Arment Dietrich

20 Smackers for a New York Times Kindle Subscription

By: Arment Dietrich | April 6, 2010 | 

The New York Times BuildingGuest blog by Nick Harrison

According to Friday’s TechCrunch article, The New York Times Kindle subscriptions are increasing by 46 percent to $19.99. And they are charging 17.29 for iPad subscriptions.

It is old news that beginning in 2011, The New York Times will be charging for online content. More than a week ago it was also reported that News Corp’s UK times would charge, according to Reuters, 1 pound ($1.49) per day or 2 pounds per week. It would be complimentary to print subscribers.

My first reaction at the time was, if you are already losing subscriptions and advertising dollars, is actually charging for content the best strategy?

According to a WashingtonPost.com article on January 21st, The New York Times was averaging 20 million unique visitors per month. That may sound like a lot to some people, but when you factor in current advertising rates, the payroll and expenditures, it comes to no shock that The New York Times is in the red like a lot of other online newspapers.

I think online advertising rates are going to continue to drop. Not only from the lack of advertisers, but because you don’t need the geo-targeting or the newspaper demographic as in the past. I used to always run online advertising campaigns with the Los Angeles Times, because I was focusing on people in California with a certain demographic. Now with Google, Bing, Facebook, and several other online avenues, I, like other advertisers, am able to target key demographics like never before. With the amount of people now going all over the place to get their news, as an advertiser, my advertising budget is spread around, not only is it more spread around now, most clients are spending far less for traditional media and focusing on social media type efforts.

What would you pay for your favorite online newspaper per month?

View Results

Loading ... Loading ...


  1. […] This post was mentioned on Twitter by Gini Dietrich, Gini Dietrich. Gini Dietrich said: New post: 20 Smackers for a New York Times Kindle Subscription http://cli.gs/n9zTu […]

  2. Social comments and analytics for this post…

    This post was mentioned on Twitter by ginidietrich: Poll: Online newspaper subscriptions http://su.pr/2qFJXv

  3. […] There’s an interesting post on my friend Gini Dietrich’s blog, SPIN Sucks.  I found it and one of the comments both interesting and insightful.  It actually created a bit of a visceral response from me (you can read my comment here). […]

  4. […] about Spirit Airlines charging $45 for a CARRY-ON bag (not checked luggage!!) and relate it back to Tuesday’s blog post about the New York Times charging for content. But then, whoa! I saw the new Nike ad which features […]