Gini Dietrich

How to Work with Journalists: Straight from a Tribune Panel

By: Gini Dietrich | October 6, 2015 | 
On September 17, our own Gini Dietrich moderated a panel with three Chicago Tribune journalists. Here are 10 things every PR pro can learn from it... Read More
Zachary Evans

What PR Can Learn from Star Wars

By: Zachary Evans | October 5, 2015 | 
Force Friday, a holiday made up by Disney to begin selling Star Wars memorabilia, was a PR nightmare when execution was poor. Zachary Evans has lessons... Read More
Paula Kiger

A Book Challenge: Why Banned Books Week Matters

By: Paula Kiger | September 28, 2015 | 
A recent situation in the public school system in Florida led to a book challenge that led this author to support banned books week. Here is why it matters... Read More
Daniel Schiller

Media Pitches and Coffee Talk with Michael Smart

By: Daniel Schiller | September 24, 2015 | 
Media relations isn't going away, but it is getting increasingly difficult to get your media pitches noticed. Here are few tips to do just that... Read More
Gini Dietrich

Why “The PR Industry is Dead to Me” is Overreaching

By: Gini Dietrich | September 23, 2015 | 
An international sales expert, recently wrote an article on why the PR industry is dead to him. While he has some great points, it's a bit overreaching... Read More
Gini Dietrich

Changes to the Barcelona Principles Hurt the PR Industry

By: Gini Dietrich | September 22, 2015 | 
The recent changes to the Barcelona Principles are simply wordsmithing and are harmful to the PR industry. We must measure differently and better... Read More
Vasudha Veeranna

Content Curation Strategies for Social Media Managers

By: Vasudha Veeranna | September 21, 2015 | 
Content curation is an important part of your social media strategy and should include one of three categories: Promotional, informational, or spontaneous... Read More
Anne Reuss

Overcoming Communication Barriers: A Team Effort

By: Anne Reuss | September 17, 2015 | 
Overcoming communication barriers for those interacting with your brand must be a team effort. Anne Reuss explains why... Read More
Ally Mann

Why Podcasts Work: Five Reasons to Start One

By: Ally Mann | September 16, 2015 | 
Podcasts are often an overlooked marketing tactic, but Ally Mann thinks you should pay closer attention. Here are five reasons why she's right... Read More
Lisa Fowler

Four Free Tools Every Content Strategist Should Be Using

By: Lisa Fowler | September 15, 2015 | 
Four tools every content strategist should be using to get the big picture perspective on an audience’s needs, and help them with every piece of content... Read More