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Jun 02
2009
Patti Knight

The instant coffee debate

On 5/20/09 I shared The Webb MD article reporting the possible health benefits of drinking coffee. The report shared studies showing coffee could lower your risk of diabetes, Parkinson’s disease, and colon cancer. The report also states coffee can lift your mood, treat headaches and lower the risk of cavities.

After reading the article I was surprised when I searched a couple coffee company Web sites to find neither of them shared the possible health benefits of that delicious cup of Joe! I couldn’t help wondering which coffee company would be the first and this morning I received an answer to my question.

May 07
2009
Arment Dietrich

The Chicken Feud

I try to keep up with what’s happening with franchises and QSR’s for both personal and professional reasons.  However; I missed this one story that a co-worker sent to me about the ongoing KFC vs. El Pollo Loco debate/feud/stunt comparing their two versions of grilled chicken. It’s quite entertaining so I feel compelled to comment and pose a few questions. Continue Reading »

Apr 20
2009
Patti Knight

Super-delicious!

I have seen many commercials over the years and never felt the urge to comment one way or the other on any of them until now.  Continue Reading »

Apr 14
2009
Molli Megasko

Two thumbs up for the new Sprint campaign

I love Sprint’s new commercial for the 3G “Now Network”.  I’m a sucker for a good factoid — there is something about it that draws me in.  And I especially like the call out to Twitter … and the reference to dippers made me laugh.

 

The campaign is produced by Goodby, Silverstein & Partners in San Francisco and they stand by the statistics being real.  Which of course makes me appreciate it even more.

 

What’s even more fun is the new Sprint Web site with more in the “now” facts.  ADWEEK points out that you can actually download a widget offering a selection of data and that we can soon see this campaign in print.

 

So you know I love it, but looking online it seems as though consumers don’t find it as thrilling as I do.  What do you think?

Feb 09
2009
Arment Dietrich

Cause Marketing–A Win-Win

I’m not in that category of people described as cynics so I tend to see the positive in almost everything. Excuse me for a minute while I tout what I think is a pure win-win and thank the folks at American Express for coming up with the idea more than 20 years ago. Which idea? Cause marketing, also known as cause-related marketing.

Continue Reading »

Sep 16
2008
Arment Dietrich

Bias Journalists, Really?

As the world focuses on politics, as it probably should with the upcoming election, I find it difficult to get involved. My parents are both Democratic, but by no means are they considered hardcore political enthusiasts. So, in a way, I was raised to not really care. Let’s be honest, does anyone truly know the platforms of all the politicitains on the voting card, besides the future president?
 
Recently, I can’t help but read up on what John McCain is doing — throwing celebrity slurs at his counterpart and hiring a woman to keep up with Obama (I hope McCain didn’t miss Saturday Night Live this past weekend.) Now McCain is dealing with bias journalists that he used to be friends with. WAIT… biased journalist? A politician friends with media professionals? Hmmm…

Continue Reading »

Aug 28
2008
Arment Dietrich

Obama’s Body Man Was Not A Premature Mistake

News organizations often prepare stories in anticipation of something occurring so they can be the first to leak breaking news. Well, the Los Angeles Times made a premature mistake by going live and announcing that Barack Obama actually chose Hillary Clinton to be his vice presidential candidate along with Bill Richardson, Kathleen Sebelius, and four other Democrats. While you cannot blame the Los Angeles Times for their preparations, this is not the only time Obama was misperceived through the media. John McCain tried a couple different stunts that backfired on him when he related Obama to Paris Hilton — who would have thought?

Continue Reading »

Jul 14
2008
Arment Dietrich

Satirical Lampoon or Just Really Bad Taste?

With a burning flag in the fireplace and an assault weapon on his wife’s arm, Senator Obama’s camp is calling the most recent cover of The New Yorker, “offensive.”  And rightfully so.  The magazine is now defending the “satirical lampoon” saying that it is only stating what some secretly think, and the author wants to show the public how ridiculous those assumptions are.

Continue Reading »

May 13
2008
Arment Dietrich

Street Money

By Morgan Smith

When it comes to politics, there are times in the United States election cycle when interest spikes and it seems everyone has a genuine interest in helping shape the direction our country should travel in the coming years. This interest in politics is especially high this year, and is seen in record Primary Election turnouts across our country.

However, with increased interest comes increased media coverage, and if it happens to be a slow week, or filler is needed, it seems just about any story can make it into the news cycle.

For example, a story recently ran in the New York Times which sensationalizing a common campaign activity, and disturbingly attempting to portray Sen. Hillary Clinton in a light harmful to voters.

The story is about the Clinton campaign paying workers to help the organization’s get out the vote efforts. The authors, Mike McIntire and Michael Luo laughably describe the payments writing, “The payments, known in the political vernacular as “street money,” are a legal but controversial tool that Mrs. Clinton employed at a time when she was desperately seeking a victory after losing 10 consecutive contests to Mr. Obama.”

Really guys?  “Street money?” Are these really a “legal but controversial tool” that only Mrs. Clinton uses? Is this even news? I’m not sure, but I think there are people working on campaigns who get paid. Even on Mr. Obama’s campaign.

In fact, in the same article they write, “the Obama campaign paid about 150 people in Texas, most of them college students, for campaign work.”

I guess because “the payments were widely dispersed, with only a handful in South Texas and fewer than 20 in Houston,” and “a spokesman for the Obama campaign drew a distinction between the money it paid to college students, who he said were enthusiastic supporters to begin with, and the payments by the Clinton campaign, which he described as an effort to buy influence among important constituencies” they are not the same. Even though to me, they sound exactly the same.

If the authors had done any research, and I do emphasize “any,” they would have found the practice of paying GOTV workers is widespread and hardly “controversial.” I worked on campaigns from U.S. Senate to Alderman, and on every one with the resources to do so, workers were paid to “round up votes for candidates on Election Day,” as well as “knock on doors, deliver fliers and get voters to the polls.”

Spinning by omission is still spinning, and leaving readers without all the facts to make an informed decision does nothing but serve as a detriment to the election process.

 

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