Steve Randazzo

Advertising and Marketing Awards Are Stupid Vanity Metrics

By: Steve Randazzo | April 19, 2016 | 
Advertising and marketing awards are hardly representative of a successful marketing campaign these days. They are merely a popularity contest in which the coolest brands with the biggest budgets win over the judges. Steve Randazzo has a challenge for brands and agencies to double down on increasing sales and creating rock-solid foundations built by high-quality work... Read More
Zachary Evans

Looking Back at Weird 90s Marketing

By: Zachary Evans | April 18, 2016 | 
With the incredibly vast amount of data, as well as innovative new tools such as virtual reality, today's marketing is very different from the '90s. However, there are many lessons marketers can learn from '90s marketing... Read More
Rick Riddle

Five Ways Content Marketing and SEO Can Work Together

By: Rick Riddle | March 8, 2016 | 
When content marketing and SEO data is reviewed together, marketers can better identify when SEO has worked best, when content has worked best and where it's room for improvement. Rick Riddle looks at ways to do that... Read More
Pete Borum

The Explosive Result When Virtual Reality Meets Marketing

By: Pete Borum | March 7, 2016 | 
Virtual reality is a long-term investment for brands, and the ones that begin adopting 360-degree spherical content into their marketing will be best positioned for future success. The next wave of advertising won’t try to steal the attention of couch-bound viewers; it will sit down next to them, offer them a cup of Starbucks coffee, and immerse them in an experience... Read More
Daniel Glickman

Content Marketing isn’t Just for Marketers Anymore

By: Daniel Glickman | March 2, 2016 | 
Content marketing isn’t just for marketers anymore. Salespeople, customer service reps, call center agents, on-boarding staff—anyone who directly connects with customers—should be part of the content marketing process. Daniel Glickman shows you why it is important... Read More
Daniel Hilbert

Find Brand Clarity With Four Identity Fixes

By: Daniel Hilbert | February 17, 2016 | 
When a brand tries to service too many customer targets, the connection to that audience declines. Daniel Hilbert discusses how brands can reorient and discover their target customer. He extracts four ways that brands can solve their customer identity crisis. ... Read More
Benedict Brychta

The Psychology of Marketing: Nine Tools You Need

By: Benedict Brychta | February 10, 2016 | 
Today’s marketers need to both understand the long-standing psychological principles that affect reader engagement and the newer tactics that allow you to use those principles more effectively. Benedict Brychta looks at the tools you need to understand and use... Read More
Brock Stechman

Why Modern Marketers Need Flexible Budgets

By: Brock Stechman | February 9, 2016 | 
Brock Stechman, the co-founder of DivvyHQ, explains why flexible budgets are a necessity for marketers. He outlines six tips for marketers to use to effectively prioritize and examine their budgets in order to maximize their success. ... Read More
Gini Dietrich

The Pros and Cons of the Best Super Bowl Ads

By: Gini Dietrich | February 9, 2016 | 
We have the three best Super Bowl ads of 2016 and discuss the pros and cons of each. Hint: Going viral does not equal success. Does this mean we're doing it wrong? Gini Dietrich has more... Read More
Steve Randazzo

Super Bowl Ads: $6 Million Your Brand Will Never Get Back

By: Steve Randazzo | February 8, 2016 | 
Every year advertisers pour money into Super Bowl ads, playing the game theory of marketing. Steve Randazzo argues that this lavish mass market expense is a waste of money. He further explains why the Super Bowl advertising fails at creating ROI. ... Read More