Gini Dietrich

CBS Issues Fake (and Totally Awesome) News Release

By: Gini Dietrich | June 21, 2012 | 
251

Did you hear the news that CBS sued ABC over their new show called The Glass House?

Apparently CBS thinks it’s a direct rip-off of Big Brother, the reality show that follows a group of strangers living together in a house where they’re recorded and filmed 24/7.

And, to be fair, The Glass House also follows a group of strangers living together in a completely wired and state-of-the-art house. The only difference? The audience gets to vote on who stays and who goes.

But CBS lost a battle last week when a judge denied the restraining order which would prevent ABC from airing the show.

The Fake News Release

But CBS wasn’t finished. They issued a news release announcing the development of a new show called¬†Dancing on the Stars.

See for yourself:

Subsequent to recent developments in the creative and legal community, CBS Television today felt it was appropriate to reveal the upcoming launch of an exciting, ground-breaking and completely original new reality program for the CBS Television Network. Moderately famous and sort of well-known people you almost recognize competing for big prizes by dancing on the graves of some of Hollywood’s most iconic and well-beloved stars of stage and¬†screen.

And in follow-up interviews, a CBS spokesperson added:

This very creative enterprise will bring a new sense of energy and fun that’s totally unlike anything anywhere else, honest. Given the current creative and legal environment in the reality programming business, we’re sure nobody will have any problem with Dancing on the Stars¬†or our upcoming half-hour comedy for prime time,¬†Postmodern Family.¬†After all, people who live in glass houses shouldn’t throw¬†stones.

I personally like the “honest” at the end of the first sentence. The sarcasm gives me great joy!

Too Far?

But did CBS take this too far?

I know there have been certain situations where I’ve wanted to do the same. Heck, we have a former client that we haven’t worked with for nearly two years that I¬†still want to call out in writing…maybe even in my weekly¬†Crain’s column.

But I don’t know if I’d have the cajones to do this (clearly I don’t in the case of the former client).

My take? Bravo, CBS! Bravo! After all, they’re right. Those who live in glass houses shouldn’t throw stones.

What do you think?

Update: I was playing with VoteIt and decided to add a poll here. Now you can have your say with multiple choice!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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251 Comments on "CBS Issues Fake (and Totally Awesome) News Release"

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burgessct
burgessct
3 years 10 months ago

Bonus points to CBS for the use of creative humor
Calling out egregious behavior – life’s too short
And my mother would say – “Never wrestle with a pig, you both get dirty and the pig enjoys it”
Nice post Gini.
All the best,
Christopher

ginidietrich
3 years 10 months ago

¬†@burgessct¬†And for great writing, too! I love they did this…we’ve all been there.

RebeccaTodd
3 years 10 months ago

¬†@burgessct¬†OK, but isn’t CBS choosing to wrestle the pig here? Why would they engage in this? Now they are both, indeed, dirty as heck.¬†

burgessct
burgessct
3 years 10 months ago

 @RebeccaTodd precisely- I still enjoyed the creative humor Рeven if it was watching the creature (CBS) wallow

ginidietrich
3 years 10 months ago

¬†@burgessct¬†¬†@RebeccaTodd¬†Ohhh! Maybe that’s why it’s so funny! It’s like a train wreck…you just can’t look away.

M_Koehler
M_Koehler
3 years 10 months ago

Snark…..
 
As far as going too far? Maybe. I’m not a communcations or PR expert or even very professional at times. But I do know funny, and that was funny. And I know ice cream.

ginidietrich
3 years 10 months ago

 @M_Koehler Mean. You know why.

martinwaxman
3 years 10 months ago

When I was in entertainment publicity, we had a lot more leeway – especially when I was promoting comedians and could be quite outrageous and funny in our releases – and media generally loved it. This seems to be a similar approach. and CBS wrote what would normally be The Onion’s take on the situation. ¬†They were creative about their position (and bitterness). However, there is a tinge of sour grapes to it. And I’m not crazy about that.

ginidietrich
3 years 10 months ago

¬†@martinwaxman¬†Yeah…I suppose that’s human nature. I’d be bitter, too. But I still think the sarcasm outweighs the bitterness.¬†

KenMueller
3 years 10 months ago

I love it. I think a sense of humor, even about yourself, is one of the most important things any business can have. Using it in this way is brilliant because it gets to the point, without making you look like you swallowed some sour grapes. 

ginidietrich
3 years 10 months ago

¬†@KenMueller¬†And look what it’s done…the whole world is talking about it now. And The Glass House opened to very poor ratings. Serves ’em right.

