Comments on: The World's Best, Biggest, Greatest http://spinsucks.com/blogs/the-worlds-best-biggest-greatest/ Spin Sucks Thu, 09 Feb 2012 07:16:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Angela Loiacono http://spinsucks.com/blogs/the-worlds-best-biggest-greatest/comment-page-1/#comment-1585 Angela Loiacono Mon, 08 Dec 2008 21:14:09 +0000 http://www.spinsucks.com/?p=462#comment-1585 Gini makes a great point here, but I think there's more to it. From a Mexican restaurant to a billion dollar company, advertisements use these "catchy" words to attract the attention of customers, much like some news outlets engage in sensationalism to sell magazines or attract viewers. What happened to good ole fashioned word-of-mouth? In essence, that’s what we do in PR. We create a buzz; we establish a brand and then attract attention for it. It used to be that simply the quality of a product or the service of an establishment could speak for itself. It’s a bit more complex than that these days, but the concept remains. Chances are if you slap a “world’s best” before your coffee, burrito, or toy, it’s everything but that. In the age of everything coming at consumers lightening fast, the power of your neighbor telling you about the great new restaurant down the street still means more. Gini makes a great point here, but I think there’s more to it. From a Mexican restaurant to a billion dollar company, advertisements use these “catchy” words to attract the attention of customers, much like some news outlets engage in sensationalism to sell magazines or attract viewers. What happened to good ole fashioned word-of-mouth? In essence, that’s what we do in PR. We create a buzz; we establish a brand and then attract attention for it.

It used to be that simply the quality of a product or the service of an establishment could speak for itself. It’s a bit more complex than that these days, but the concept remains. Chances are if you slap a “world’s best” before your coffee, burrito, or toy, it’s everything but that. In the age of everything coming at consumers lightening fast, the power of your neighbor telling you about the great new restaurant down the street still means more.

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