Yvette Pistorio

Facebook: Embrace Change in 2013

By: Yvette Pistorio | January 23, 2013 | 
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Today’s guest post is by Yvette Pistorio. Everyday something changes on one of the many social networks. From new terms and conditions on Instagram (which went over REALLY well with people – not!), to Google + Communities and the new interface on LinkedIn, there is always something new to learn. Because Facebook is all over the headlines this week after their big announcement on the Graph Search and because we [&hellip... Read More
Yvette Pistorio

Blogging 101: Five Lessons to Take into the New Year

By: Yvette Pistorio | January 2, 2013 | 
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Today’s guest post is by Yvette Pistorio. When I was in journalism school I wanted to be Andy Andersen, the how-to girl in “How to Lose a Guy in 10 Days.” My plan was to move to New York City and work for Cosmo or one of the Condé  Nast publications. None of it happened. At the time, I never even considered becoming a blogger. I [&hellip... Read More
Yvette Pistorio

Spam Sucks: The Fallout from Recent Facebook Changes

By: Yvette Pistorio | December 12, 2012 | 
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Today’s guest post is by Yvette Pistorio. There’s been a lot of talk about Facebook recently. Mostly regarding brand reach and costs. We’ve even talked about it here on Spin Sucks. In September, Facebook made some changes to crack down on spammy content. Will Cathcart, the product manager for news feed at Facebook, spoke to TechCrunch about the EdgeRank algorithm change, “We made a relatively large ranking change [&hellip... Read More
Yvette Pistorio

Six Essential Traits of Great Community Managers

By: Yvette Pistorio | November 7, 2012 | 
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Today’s guest post is by Yvette Pistorio.  I’ve been a social media community manager for just about two years and I love it. It’s fun, I get to meet so many new people, and I get paid for it! I landed in the world of social media via a little luck, a pinch of patience, a solid writing background, and by doing tasks outside of my official [&hellip... Read More
Yvette Pistorio

Four Brands Using Instagram Really Well

By: Yvette Pistorio | October 17, 2012 | 
70
Today’s guest post is by Yvette Pistorio. I love Instagram. I can take the world’s worst picture and boom! Instagram to the rescue! It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives with consumers. And I have to say, not to steal [&hellip... Read More
Yvette Pistorio

Spin Flicks: Six Great PR Movies

By: Yvette Pistorio | September 26, 2012 | 
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Today’s guest post is written by Yvette Pistorio. A few weeks ago, I asked the Arment Dietrich Facebook community about their favorite PR movie. As is typical, there were some really great answers and some smart aleck answers. So I removed the ones that didn’t really count and looked at what was left. It turns out, there were many good ones. So we narrowed them down to what [&hellip... Read More
Yvette Pistorio

How to Make Social Media Less of a Time Suck

By: Yvette Pistorio | September 12, 2012 | 
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Today’s guest post is written by Yvette Pistorio.  Because of the fast pace of social media, we are constantly bombarded with distractions from one social network or another. You have to participate and engage consistently, Facebook seems to change something on a weekly basis, Google has all of these animal-named announcements, new social networks pop up all the time…it’s exhausting to keep up with everything! I [&hellip... Read More
Yvette Pistorio

Change Communication to Match Customers’ Behaviors

By: Yvette Pistorio | August 22, 2012 | 
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Today’s guest post is written by Yvette Pistorio. I grew up in the ’80s and early ’90s and honestly, it was pretty awesome. Pluto was a planet and I wore about three pairs of socks scrunched over my tightly rolled, acid-washed Jordache jeans. Technology was a novelty – remember Oregon Trail? I just downloaded an app on my iPhone for that. Now we don’t have to [&hellip... Read More