Bowl Ads: $6 Million Your Brand Will Never Get Back

By: Steve Randazzo | February 8, 2016 | 
9
Every year advertisers pour money into Super Bowl ads, playing the game theory of marketing. Steve Randazzo argues that this lavish mass market expense is a waste of money. He further explains why the Super Bowl advertising fails at creating ROI.
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Steve Randazzo

The Most Important Post-event Engagement Tool

By: Steve Randazzo | June 24, 2015 | 
3
There is a very important post-event engagement tool that many marketers forget about, but is so easy to use. Steve Randazzo provides that tool and its uses
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