KenMueller
3 years 10 months ago

¬†@ginidietrich¬†If I were a network, heck, if I were a big business, I’d make a practice of hiring a comedy writer for the communications team. The networks should tap into the talent they have with folks like Jimmy Kimmel, Conan, Letterman, Jimmy Fallon, and let those guys, and their writers, have at it, every once in awhile. Heck, i’d hire @joey_Strawn to write the occasional piece for me. Like anything else, though, you can’t go to this well too often.

PattiRoseKnight
PattiRoseKnight
3 years 10 months ago

They are probably both working together to get everyone talking. ¬†You know the media ūüėČ

ginidietrich
3 years 10 months ago

¬†@PattiRoseKnight¬†Ha! That’d be even better!

ElSnarkistani
ElSnarkistani
3 years 10 months ago

@_KatherineBrown @ginidietrich @spinsucks Unlike the @NYTimes, which issues real, totally not awesome news releases. Thanks, @NickKristof!

KDillabough
3 years 10 months ago

Smart. Brilliant. Nanananabooboo, haha! Cheers! Kaarina

ginidietrich
3 years 10 months ago

 @KDillabough LOL!! 

RebeccaTodd
3 years 10 months ago

¬†@ginidietrich¬†@KDillabough¬†Kaarina got it right- this is so public school. ¬†“I’m telling the teacher that you copied me!”.

AmyMccTobin
3 years 10 months ago

 
BRILLIANT is right.  It seems to real to be true!

asreynolds
asreynolds
3 years 10 months ago

@JustInTheSouth @ginidietrich very nice.

JustInTheSouth
JustInTheSouth
3 years 10 months ago

@asreynolds Funny Right?

lauraclick
3 years 10 months ago

I’m not sure if that’s what I would do, but man, is that release clever and funny! I’m with you, the honest line is hilarious. It’s like they through that in there just in case someone wasn’t sure this was meant to be sarcastic. It’s brilliantly written, for sure!

ginidietrich
3 years 10 months ago

¬†@lauraclick¬†I’m pretty sure I’d never have the cajones to do this, but man! I just think it’s great.

John_Trader1
John_Trader1
3 years 10 months ago

I’m not so sure that this release was all that awesome, and I personally wouldn’t have endorsed it. Realizing that network TV ratings and “coming up with the next big creative programming idea” are cut throat, this is the best they could come up with? Part of me understands their motivation and is sympathetic to their cause but how about using ABC’s actions as motivation to fasten the creative caps on tighter and blow everyone away with a can’t miss show? I understand both points of view on this, but I err on the side of this was not awesome.

ginidietrich
3 years 10 months ago

¬†@John_Trader1¬†I was reading the Facebook comments on this and some people said the same thing you did. Maybe it’s because I’m jaded, but I’d really love to do this to some people/organizations.¬†

RebeccaTodd
3 years 10 months ago

 @ginidietrich  @John_Trader1 But Gini, as we discussed yesterday, there is a big difference between thinking it and wanting to do it and putting it out there publicly.  I think this is an instance where they could have written that for fun, all had a laugh, then acted like professionals.

ginidietrich
3 years 10 months ago

¬†@RebeccaTodd¬†¬†@John_Trader1¬†Yeah…that’s a good point. We’ve all written stuff that shouldn’t have been released. But this is funny and not angry (maybe a tiny bit sour grapes). And I think it got their point across (The Glass House did terrible in ratings).

RebeccaTodd
3 years 10 months ago

¬†@ginidietrich¬†¬†@John_Trader1¬†Wouldn’t it have done poorly anyway? Aren’t audiences wise enough to see that ABC is ripping them off? ¬†I felt it came off as completely angry and juvenile. Actually turned my stomach. Reminded me why I don’t teach public school children. CBS and ABC both need to have a time out.

ginidietrich
3 years 10 months ago

 @RebeccaTodd  @John_Trader1 Ha!

KenMueller
3 years 10 months ago

¬†@ginidietrich¬†¬†@RebeccaTodd¬†¬†@John_Trader1¬†I just see it as a nice, snarky little jab. I have no problem with snark in this situation when used sparingly. And remember, this is coming from an organization that is not known for it’s sense of humor. And I would bet they have lawyers involved in vetting a lot of their press releases. Networks are notorious for their lack of creativity on the business side of things.¬†

John_Trader1
John_Trader1
3 years 10 months ago

¬†@RebeccaTodd¬†¬†@ginidietrich¬†Well said Rebecca. Isn’t the bigger thing to do here use this as absolute motivation to kick ABC’s ass all over the ratings instead of acting like fighting in the sandbox?

