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May 05
2009
Patti Knight

Someone needs to speak up for pigs!

Recently, like most Americans I have been watching the flurry of media regarding the swine flu also known as the H1N1 virus and the reference to its being a pandemic.  Fox Business recently reported http://bit.ly/gRyfQ  that officials led by U.S. Agriculture Secretary Tom Vilsack are waging a battle against bad public relations targeting the pig.  Continue Reading »

Mar 26
2009
Arment Dietrich

Great PR move in rough spending times

We keep hearing about big corporations receiving money for bailouts, bonuses, and obviously as an average working American Joe, who knows where the money is or where it is going. On a brighter light, there is at least one large company, Disney, trying to do well for moviegoers and the environment.

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Mar 18
2009
Arment Dietrich

The AIG Mess

In today’s Washington Post, current AIG CEO Edward M. Libby has written an opinion column with an eloquent explanation about the very-much-in-the-news bonuses given to those AIG executives.  Be clear, he is not calling them performance bonuses, but rather, retention bonuses.  Continue Reading »

Jan 26
2009
Patti Knight

$1,400 for a trash can???

It is difficult not to become outraged when reading the article reporting that John Thain; CEO at Merrill Lynch spent $1.2 million to lavishly decorate his office early last year while the firm was fighting to survive and that he also doled out executive bonuses a month ahead of schedule; days before the struggling Merrill Lynch firm was acquired by Bank of America. 

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Nov 24
2008
Arment Dietrich

Is your company cutting back on your holiday party? – Suck it up.

We can’t have a Grey Goose fountain or limo transportation? It’s devastating when I read the news and come across entertainment and celebrity news about how it’s a bummer that companies that usually go all out for their holiday parties have to cut back due to the economy this year.

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Nov 21
2008
Arment Dietrich

99 percent job placement – really?

Every night I watch CBS2Chicago news leading right into David Letterman’s hilarious opening act. I love the first 20 minutes of Letterman! This past Monday, there was a very interesting story about a company, Environmental Technical Institute (ETI), pitching future employees into buying what ETI has to offer. Continue Reading »

May 29
2008
Arment Dietrich

Green Leadership

Blog written by Ayanna Green

The man behind GE’s “ecomagination” was showcased in Business Week’s March 4, 2008 article.  GE CEO Jeffrey Immelt had tough opposition to his green initiative ideas back in 2004 although it made good business sense.  He decided to partner with a GreenOrder, an environmental consulting firm that creates ways to measure and evaluate the environmental initiatives.  According to GE’s Web site , ecomagination is General Electric’s “commitment to imagine and build innovative solutions that solve today’s environmental challenges and benefit customers and society at large.”  GE and GreenOrder had their work cut out for them with goals such as making green initiatives revenue generating, reducing greenhouse gas emissions, and improving it’s relationship with customers.  GreenOrder achieved its goals by recognizing the importance of key messaging.  GreenOrder provides environmental audits for big companies like GE, General Motors, BP, and DuPont and then offer strategic planning on how to do better.  Andrew Shapiro, founder and CEO of GreenOrder, knows that key messages are imperative to any program or campaign and teaches leaders to how to marry their sustainability goals with their business objectives.  Check it out here.  This is exactly the type of partner Jeffrey Immelt was looking for with his forward-thinking “ecomagination”.  Bravo to two great green leaders in big business.

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