With all of today’s news, it was hard to decide on just one topic for today… address the latest on how Domino’s reacted to those gross videos posted online? Overdone by now. Comment on Pizza Hut’s latest announcement looking for a summer intern to run their Twitter? Yawn. Ponder how Freddie Mac will react publicly to their CEO’s suicide? Too distressing.
The Quiznos one million “free” sub story continues. On March 2, 2009 I shared my frustrating Quiznos experience. Like many other consumers I printed a coupon from the Quiznos Web site for a “free” sub and attempted to redeem it at four (4) different Quiznos and was told at each location that they were not participating in the sub giveaway. The most frustrating was that only one (1) of the four (4) posted a sign that stated they were not participating. Continue Reading »
I’m not in that category of people described as cynics so I tend to see the positive in almost everything. Excuse me for a minute while I tout what I think is a pure win-win and thank the folks at American Express for coming up with the idea more than 20 years ago. Which idea? Cause marketing, also known as cause-related marketing.
It may not be national news but for some allergy sufferers, it’s huge news. Last November, the Chicago Tribune did another investigative report similar to one from several years ago during the height of the stories about lead paint on children’s toys. This time, the testing and subsequent report was on various food products labeled “gluten-free” that are on the shelves of several Chicagoland grocery stores.
Have you seen the New York Times article about using “striking words” in your news releases to gain the attention of reporters, especially on slow news days? Oh yes! It’s true. The article, titled “Need Press? Repeat: ‘Green,’ ‘Sex,’ ‘Cancer,’ ‘Secret,’ ‘Fat’” ran last week and quotes, GASP!, PR people who support the notion that if you sensationalize a headline, the story will run in most major publications. Continue Reading »
It’s been everything I can do not to comment on Scott McClellan’s book, “What Happened: Inside the Bush White House and Washington’s Culture of Deception.” Continue Reading »
Facebook
Linkedin
RSS Feed
Twitter
YouTube