John_Trader1
John_Trader1
3 years 10 months ago

¬†@KenMueller¬†¬†@ginidietrich¬†¬†@RebeccaTodd¬†I see your point but in my opinion, snark isn’t the answer to a situation like this. The answer is in churning out even better programming. Don’t think this helps them in that effort.

RebeccaTodd
3 years 10 months ago

¬†@John_Trader1¬†¬†@ginidietrich¬†Exactly! All I can hear is my mother…”CBS! Eyes on your own work!” I am not a big TV watcher, but I have now taken agin CBS for assuming that I am so dumb that I would not notice what ABC has done.

RebeccaTodd
3 years 10 months ago

 @John_Trader1  @KenMueller  @ginidietrich Exactly, John. What a waste of resources.

KenMueller
3 years 10 months ago

¬†@John_Trader1¬†¬†@RebeccaTodd¬†¬†@ginidietrich¬†But, let’s assume they are trying to kick some ABC butt in the programming realm, i.e. ratings. It’s never been all about the programming. Since we’re here on Gini’s blog, let’s talk integration. Marketing and communications are a big part of the overall picture, not just the product.¬†
 
And it’s not the job of the PR and communications people to churn out better programming. That’s the programming departments job.

ginidietrich
3 years 10 months ago

 @John_Trader1  Did you just swear in the comments?!? Policy police are coming!

KenMueller
3 years 10 months ago

¬†@RebeccaTodd¬†¬†@John_Trader1¬†¬†@ginidietrich¬†Haha, you clearly don’t watch much TV. This goes on all the time.¬†

ginidietrich
3 years 10 months ago

 @KenMueller  @RebeccaTodd  @John_Trader1 I watch no TV. When I wrote this post, I had to look up what the shows were about so I could accurately define the issue. 

RebeccaTodd
3 years 10 months ago

¬†@KenMueller¬†¬†@John_Trader1¬†¬†@ginidietrich¬†Fair enough. To me, what they have communicated here is they think their audience is too stupid to see this obvious rip off. I do not patronize companies who have told me they find me stupid. Ask any teacher- “He copied me!” is one of the most commonly heard complaints in public school. I can just see CBS stomping their feet and folding their arms like the 5 year olds they apparently are.¬†

RebeccaTodd
3 years 10 months ago

¬†@KenMueller¬†¬†@John_Trader1¬†¬†@ginidietrich¬†…which is why I don’t watch it.¬†

ginidietrich
3 years 10 months ago

¬†@RebeccaTodd¬†¬†@KenMueller¬†¬†@John_Trader1¬†I don’t see it that way, at all. I think they know their audiences know they ripped them off (as is evidenced on their FB page). I think they were just so pissed off, they wanted to have the last say. And, to use my former client example in the blog post, sometimes that urge is so overwhelming even a good night’s sleep doesn’t separate you from it.

RebeccaTodd
3 years 10 months ago

 @ginidietrich  @KenMueller  @John_Trader1 Not to go all Jill Bolte Taylor on everyone, but CBS needs to be responsible for the energy they are spreading here.  Blasting negativity and pettiness is never the correct course of action in my books.  

ginidietrich
3 years 10 months ago

¬†@RebeccaTodd¬†¬†@KenMueller¬†¬†@John_Trader1¬†To be fair, I’m the one spreading it. They simply just wrote a news release (that got picked up by TV Guide and Entertainment Tonight and then was scraped by local newspapers).¬†

lizreusswig
3 years 10 months ago

¬†@KenMueller¬†@ginidietrich¬†@RebeccaAmyTodd¬†Which goes to my comment – seems they write better “snark” – maybe they should be! ¬†AMC has their PR show “The Pitch”…CBS could try “The Snark Tank”¬†

DebraCaplick
3 years 10 months ago

 @RebeccaTodd If audiences were wise, 99% of the garbage on currently on TV would never have ended up there in the first place!

RebeccaTodd
3 years 10 months ago

 @DebraCaplick Exactly.  How are they getting so self righteous about a reality show?

lizreusswig
3 years 10 months ago

 @RebeccaTodd  @DebraCaplick Maybe their lawyers were bored and they were just trying to kick up some summer dust?

