Gini Dietrich

Attend the Content Jam Keynote Virtually Today

By: Gini Dietrich | October 17, 2013 | 

Attend the Content Jam Keynote Virtually TodayBy Gini Dietrich

We’re going to try something new here today. I am giving the keynote at Content Jam this morning at 9:00 CT and you are invited to attend right here on the blog!

My topic is the future of content marketing so I whipped out my crystal ball (er, magic 8 ball) and looked into the next few years.

We’ll first talk about the history of content (as it turns out, it’s not a new thing), then go through some stats, and then I’ll give you four things to be thinking about for your communications plans in 2014 and beyond, along with case studies and examples of how it all can work.

Attend My Content Jam Keynote

Here’s how it will work.

Jason Konopinski will be in attendance and he will herd the cats in the comments here. All you have to do is open Spin Sucks just before 9 a.m. and scroll down to the comments.

If you’ve ever attended one of our Livefyre Q&As with an author, you’ll be familiar with the process.

If you haven’t, it’s easy to join in.

To prepare:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for 9:00 CT today.
  • Create a list of questions. If there is time, Jason will choose one or two to ask at the end of my speech.
  • Come back here, scroll to the bottom, and join the conversation in the form of comments.

You’re a Guinea Pig

Jason will post the brilliant things I’m saying as comments and you’ll have the opportunity to agree, disagree, and discuss.

It’ll be a little bit different than attending live because there will be a fury of discussion, but it should be a good time.

We’ve never done this so you’ll all be guinea pigs and I hope you’ll attend.

If you can’t attend, or didn’t see this blog post in time (we didn’t give you much notice), never fear! I will blog about what I see as the future in the coming weeks.

And, you can always come back and check out the comments to see what was discussed here.

Hope to “see” you later!

P.S. Marti Konstant asked all of the speakers to write one thing about content they think is important. You can see the compilation in an eBook here.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • Break a leg! I am bummed to miss this opportunity to meet so many of you IRL!

    • RobBiesenbach Ask your questions, Rob!

      • Missed it! Was standing around getting my picture taken this morning.

  • AlinaKelly

    Hi Gini – Don’t know if I’ll be able to tune in but I just scanned the eBook and it’s a spectacular collection of terrific advice. Thanks for sharing and hope to be able to join in as a guinea pig. Good luck!

    • AlinaKelly Hi Alina! We had some issues with Livefyre this morning, so the comments just recently showed up. :/

      • AlinaKelly

        jasonkonopinski Hi Jason! Missed it live – but happy to have the “notes” – thanks so much for doing them! Wish I could have been there. It sounds like a terrific event.

  • There’s so much info out there and a lot of it is conflicting!  What are some content marketing “must do” tips for small businesses? 
    PS – I love this cool way to include us crazies, I mean your community at Content Jam! 🙂

  • “Content didn’t start with the cave paintings or anything”.  – ginidietrich

  • In 2007, 7 out 10 UK publications were corporately produced.

    • jasonkonopinski confused what kind of publication?

      • Howie Goldfarb I’ll check for you. The point here is that in-house publications are huge content vehicles.

      • Howie Goldfarb jasonkonopinski I believe it was magazines, Howie.

  • thecarlmyers

    Anyone know how to access this keynote? HELP!

    • thecarlmyers Here’s the full presentation on SlideShare:

      • kanya632

        jasonkonopinski woohoo! thanks jason!

        • kanya632 You’re welcome! Are you here at #contentjam?

        • kanya632

          jasonkonopinski I wish I was! Nonetheless, I still enjoyed the presentation via slideshare from my comfy chair here in TX!

  • I’m going to be extracting key quotes and statements from Gini’s keynote at #contentjam. Here goes nothing.

  • Anecdotally here at Content Jam, only about half of the participants raised their hands when asked if they have a formal content strategy in place for their organizations. #contentjam

  • According to a recent MarketingProfs and CMI co-produced study, eight of the most common marketing tactics employed today are content-driven. Which ones can you name?

  • Writing and design are the most outsourced tasks related to content marketing.

  • Gini’s predictions for content marketing in 2014 and beyond: #1 — the non sales, clear vision of content

  • Content gives us an opportunity to build brand awareness, establish thought leadership …. among others.

  • Zingerman’s (MI-based sandwich shop) uses content in the form of a quarterly-produced cookbook to teach people how to become foodies.

  • ChicagoCabbie gets a shout-out from Gini!

  • McDonald’s Canada helping educate consumers about food and their own internal processes — through content.

    • jasonkonopinski they had some good hits a few over 1 mil views over the course of a year+ but they sell 26 mil meals a day. And you tube is misleading. If only canadians were viewers the video content= success but if worldwide it actually is disappointing considering how big a company and how much ad spend they have. And views aren’t unique. So I give it a C+.

    • That all said the amount of content created by non-mcdonalds people about mcdonalds is huge (for good and bad). And now that I learned they cost the US taxpayer $1.2bil a year because they pay so little their employees have to rely on Government support I am boycotting them.

  • Gini’s #2 prediction? Brand journalism will continue to grow. Brands have an opportunity to tell their stories — and customer stories — using democratized, participatory media.

  • What IS the future of journalism? Nieman Journalism Lab is trying to figure it out.

  • Uh-oh. ginidietrich starts on native advertising and sponsored content.

  • Is there anybody out there? I’m having fun in the sandbox. 🙂

  • Sponsored content/native advertising isn’t new. Tons of examples from the Golden Age of Advertising.

  • Cool use of sponsored content? Pandora playlists curated by Gatorade.

    • jasonkonopinski are they good playlists or do they just have Bieber and Lady Googa?

  • I wish I was there!! Darn pneumonia/passport issues (passports are overrated, IMHO). Good luck! 😀

    • belllindsay And pneumonia is pretty much over-rated too.

    • belllindsay Was sorry to hear you were sick. And sorry I didn’t get to see you yesterday. 🙁

  • Employee stories are gold. Massive differentiator for *any* brand.

    • jasonkonopinski I would add that customer stories are gold too.

      • ClayMorgan Absolutely, yes! One of my favorite examples is Marc Benioff’s keynotes at Dreamforce.

  • Guys, it looks like we’re having some trouble with comments. Stick with us.

  • To review: 1 — the non-sales, clear vision of content, 2 — brand journalism, 3 — native advertising and sponsored content, 4 — employee stories 
    Choose one (or two!) and do it really, really well.

  • No coffee. No cupcakes. No corn nuts. What kind of brunch does Gini serve?

  • Yay!  Looks like livefyre is back in action!

  • Testing

    • nickcicero Hi Nick! Thanks for helping getting this all squared away.

      • jasonkonopinski no problem have a great time! I’ll be tuning in myself.

  • just one more