An entrepreneurial attorney with an MBA, Adam Zuckerman is a blogger and people connector inspired by the intersections of business, law, media, technology, and all things outdoors.
You may have noticed that Maker’s Mark has tapped actor, comedian, and television personality Jimmy Fallon to narrate it’s most recent TV commercial, “It isn’t about hype.”
Now, I have no problem with Maker’s Mark selecting Jimmy Fallon as a spokesperson. He’s cutting edge, personable, and someone I genuinely imagine throwing back a few Makers Mark cocktails. On the rocks, Manhattan, or even a classic Old Fashioned; it’s all plausible.
A while ago we had a contest on Facebook that involved photo manipulation. Turned out, we had a lot of people amazed by some of the basic submissions.
It’s no secret that I love to play around with images, whether it’s creating logos, editing and color correcting photos, or just pretending I’m a graphic designer. The true secret is that you don’t have to have a degree and you don’t even have to open your wallet to becoming your own photo editor.
A recent article came out in the New York Times about how easy it has become to do your own photo editing online. They list multiple sites and applications, but I found I’ve only ever needed two in my life, and they are much easier than you may think. Continue Reading »
Guest post by Gregg Jaffe, the owner of Big Teeth Productions. He’s not only a close friend, he’s one of the most witty, too! Check out his thoughts on the creative behind Kraft using Ted Williams for their Mac & Cheese commercials.
If you had told me last week that the most famous Ted Williams in America would NOT be the guy who hit over .400 for the Red Sox in the ‘40’s, but a hobo with a voice of gold who traded in his cardboard sign and roadside spot for overnight voice-over fame and glory I would have laughed right in your face. Yet here we are. Continue Reading »
Mozilla recently announced their new version of Firefox (Firefox 4) will include an anti-tracking or a ‘Do Not Track’ function allowing users to be in more control of what data is shown to them through Internet browsers.
Because of the recent Federal Trade Commission (FTC) endorsement addressing advertisers to limit the amount and use of behavioral Web tracking, the FTC countered their declaration by reaching out to the Web developers asking them to include anti-tracking functions into their new software. Continue Reading »
New studies show there is scientific evidence on how to manipulate the brain’s electrical frequencies when watching TV and, specifically, commercials. This is called neuromarketing.
The idea behind neuromarketing is that advertisers tap into our subconscious, causing deep responses to certain stimuli. (Not far off from subliminal messaging, in my opinion.)
The article explains, “Neuromarketing’s raison d’être derives from the fact that the brain expends only 2 percent of its energy on conscious activity, with the rest devoted largely to unconscious processing. Thus, neuromarketers believe, traditional market research methods — such as consumer surveys and focus groups — are inherently inaccurate because the participants can never articulate the unconscious impressions that whet their appetites for certain products.” Continue Reading »
Guest post by Jon Ivanco, a lawyer in training and entrepreneur.
On Thursday, Above the Law broke the story of the Diesel underwear ads that came out showcasing the lovely Brooklyn Law School library. This story is continuing to pop up all over my Twitter feed that is cued to search “law school.” The reality of the situation is wherever there is a scandal, social media is there, front and center and ready to help spread it.
Ironically, the actual events are not all that shocking or deserving of a scandal. The professional photo shoot does not show anything that would say, “That’s Brooklyn Law School!” The pictures taken are fairly common for any underwear model shoot. The library could be any library. The most identifying elements are the books with New York State written on them. I dare say because they don’t include thongs, the shoot is even less revealing than your average Victoria Secret catalogue. Continue Reading »
Ford Motor Company believes that social networking sites such as Facebook and Twitter can gain them greater word-of-mouth opportunities within their target audiences for less money than Super Bowl ads.
“Customers are spending as much time with the mobile smart phone or online as they are watching TV now, so our advertising dollars have to flow to where the people are,” says Jim Farley, Ford’s marketing chief.
But why are companies just realizing this now? That is true, but when you make new friends, you don’t forget the old.
Has last year’s announcement that PepsiCo Inc. would no longer pay for Super Bowls ads trickled down because of budget constraints or have they created a new case study for their advertising efforts (or lack thereof)? Continue Reading »
The question lately has been if KFC’s new double decker sandwich will kill you. So will it? Of course not! But Nick, you’re likely saying, with the calories and fat content it is surely a cardiac arrest wrapped in paper…right? Nope!
Let me explain. It won’t kill you because only a small percentage of you will actually eat it. If you look between the lines, the point of launching the new sandwich was not to sell the sandwich itself.
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I am a communication professional, with a bent toward marketing because of the bottom line results it drives.
A while ago we had a contest on 
Mozilla recently announced their 
A recent article in the New York Times illustrates how 
Ford Motor Company believes that social networking sites such as Facebook and Twitter can gain them greater word-of-mouth opportunities within their target audiences for less money than Super Bowl ads.