RebeccaTodd
3 years 10 months ago
Ooo I don’t know- it comes off as really snarky to me. As usual, my mother said it best- two wrongs don’t make a right. This is really immature- he hit me¬†first!-school yard antics. To me, it is also a discredit to their audience- do they really think that we are so stupid that we won’t see that ABC has ripped them off? They feel they have to point it out to me? Treating me like I have no capacity for critical thought is the quickest way to turn me off…or in this case, turn CBS off. Sorry, Gini, big… Read more »
ginidietrich
3 years 10 months ago

¬†@RebeccaTodd¬†Funny…I didn’t read it that way at all. I read it as snarky and sarcastic (the sense of humor I love). Not to say I would do this, but I do think it’s pretty darn funny. And it’s OK…we can disagree. It doesn’t happen that often.

RebeccaTodd
3 years 10 months ago

I can hear my mother again…”CBS!¬†Stop whining and do your work! Don’t worry about what ABC is doing!”…and she taught¬†kindergarten.

jasonkonopinski
3 years 10 months ago

Brilliant is right. I love the biting Onion-esque humor. 

jasonkonopinski
3 years 10 months ago

Oh wait – there are Canadians in the room. “Humour”. :)¬†
 

belllindsay
belllindsay
3 years 10 months ago

¬†@jasonkonopinski¬†“Oh wait, there are Canadians in the room” – EH! Sheesh. Get it right.¬†

jasonkonopinski
3 years 10 months ago

 @belllindsay Dark is my favourite colour of humour. 

ginidietrich
3 years 10 months ago

 @jasonkonopinski I love The Onion.

belllindsay
belllindsay
3 years 10 months ago

This made my morning. The “honest” made me laugh OUT LOUD!!¬†

ginidietrich
3 years 10 months ago

 @belllindsay It made me laugh out loud, too!

jonpilon
jonpilon
3 years 10 months ago

@RebeccaAmyTodd It depends on how you take it I think. On first read through it looked to me like a clever way to poke fun at the issue.

RebeccaAmyTodd
RebeccaAmyTodd
3 years 10 months ago

@jonpilon Reminds me of teaching primary school- HE copied me! I did that FIRST!-2 wrongs never make a right.

jonpilon
jonpilon
3 years 10 months ago

@RebeccaAmyTodd Only if you consider that response a wrong. It’s nice to see creative respond rather than just a legal team.

RebeccaAmyTodd
RebeccaAmyTodd
3 years 10 months ago

@jonpilon I find it whiny and snarky, not to mention highly insulting to their viewers. Two wrongs never, ever make a right.

jonpilon
jonpilon
3 years 10 months ago

@RebeccaAmyTodd I don’t see it that way at all myself, I think it was a clever, witty response. So I don’t think it’s a “wrong” at all.

jonpilon
jonpilon
3 years 10 months ago

@RebeccaAmyTodd All depends on your point of view and sense of humour. It wasn’t derogatory, or mean even. Just a joke.

RebeccaAmyTodd
RebeccaAmyTodd
3 years 10 months ago

@jonpilon “He copied me! I did it first! Me, Me, Me!” Sounds just like a first grader to whom I would give a time out.

jonpilon
jonpilon
3 years 10 months ago

@RebeccaAmyTodd I didn’t read it as that at all, didn’t even think of it that way until you said it even.

RebeccaAmyTodd
RebeccaAmyTodd
3 years 10 months ago

@jonpilon I don’t abide snarkiness or sarcasm. It isn’t tolerated in my home. It is mean spirited and petty.

jonpilon
jonpilon
3 years 10 months ago

@RebeccaAmyTodd Right, but just because you disapprove doesn’t make sarcasm wrong. Many people enjoy sarcasm as a form of comedy.

RebeccaAmyTodd
RebeccaAmyTodd
3 years 10 months ago

@jonpilon And many people are very mean spirited. I believe humanity would be better served by rising above petty squabbles.

jonpilon
jonpilon
3 years 10 months ago

@RebeccaAmyTodd Agreed, I still think it was an attempt to poke fun at the situation rather than just deal with it all legally.

jonpilon
jonpilon
3 years 10 months ago

@RebeccaAmyTodd They’re obligated (due to crazy IP laws) to respond otherwise they could be sued themselves, this is just a fun way to do it

RebeccaAmyTodd
RebeccaAmyTodd
3 years 10 months ago

@jonpilon How are they obligated to reply? They lost the law suit. Take the high road.

jonpilon
jonpilon
3 years 10 months ago

@RebeccaAmyTodd No they were obligated initially to respond, they lost, they made a joke about it.

jonpilon
jonpilon
3 years 10 months ago

@RebeccaAmyTodd Haha but we can just disagree.

