Tony Tie

Five Ways Travel Marketers Can Make the Most of Snapchat

By: Tony Tie | July 5, 2017 | 
1
Despite its popularity among Millennials, not many marketers, especially those in the travel industry, use Snapchat to its full potential. Tony Tie says that besides using it as a testing ground, there are other ways travel brands can take advantage of the app to engage the next generation of consumers
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Tony Tie

Three Ways to Harness the Power of Inspirational Marketing

By: Tony Tie | May 16, 2017 | 
1
Social inspiration has become a key decision-driver among consumers. Tony Tie looks at ways to harness the power of inspirational marketing and loyalty among your audience, one post at a time.
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Tony Tie

Crisis Communications Lessons from the Delta Power Outage

By: Tony Tie | April 20, 2017 | 
1
Crisis communications happen whether we like it or not. Having an effective strategy in place can mean the difference between rapid recovery and turning customers off for life. Tony Tie shares how to effectively de-escalate and weather the storm through effective crisis communications
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Tony Tie

Three Marketing Lessons from the Rise and Fall of Pokémon GO

By: Tony Tie | March 16, 2017 | 
14
What caused the fall from grace of the famous Pokémon GO? Tony Tie has the story, marketing lessons learned, and how marketers can avoid the same rise and fall
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