Today’s guest post is written by Molli Megasko.

The “capture Kony” message has been all over Facebook. It’s been dissected by the media. Everyone is praising the video gone viral.

If, for some reason, you’ve been in outer space or under a big rock these past weeks, you can watch the video here.

I wanted to write this post not to talk about how great it is that a 30-minute YouTube video has had something like 75 million views in just one week but rather, how it achieved that number and what went wrong. Continue Reading »

Today’s guest post is written by Ardath Albee.

I was invited to join the panel of a roundtable over on Focus last week to share my thoughts on what B2B marketers learned in 2011 and make a few “bold” predictions about what’s coming at them in 2012.

I was joined by Adam Needles, Michael Brenner and Craig Rosenberg.

The discussion got a bit lively, and you can listen to the archive.

In the meantime, I’ll share with you my perspective based on what I’ve seen, heard, and discussed with B2B marketers during the past year.

Before I start, I’d just like to say that it’s been a very interesting year. Continue Reading »

Today’s guest post is written by Molli Megasko. 

I live in New York City and finding a spot for dinner can be a daunting task.  With about 25,000 restaurants an easy cab ride away, Google just doesn’t cut it.

If my husband and I feel like eating out (which is most of the time), we have a process.  We choose a culture, pick a neighborhood, find Zagat-rated places, then look at the reviews on Yelp.

This usually narrows it down to two or three, then we choose by menu choices or which place can seat us sooner. Continue Reading »

Today’s guest post is written by Molli Megasko.

For those of you who write content for Yahoo! you’ve probably received the new “Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World.”

If you don’t, then this is a great beginners’ guide for writing online (blogs, websites, enewsletters, keywords, SEO, etc.).

The book covers writing for an online audience, user-interface, managing mechanics, resources, and so on.

After skimming through the contents for the 512 page book there was one section that caught my eye in particular: Charting Keywords with a Keywords Research Tool. Continue Reading »

Today’s guest post is written by Leon Noone.

Some years ago, when the headmistress of one of Australia’s most exclusive private schools for girls retired, she suggested that 85 percent of the teachers she’d managed over her career should have chosen another profession.

Her interviewer exclaimed. “But that would leave only 15 percent of the teachers.” She replied, “But imagine how good they’d be!”

The Headmistress and the Internet

That headmistress inspired this piece. You see, I reckon that about 75 percent of online training falls somewhere between ordinary and awful. If you use the web to teach or coach anyone in anything and would like to be in the top 25 percent, read on. Continue Reading »

Guest post written by Molli Megasko.

When I was in middle school, a couple girlfriends and I started collecting the “Got Milk?” ads out of the Seventeen magazines.  They were the best ad campaigns we had seen. We collected these ads; pictures of celebrities such as Jonathan Taylor Thomas and the cast of Friends all with white foam on their upper lip, and we decorated our rooms with them.

Isn’t that every marketers’ dream? To have your target market literally decorate their bedrooms with your ads?

The funny thing is, more than two decades later, this campaign still resonates with all generations. Until now. Continue Reading »

Last month marked big news in the Internet world. Google reached one billion unique viewers.

One. Billion. Unique. Viewers.

This is the highest amount a web company has ever seen.

According to comScore, the four sites with the most unique visitors during the month of May are as follows:

• Google with one billion unique visitors (8.4 percent increase per month)
• Microsoft with 905 million (15 percent increase)
• Facebook with 714 million (30 percent increase)
• Yahoo 689 million (10.8 percent over the past year) Continue Reading »

Gini Dietrich and I get the question often, “What is the point of Foursquare? Why are you on it?”

Our answer?

So we can beat one another. That’s the reason. We just want to win.

So when David Tyler, Chris Pirillo, and Mike Schneider took the stage at BlogWorld East to talk about the marketing effect of gamification, I was in for a treat.

What Is Gamification?

Gamification is the act of applying the things that make games interesting to non-game activities. Baseball isn’t fun unless you start looking at the statistics such as ERA’s and batting averages, and then talk about it with your friends at the bar. (Full disclosure, I still don’t think baseball is fun even when you look at those stats but that’s just me.) Continue Reading »

My aunt runs a mystery shopping company, Market Viewpoint. Her January sales and marketing newsletter discusses her hopes for her audience in the New Year.

Which got me thinking, instead of wishing all of you a happy New Year and a successful 2011; I’ve taken the liberty to supply you with New Year’s marketing resolutions.

These New Year’s marketing resolutions can be taken personally but are meant for your company.  They come from the standpoint of what we, at Arment Dietrich, hope for you and your business in 2011.
Continue Reading »

For those of us running company Facebook pages I thought I’d use Spin Sucks to break down the new impressions and feedback data and how to best use this new information to your advantage in your online marketing campaigns.

You’ll notice now when making a post to your company page, Facebook is supplying you with changing impression numbers and feedback percentages per post. What does this mean?

Continue Reading »