belllindsay
belllindsay
3 years 10 months ago

Also, as a former TV producer, who was used to hearing/reading non-stop public bashing of my network (CBC) and the various shows I’ve worked on – through the mainstream newspaper media, which owned competing networks, I might add – I find this kind of outreach brilliant. Instead of getting all righteous and bloviating about how ¬†they lost a lawsuit they (probably) rightfully should have won, they created just enough snark and allowed seriously witty writing to make their points. Knives hidden. They win.¬†

ginidietrich
3 years 10 months ago

¬†@belllindsay¬†I know others disagree (which is good – I want people here to disagree!!), but I also think it’s brilliant. The whole world is talking about them now and, to @KenMueller¬†point, it’s the job of the communications department to do just that. That said, if you’re in @RebeccaTodd¬†and @John_Trader1¬†camp, this is PR for PR’s sake. But I think it’s good PR…in this instance.

RebeccaTodd
3 years 10 months ago

 @ginidietrich  @belllindsay  @KenMueller  @John_Trader1 So two wrongs do indeed make a right?

belllindsay
belllindsay
3 years 10 months ago
¬†@RebeccaTodd¬†¬†@ginidietrich¬†¬†@KenMueller¬†¬†@John_Trader1¬†I hate to say cliched things like this, but in this case it’s true: the TV/entertainment world is brutally cutthroat, dog eat dog, insert whatever big biz cliche you can think of. This isn’t a world of touchy feely “we’re all in the same industry let’s all be friends”. Any one of the execs at ABC would kill a man and watch him die if it meant publicity and/or a ratings grab. Hunter S. Thompson said it best:¬†‚ÄúThe TV business is uglier than most things. It is normally perceived as some kind of cruel and shallow money trench through the… Read more »
RebeccaTodd
3 years 10 months ago

¬†@belllindsay¬†¬†@ginidietrich¬†¬†@KenMueller¬†¬†@John_Trader1¬†Thoughtful answer, except for the misplaced “self-respecting”. If they respected themselves, they would have the confidence to stand strong. To me, this shows complete insecurity.¬†

belllindsay
belllindsay
3 years 10 months ago

¬†@RebeccaTodd¬†¬†@ginidietrich¬†¬†@KenMueller¬†¬†@John_Trader1¬†Great convo here, and Rebecca I totally understand what you’re saying – in a perfect world of hearts and flowers one would wish – nay, FIGHT to achieve that kind of perspective in your business dealings. But sadly, that isn’t the case. It’s do. Or die. Also, note that I said EX television producer! LOL I spent 20 years in the trenches and was worn out and beaten down. So I jumped. It’s not for everyone. And it’s a brutal industry in which to work.¬†

HeatherTweedy
3 years 10 months ago
First off, I find the response to be hilarious from the point of view that it probably had people dying in the office while they were brainstorming a response. ¬† Well it is pretty funny, I can’t help but feel that it makes CBS (#1 Network) sounds more like NBC (#4 Network). ¬†It’s a little catty for the Network that has had a ratings stranglehold on for nearly a decade. ABC isn’t going to beat CBS for the number one spot anytime soon – Not with shows like GCB and Charlies Angel, so CBS should leave it alone. ¬†Those at… Read more »
RebeccaTodd
3 years 10 months ago

 @HeatherTweedy Exactly Heather! This would have been fine as an office joke. Why sink to their level?

ginidietrich
3 years 10 months ago

 @HeatherTweedy Is CBS really #1?

HeatherTweedy
3 years 10 months ago

¬†@ginidietrich¬†Yup! ¬†http://ow.ly/bJnGV ¬† It’s ¬†the only network to renew nearly all of it’s schedule for 2013. ¬†it has more Top 20 hits than any other “Big 4” network. ¬†
This is what happens when you used to work for a Cable company, you become a bit of an accidental TV junkie.  :) 

ginidietrich
3 years 10 months ago

¬†@HeatherTweedy¬†Wow. I’ve always favored NBC so this surprises me. Of course, this is coming from a woman who doesn’t watch TV and is using her TV watching experience from college. :)

KenMueller
3 years 10 months ago

¬†@ginidietrich¬†¬†@HeatherTweedy¬†Just remember, this goes in cycles. Each of the networks has dominated at various times. I’ve been in this industry since the 80s.¬†

lizreusswig
3 years 10 months ago

¬†@ginidietrich¬†¬†@HeatherTweedy¬†I stopped watching ABC on principle when they scrapped the soaps (shhh – don’t tell anyone!)…tried to ban the Disney Channel, too (part of ABC – or vice versa I get confused) but was overruled by the little people in my house…

HeatherTweedy
3 years 10 months ago

   @ginidietrich  Amusingly, it was Reality TV (like Big Brother) that helped CBS become the number one network.   So perhaps there are a little more protective over them.  
 
