Bushra Azhar

Three Psychological Secrets to Turn Visitors into Customers

By: Bushra Azhar | July 7, 2014 | 
Here are three research-backed ways to tweak your copy and design so you can offer solution-based website content and turn visitors into customers... Read More
Sue Duris

Empathy is a Marketer’s Most Important Trait

By: Sue Duris | June 19, 2014 | 
Would you rather interact with someone who cares about you or only cares about making a buck? Learn how to incorporate empathy into your marketing strategy... Read More
Matt Heinz

Five Hacks to Accelerate Customer Understanding

By: Matt Heinz | June 18, 2014 | 
Dissecting the customer buying journey, talking to your employees, and monitoring social media are just a few of the ways to reach customer understanding... Read More
Andy Crestodina

Content, Trust, and the Power of Influence

By: Andy Crestodina | June 16, 2014 | 
The power of influence means we buy when an influencer says buy and we don't when they complain. This can sometimes affect your organization negatively. ... Read More
Tom Martin

Four Key Trends Driving the Shift Towards Self-Educating Buyers

By: Tom Martin | June 11, 2014 | 
Gone are the days when buyers are forced to learn about products and services from a sales team. The new self-educating buyer is driven by a shift in power... Read More
Caroline Gilbert

Long-Tail Keywords: A Lesson from Winemakers

By: Caroline Gilbert | June 9, 2014 | 
While a great website design can attract visitors, compelling copy keeps them there. Learn how to identify long tail keywords for content success... Read More
Gini Dietrich

Four Marketing Tactics that Continue to Live On

By: Gini Dietrich | June 5, 2014 | 
A recent article talked about the death of nine marketing tactics that are still alive and well...and will continue to live on for the next 10 or more years... Read More
Nick Armstrong

Content Overload: Stop Consuming and Start Creating

By: Nick Armstrong | June 2, 2014 | 
What if instead of downloading another ebook or attending a free webinar, you spent the time creating your own content to drive your bottom line... Read More
David King

Ethical Wikipedia Marketing: Avoid These Five Myths

By: David King | May 28, 2014 | 
Nowhere in marketing is there more confusion, more misinformation and fewer authorities you can trust than when it comes to ethical Wikipedia engagement. It's time to debunk five common myths about ethical Wikipedia marketing... Read More
Laura Petrolino

The ABCs of Web Marketing

By: Laura Petrolino | May 27, 2014 | 
Here is the ultimate list - the ABCs of web marketing, including 26 important characteristics of digital marketing plus additional content to back them up... Read More