Gini Dietrich

Learn Internal Communications from the Best

By: Gini Dietrich | September 29, 2014 | 
8
The theme for October on Spin Sucks is internal communications. We launch it with Shel Holtz, who is the expert on the topic and provides tangible ideas... Read More
Daphne Gray-Grant

Three Rules for Media Interviews

By: Daphne Gray-Grant | September 25, 2014 | 
22
PR pros take note: Your old rules for media interviews may not still apply. These three new rules can help you accomplish your media interview with grace... Read More
Gini Dietrich

The Squishy Grey Line of Ethics

By: Gini Dietrich | September 25, 2014 | 
60
David Tovar lost his PR job at Walmart because of a lie on his resume. Though he had extraordinary results, his lack of ethics invalidated his success... Read More
Clay Morgan

Visual Marketing Lessons from Sesame Street

By: Clay Morgan | September 23, 2014 | 
17
Interesting things happen when children are taught: They interact with their teachers. Marketers can do the same with visual marketing for their audiences... Read More
Gini Dietrich

Banned Books Week: Celebrate the Freedom to Read

By: Gini Dietrich | September 23, 2014 | 
56
It is Banned Books Week and Spin Sucks has joined the crusade to fight against censorship and provide the freedom to read and write what we like. Join us!... Read More
Clay Morgan

What’s Wrong With the Viral Fad?

By: Clay Morgan | September 18, 2014 | 
27
You can't log into Facebook without seeing it: Viral memes and videos have taken over. How will you react when presented with a viral content opportunity... Read More
Eleanor Pierce

How to Be a Visual Social Media Marketer

By: Eleanor Pierce | September 16, 2014 | 
26
As communicators, many of us get far too wrapped up in the written word. We must adopt visual social media marketing, even if it's not perfectly polished... Read More
Gini Dietrich

Advice to Those Who Want to Build a PR Firm

By: Gini Dietrich | September 16, 2014 | 
56
In recent weeks, many young professionals have asked for our advice on how to build a PR firm. The secret sauce is here, which also requires patience... Read More
Susan Silver

Understanding the Full-Width Video Trend

By: Susan Silver | September 15, 2014 | 
17
Full-page videos are popping up among popular websites. Before jumping on the bandwagon, we must ask: What are the pros and cons of full-width videos... Read More
Gini Dietrich

The NFL is Missing the Cardinal Rule of Crisis Management

By: Gini Dietrich | September 15, 2014 | 
112
The NFL has a big issue on their hands because of the way they've handled the Ray Rice problem. They've missed the cardinal rule of crisis management... Read More