¬†@KenMueller¬† Definitely. ¬†Just look at NBC’s fall from grace. ¬†
It just seems that while you’re in the Big Boy chair, you should act like you belong there. ¬†Though we’ll see what TV and networks even look like a decade from now!¬†

Mr.D
Mr.D
3 years 10 months ago
I think it is brilliantly funny, though it cannot be a regular occurrence. It is a one and done deal. ¬† What really I wonder is for whom do you think the press release was written and for what point? It isn’t for news coverage or mass appeal – unless maybe Joel McHale (http://www.thesouptv.com/) ¬† Was it just to jab and embarrass the executives, producers and others at ABC? Do you think that is effective? Maybe some behind the scenes politics to which we are not privy? ¬† I don’t know the answer, so I leave it to the PR… Read more »
ginidietrich
3 years 10 months ago

 @Mr.D There are a lot of questions from my husband. Who cares?! YOU ARE READING THE BLOG!!! WOO HOO!!
 
It was definitely a jab at ABC. I’m not sure they meant for some PR blog in Chicago to pick it up…or for it to make its way to Twitter. I think they just meant it as a “we’re watching you, you jerks.”

belllindsay
belllindsay
3 years 10 months ago

¬†@ginidietrich¬†¬†@Mr.D¬†Mr. D needs a picture. Gini, haven’t you taught him the ropes!!! LOL ūüėČ

ginidietrich
3 years 10 months ago

¬†@belllindsay¬† Oh trust me, Lindsay. It’s the bane of my existence. He does it just to screw with me.

KenMueller
3 years 10 months ago

¬†@ginidietrich¬†¬†@belllindsay¬†So…if he were on twitter, he’d be an egg?

belllindsay
belllindsay
3 years 10 months ago

¬†@KenMueller¬†¬†@ginidietrich¬†HAHAHA! My husband’s a *plumber* and *he’s* not even an egg! ūüėȬ†

KenMueller
3 years 10 months ago

¬†@belllindsay¬†¬†@ginidietrich¬†wow. bet the view from “behind” is great…
 

ginidietrich
3 years 10 months ago

¬†@belllindsay¬†¬†@KenMueller¬†Oh it’s an egg. He’s @dietch on Twitter. He told me he’s going to have an avatar up that is a photo of a fried egg. Just for you.

belllindsay
belllindsay
3 years 10 months ago

¬†@ginidietrich¬†¬†@KenMueller¬†¬†@dietch¬†It’s up!! LMAO! But apparently, my ‘follow’ is ‘pending’. You’d think the guy was in politics or something! ūüėȬ†

Mr.D
Mr.D
3 years 10 months ago

¬†@KenMueller¬†¬†@ginidietrich¬†¬†@belllindsay¬† Why are people so negative to eggs? I don’t use my Twitter account very often (@dietch) but it does have a pic, so there!
 
 

belllindsay
belllindsay
3 years 10 months ago

 @Mr.D  @KenMueller  @ginidietrich Actually, I love the fried egg! 

ginidietrich
3 years 10 months ago

¬†@belllindsay¬†¬†@Mr.D¬†¬†@KenMueller¬†OMG, Kelly. You’re nuts. That is actually really funny!

KenMueller
3 years 10 months ago

 @ginidietrich  @belllindsay  @Mr.D Gini, you need to let Kelly out more. I like him. 

ginidietrich
3 years 10 months ago

¬†@KenMueller¬†¬†@belllindsay¬†¬†@Mr.D¬†He’s free to come out. He just chooses not to…he prefers his Axis & Allies buddies.

KenMueller
3 years 10 months ago

¬†@ginidietrich¬†¬†@belllindsay¬†¬†@Mr.D¬†Ohhhhh. He’s one of those. Saving the world from fictional enemies while you’re saving the world from destructive spin?

ginidietrich
3 years 10 months ago

 @KenMueller  @belllindsay  @Mr.D Exactly.

lizreusswig
3 years 10 months ago

First off, I agree that this release is really funny, clever & most importantly – EFFECTIVE! ¬†Look at all the buzz. ¬†Secondly, given the amount of “reality” junk on TV these days, I’d like to see CBS pull their PR writers in to write a sitcom – They could call it “Honest”!! ¬†ūüėČ

ginidietrich
3 years 10 months ago

¬†@lizreusswig¬†Seriously great idea! I wish I had a comedic bent to my writing. I’d totally do this…maybe redheadwriting¬†can go write for TV!

