Illiyana Stareva

How to Build an Inbound PR Campaign

By: Illiyana Stareva | November 30, 2015 | 
The biggest trouble PR has is the industry doesn't effectively measure its efforts. #PRStack has a way to build an inbound PR campaign that is measurable. ... Read More
Laura Petrolino

Lessons from Black Friday to Use in Your Communications Plan

By: Laura Petrolino | November 30, 2015 | 
Though Black Friday tends to make a laughing stock of Americans for the rest of the world, there are four lessons that can inform your communications plan... Read More
Gini Dietrich

The 2015 Grateful Challenge

By: Gini Dietrich | November 24, 2015 | 
It's time for the annual Grateful Challenge, where you set a timer for 10 minutes and see if you can write down 99 things you're grateful for or love. ... Read More
Scott Guthrie

How to Use #PRStack to Create a Community of Action

By: Scott Guthrie | November 23, 2015 | 
What do you get when a bunch of PR pros get together and define work flows for the industry? You get #PRStack and Scott Guthrie has more on what it is... Read More
Laura Petrolino

Thanksgiving Marketing Statistics You’ll Gobble About

By: Laura Petrolino | November 23, 2015 | 
Laura Petrolino prepares you to impress your friends and family this holiday weekend with these Thanksgiving marketing facts. ... Read More
Gini Dietrich

Six Things to Consider Before You Engage in PR

By: Gini Dietrich | November 18, 2015 | 
Have you ever hired a PR firm to focus on getting your name in print, only to be disappointed? That is because media relations, alone, does not drive sales... Read More
Brian Burkhart

Use the 87% Formula to Improve Your Next Presentation

By: Brian Burkhart | November 17, 2015 | 
It's not about slides or flash or your body language. Brian Burkhart argues presentation skills are 87% about content and 13% about everything else... Read More
Gini Dietrich

Build an Online Course: Lesson #1

By: Gini Dietrich | November 17, 2015 | 
It's not easy to build an online course for the first time, even if you've done your homework. Here are key lessons from week one of the Spin Sucks class... Read More
Bryan Adams

Authentic Storytelling in an Age of Mass Marketing

By: Bryan Adams | November 16, 2015 | 
It's not enough to create content and distribute it well. Columnist Bryan Adams argues the content must have the best storytelling at its core... Read More
Laura Petrolino

Successful Team Involvement in Content Creation

By: Laura Petrolino | November 16, 2015 | 
Content creation shouldn't just be the role of the marketing team. Laura Petrolino provides three steps to help you engage all team members in the process... Read More