Yvette Pistorio

How to Leverage Visual Content in Your Marketing Mix

By: Yvette Pistorio | July 10, 2013 | 
27
By Yvette Pistorio Visual content is key in marketing. People love videos and images because, in today’s super-fast information world, they are a quick way to absorb it all. Some companies think they are too boring and no one would be interested in pictures of their employees/business/offices/insert any other excuse here. But the truth is they are…very interested. People buy from people, so of course they [&hellip... Read More
Yvette Pistorio

Nine Reasons Fans Don’t “Like” Your Status Updates

By: Yvette Pistorio | June 12, 2013 | 
27
You know those times when you find a great meme/image/anecdote, and you share it on your Facebook page…only to see…nothing? Crickets. Yeah, I hate when that happens too. There’s nothing worse then thinking, “Oh this is going to be great” and then it falls flat. Why do I care so much? Because I care about our community and I want to make them laugh – or [&hellip... Read More
Yvette Pistorio

Four Tips for Dealing with a Plagiarism Accusation

By: Yvette Pistorio | May 20, 2013 | 
37
The last few weeks have definitely been interesting, but enough ink – and enough angst – has been spilled about what happened, so let’s move on. That said, I did learn some valuable lessons from the suggestion I had plagiarized someone’s work. In today’s digital day and age, these social plagiarism accusations are fairly common, and there’s a chance it could happen to you, if it [&hellip... Read More
Yvette Pistorio

Five Ways Introverts Make Great Community Managers

By: Yvette Pistorio | May 8, 2013 | 
68
I’m going to fill you in on a little secret…I’m an introvert. *Gasp* I know, weird right? Like my friend Mack Collier, I’m an extrovert online and in introvert offline. If you met me in a large crowd, (prior to chatting with me online), I’d be the awkward girl in the corner with her face in her (name random electronic device here) to avoid actually speaking [&hellip... Read More
Yvette Pistorio

Tracky: A Smarter Content Calendar

By: Yvette Pistorio | April 18, 2013 | 
75
I love editorial calendars. They help you plan better and outline exactly what needs to be completed. They are my lifeline. These days we have to account for so many things: Web content, news releases, blogs, social media, email marketing – I can make the list longer, if you wish. I read a post on the Bad Pitch Blog written by Sarah Evans, chief evangelist for [&hellip... Read More
Yvette Pistorio

The Work from Home Debate: Myths and Facts

By: Yvette Pistorio | April 17, 2013 | 
68
Our fearless leader, Gini Dietrich, has talked at length about how our virtual office works, so I won’t rehash the details. Suffice it to say, I think my team does a great job of collaborating and holding each other accountable for our goals. However, there’s been a lot of discussion lately about certain companies requiring employees to physically work from the office. It seems Best Buy and Yahoo! have made up their minds about [&hellip... Read More
Yvette Pistorio

Four Ways to Reward Your Online Community

By: Yvette Pistorio | April 15, 2013 | 
53
Social media matters because everyone likes it. Even if you detest some (or all!) of the platforms, using the big ones is almost mandatory for brands at this point. Each day millions of people all around the world log into their social networks and brands work hard to accumulate and connect with just a fraction of those people. Companies are always looking for creative ways to [&hellip... Read More
Yvette Pistorio

Corporate to Agency Life: Differences Between the Two

By: Yvette Pistorio | April 10, 2013 | 
86
I come to you to talk about the differences between corporate to agency life because I’ve done both. I worked on the corporate side for the first five years of my career. Only recently (about seven months ago) did I join an agency. Moving from corporate to agency life really showed me how different they are – and it’s not just billable hours, managing multiple accounts, [&hellip... Read More
Yvette Pistorio

Facebook Updates the News Feed

By: Yvette Pistorio | March 27, 2013 | 
43
Facebook updates never seem to end. We all cry and moan every time they make changes, but then settle into what’s new like a kid at Christmas. Fair warning: Facebook is at it again. This time they are messing with the news feed. At a big media event earlier this month they launched content-specific feeds for photos, music, and more. According to TechCrunch, the new feeds are [&hellip... Read More
Yvette Pistorio

Vine: Social Media’s Shiny New Toy

By: Yvette Pistorio | March 6, 2013 | 
48
Today’s guest post is by Yvette Pistorio. Social media has become very visual. Photos and videos are taking center-stage as the most shared and talked about forms of content. Given the rise of smartphones with cameras built into them and the growth of Pinterest, Tumblr, and Instagram, the percentage of photo and video sharing is high. And now we have Vine, a video app that is social media’s shiny [&hellip... Read More