RedheadWriting
3 years 10 months ago

¬†@ginidietrich¬†HAH! Well, having worked in Hollywood for a bit, I’d say that from what I know about the life of a TV writer, I’m not game for the neverending days. But it’s always something I’d love to try – especially for the likes of The Daily Show :)

lizreusswig
3 years 10 months ago

¬†@RedheadWriting¬†¬†@ginidietrich¬†Got it…short days and we need to get in touch with Jon Stewart…

ginidietrich
3 years 10 months ago

¬†@RedheadWriting¬†You’d be sooooo good at it!

belllindsay
belllindsay
3 years 10 months ago

¬†@lizreusswig¬†Omygod. Let’s create that show!! RIGHT NOW!¬†

ginidietrich
3 years 10 months ago

¬†@belllindsay¬†¬†@lizreusswig¬†SHHHHHH! Let’s take this offline so no one steals the idea!

lizreusswig
3 years 10 months ago

¬†@belllindsay¬†@ginidietrich¬† – or my other suggestion below…The Snark Tank?
 

JulieLech
JulieLech
3 years 10 months ago

@acraKA I am going to visit ‘the mitten’ state this weekend! I will think of you ūüėČ

acraKA
acraKA
3 years 10 months ago

@JulieLech awesome!! where you headed?? Lake MI :)

DebraLloydNGBT
3 years 10 months ago

Gini – I kn w they’re not network but have to ask were you inviting the Bravo channel into the frey?
The fake press release sounds like something Liz Lemon would have written – made me LOL bu then I like snarky too.
 

DebraLloydNGBT
3 years 10 months ago

Gini – I know they’re not network but have to ask were you inviting the Bravo channel into the frey?
The fake press release sounds like something Liz Lemon would’ve written – made me LOL but then I like snarky too ūüėČ
 

DebraCaplick
3 years 10 months ago

Amazing the number of people who don’t recognize satire when they see it – somewhere Jonathan Swift is in mourning. But does satire belong in a press release? That is the question (with a nod to Mr. S).

ginidietrich
3 years 10 months ago

¬†@DebraCaplick¬†If they did this all the time, I’d say no. But I do love it this once.

MichaelBall1
MichaelBall1
3 years 10 months ago

Sad. This would have been brilliant if Big Brother was an original idea to start out with. For a network to call out another network for gleaning ideas from them is utterly ridiculous. It happens every season.
Someone needs to instal a mirror in their glass house.

belllindsay
belllindsay
3 years 10 months ago

 @MichaelBall1 Hmmm. Based on my experience, CBS would have bought the rights to Big Brother, the rights to create it in North America. The right to use the name, and format etc.. 

MichaelBall1
MichaelBall1
3 years 10 months ago

¬†@belllindsay¬† You are very correct. But let’s face it, the concept was stolen from another *cough* “sector” of the entertainment industry to begin with.

belllindsay
belllindsay
3 years 10 months ago

¬†@MichaelBall1¬†Which sector….?

ginidietrich
3 years 10 months ago

 @belllindsay  @MichaelBall1 Yeah! I want to know, too!

MichaelBall1
MichaelBall1
3 years 10 months ago
¬†@ginidietrich¬†¬†@belllindsay¬†¬†@MichaelBall1 Starts with p, ends with orn. Not popcorn, although it rhymes with popcorn…. I believe there was a creepy website in the early 90s called “Sorority House” or something like that… And an equal opportunity version for ladies and dudes who fancied fellas… ¬† Not to mention, it didn’t exactly take an Edisonian leap of creativity to take MTV’s Real World (that premiered nearly 10 years earlier) and vote people out. Who didn’t want to vote people off Real World? Don’t get me wrong, I love the idea of injecting humour into press releases, or making “announcements” more creative,… Read more »
ginidietrich
3 years 10 months ago

 @MichaelBall1  @belllindsay Ohhhhhh! Popcorn! Of course. Duh. And your version of the release is equally as funny.

Lisa Gerber
3 years 10 months ago

 @ginidietrich  @MichaelBall1  @belllindsay OMG Рthis just made me laugh out loud. That was completely unexpected. 

MarkCRobins
3 years 10 months ago

Farking awesome, bout time these ninnies got a sense of humour.

lizreusswig
3 years 10 months ago

¬†@MarkCRobins¬†I love the words “farking” & “ninnies”!

ginidietrich
3 years 10 months ago

 @lizreusswig  @MarkCRobins He knows better than to use the swear words here!

