Eleanor Pierce

PR Writing: Seven AP Style Rules to Know

By: Eleanor Pierce | January 29, 2015 | 
25
Trying to get on a reporter's good side? Eleanor Pierce explains why, before you do any PR writing, you must familiarize yourself with AP Style... Read More
Laura Petrolino

Client Service is in the Details

By: Laura Petrolino | January 29, 2015 | 
33
Do the details make or break how you provide client service? Laura Petrolino shares her tips on communicating in a way that builds client trust... Read More
Karol Król

Backlinks Matter: Take Control of Them

By: Karol Król | January 28, 2015 | 
11
Once you've built a backlink, you have no power over it, right? Wrong. Here's how to drop middle-man links into your site to control your backlinks. ... Read More
Gini Dietrich

Offsite Content Marketing: Six Tactics to Reach New Audiences

By: Gini Dietrich | January 28, 2015 | 
79
While producing new content is important, offsite content marketing is almost equally important. Gini Dietrich shares six tactics to reach new audiences... Read More
Gini Dietrich

Content Distribution: Eight Ways to Gain New Readers

By: Gini Dietrich | January 27, 2015 | 
76
Content distribution is not a "build it and they will come" proposition. You have to be active in finding—and keeping— readers. These eight tips will help... Read More
Laura Petrolino

Personalized Communications in the Digital World

By: Laura Petrolino | January 26, 2015 | 
36
Personalized communications is more than mail merge and birthday autoresponders. Laura Petrolino shares how to communicate effectively with your clients... Read More
Lindsay Bell

Newsjacking: The Good, the Bad, and the Super Bowl

By: Lindsay Bell | January 26, 2015 | 
90
Are you ready for some football? Feeling deflated lately? Lindsay Bell takes you on a wild ride through newsjacking, the good, the bad, and the Superbowl. ... Read More
Gini Dietrich

Influencer Relations: Tips to Extend Your Current Campaigns

By: Gini Dietrich | January 22, 2015 | 
43
Influencer relations isn't a new thing and, while you're building relationships with human beings, there are tips to accelerate what you're already doing... Read More
Steve Aedy

Five Tips for Writing Case Studies that Rock

By: Steve Aedy | January 21, 2015 | 
6
Today is the end of the boring case study. Steve Aedy brings you five tips for writing a case study that will knock your clients and customers socks off!... Read More
Gini Dietrich

Use Media Relations to Get on the First Page of Google

By: Gini Dietrich | January 20, 2015 | 
45
Sometimes just creating content isn't enough to gain expertise in the eyes of Google. You need to use good, ol' media relations to extend your reach... Read More