Gini Dietrich

The 2016 Modern Blogging Masterclass

By: Gini Dietrich | September 9, 2016 | 
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The Modern Blogging MasterclassWe interrupt our regularly scheduled program to bring you a special announcement.

That’s right, ladies and gents!

The Modern Blogging Masterclass is here!

Late last year, we launched a pilot of this bad boy to see if there was any interest and, if there was, to perfect it into a valuable resource for learning how to integrate owned and earned media.

Not only was there interest, but it created a community of people who still today work together, brainstorm, support one another, and joke around.

We took that community, surveyed them, asked lots of additional questions, and built a full online course that has four professionally-produced (and quite pretty, if I do say so myself) modules with four or five lessons each.

What is The Modern Blogging Masterclass?

The Modern Blogging Masterclass is a four-week, online course that teaches you how to integrate owned and earned media to prove real business results.

Do you need to bring in more donors, get the attention of investors, drive qualified leads, or show you’re a revenue source?

This class will teach you how to do that!

It also will teach you:

  • How to build a plan to eventually rank for your highly competitive, priority keywords or phrases.
  • How to find the questions your prospects are asking so you know what kinds of answers to provide.
  • How to build a content map, based on your organization’s priority keywords and the questions your prospects are asking.
  • How to determine your online competition so you can attract the right prospects and drive qualified leads.
  • How to repurpose content, create contributed content, and use media relations to reach new audiences.     
  • How to build landing pages that are specific to your goals (more investors, more sign-ups, more leads, more money) that you can track specifically to your efforts.
  • How to build content upgrades in existing content, to drive leads.
  • How to use traffic sources to drive the right traffic (and prospects) to your site.
  • How to build community, like we have at Spin Sucks.
  • How to create a dashboard and the kinds of metrics you should include.

By the time you finish with The Modern Blogging Masterclass, you will have a full content and media relations program built for 2017.

What Do I Get in The Modern Blogging Masterclass?

This course is all online so it’s delivered, well, online.

You receive:

  • Four modules, which include four or five lessons each, for four weeks (don’t worry…the lessons are only 10 minutes each).
  • Weekly homework assignments that will, by the end, give you a full content map for 2017, plus the metrics to prove your worth.
  • Extra videos to help with the homework assignments.
  • Templates so you don’t have to create anything from scratch and can just do the necessary work to show your boss or client you’re a rock star.
  • Blank content maps to help keep you organized.
  • Worksheets to help you work through the assignments to build your unique content snowflake that will kick your competitor’s butts.
  • Frequently asked questions from the pilot program so you can start there and then use the Facebook group to work further ahead.
  • Access to a private Facebook group where former and current students, and my team and I hang out every day.

Each module is delivered on Tuesdays, beginning on September 20, and you have a week to complete them.

Don’t worry! You’ll have plenty of time to get it all done and keep up with the coursework.

The modules have four or five lessons each, but they’re only about 10 minutes long.

You can easily do one lesson a day and still have one business day to do the homework.

What Else Do I Need to Know?

There is a bunch more information on the pretty landing page for The Modern Blogging Masterclass so go check that out.

And then buy the online course.

I promise you, you will have so much success—and be able to prove that you’re making your organization money—that the money you spend will be returned in spades.

So go talk to your boss, your CFO, your executive, or your cat and get permission to spend the money on your professional development.

But hurry!

We close the cart on September 15 so we can get everyone ready to begin on the 20th.

And, as always, if you have any questions, drop them in a comment here or send me an email.

Looking forward to “seeing” you in the course!

P.S. The Inquisition and Gin and Topics will be back next week. Thanks for letting us interrupt the flow this week.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • This is such a fantastic opportunity! If I didn’t work here, I’d be doing everything imaginable to figure out how to fit it in my budget.

    As someone who used to be on the client side, it’s a great class. If you’re on the fence, leap over. You won’t be disappointed.

  • Laura Petrolino

    Woohoo!!! I’m so excited about this. We had such a great time with the pilot course, and the on-going community of crazies that resulted from it has really been amazing to watch as they implement the skills learned into their businesses and are able to continue to grow and learn from each other (not to mention celebrate it each other’s successes)

  • Corina Manea

    OMG, this is such a fantastic opportunity!

    I’ve seen the results on my own blog in less than three months, and I only applied a small part of what you teach in the class.

    This is one of those courses (very few on the market) that you invest once and reap the benefits over and over again.

    The best part is the formula you share can be applied no matter if you’re just starting out, or are already an established content marketer, PR firm, PR pro, business owner.

    This should be taught in the business schools world-wide.

    YES, it’s that valuable.

    However, there is a trick: You NEED to put in the work. Just like watching gym videos all day long without actually exercising won’t make you fit or healthy, the same with this class: Watching the videos and not doing the homework and then apply what you learn in your business or job, you won’t get results.

    So, if you want to invest in your business or career, this is the single best decision you could make this year.

    • That (you need to put in the work) is the absolute biggest takeaway, Corina. I allowed myself to be diverted … they were GREAT diversions (like the NASA Social trip) but I did not do the afterwork to catch up and it shows. I hope lots of people sign up and take the advice to heart to definitely schedule out the time and manage their workloads so they can put in the work. They won’t be sorry. I’ll be (re)working right alongside them.

      • The work definitely works, but yes…you have to do it. There is not a magic bullet that teaches you how to do it without some elbow grease.

  • I had a long conversation with Paula about this once she read this blog. Although she is already participating as a founder, she DOES encourage EVERYONE to take advantage of this. She wishes she could be the benefaCATor for someone. But alas she can’t. She does think there’s a special intangible magic for anyone who signs up using this url ;-). http://bit.ly/modernblogging

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