KevinVandever
KevinVandever
3 years 10 months ago

@ginidietrich No swear words nor jeans on stage? How are we even friends?

KevinVandever
KevinVandever
3 years 10 months ago

 @ginidietrich No swear words nor jeans on stage? How are we even friends?

ginidietrich
3 years 10 months ago

 @KevinVandever We both like wine?

Lisa Gerber
3 years 10 months ago

IF you had real cajones, you would have said “huevos.” LOL!!!!
 
This is truly ducking awesome. I have absolutely no idea how this made it through the bureaucratic approval process, but it’s definitely a bit of everyone’s professional dream come true. It accomplished very little, I’m sure, other than to give the team a good laugh and a great sense of satisfaction.¬†

ginidietrich
3 years 10 months ago

 @Lisa Gerber I ALMOST wrote that and then decided it was only a joke the two of us got. But I seriously considered it. Ducking awesome.

Lisa Gerber
3 years 10 months ago

¬†@ginidietrich¬†Totally get it. Sometimes, we’re the funniest people we know. But others wouldn’t necessarily agree. :)¬†

ginidietrich
3 years 10 months ago

¬†@Lisa Gerber¬†We’re totally the funniest people we know.

mylefttom
mylefttom
3 years 10 months ago

¬†@Lisa Gerber¬†That bureaucratic approval process may not have been consulted on this, which is usually how stuff like this happens – but if they were feeling a little giddy that day, kudos! That bureaucratic approval process is itself a whole series of posts for another time…¬†

Lisa Gerber
3 years 10 months ago

 @mylefttom OOOOOO then I love it even more if they just went for it. I sure hope no one lost their job over it. 
and if you’re offering to write a series on that topic, I’m all ears for when that time comes…

ginidietrich
3 years 10 months ago

 @Lisa Gerber  @mylefttom I cannot imagine they sent this out without some sort of legal approval. ESPECIALLY over a restraining order battle loss.

TimRelates
TimRelates
3 years 10 months ago

@KaitCox Funny in a tongue-in-cheek sorta way. Something marking it as satire should have been included at the end.

JohnnaV
JohnnaV
3 years 10 months ago

@KaitCox @CBS @ginidietrich I love it! I think we’ve all had those days were we dream up the press releases we’d actually like to write :)

KaitCox
KaitCox
3 years 10 months ago

@JohnnaV Totally agree! That’s probably just my sarcastic side coming out, though. :-) cc: @CBS @ginidietrich

ginidietrich
ginidietrich
3 years 10 months ago

@KaitCox @JohnnaV I thought it was freaking hilarious!

MusicCityREO
MusicCityREO
3 years 10 months ago

Great Story! @lauraclick CBS Issues Fake (and Totally Awesome) News Release – wow, what do you think about this? http://t.co/hYDAtx7m

lauraclick
lauraclick
3 years 10 months ago

@musiccityreo I agree!

TheJackB
3 years 10 months ago

CBS blew it when they didn’t include “winning” in their release. That would have been the icing on the cake.
 
I am glad they loosened up a bit. They made their point in a clever way. Doesn’t change anything, but they made it.

ginidietrich
3 years 10 months ago

¬†@TheJackB¬†LOL!! That would have been awesome. Ah man. Now I’m kind of disappointed.¬†

ginidietrich
ginidietrich
3 years 10 months ago

@cscottmoody @jeffespo Funny, right??!

cscottmoody
cscottmoody
3 years 10 months ago

@ginidietrich Very.

jeffespo
jeffespo
3 years 10 months ago

@ginidietrich @cscottmoody I love a good cat fight here and there :)

ginidietrich
ginidietrich
3 years 10 months ago

@AmandaOleson You and I have the same sense of humor – the best kind.

AmandaOleson
AmandaOleson
3 years 10 months ago

@ginidietrich Obviously the best kind. :)

ginidietrich
ginidietrich
3 years 10 months ago

@Steve_Law I think so, too!

NEMultimedia
NEMultimedia
3 years 10 months ago

@lauraclick @ginidietrich I love CBS’s response! Only because it makes the point with such great humor. Laughing!!

lauraclick
lauraclick
3 years 10 months ago

@nemultimedia @ginidietrich It was definitely well-written and extremely clever!

KevinVandever
KevinVandever
3 years 10 months ago

¬†I LOVE this (though not enough to marry it, Gini). It’s brilliant! Not only is it a very clever slam at ABC, but CBS could almost certainly create a show called Dancing on the Stars, with their proposed premise, and it will be a smash hit, ABC will sue, ABC will lose, they can write a clever PR release in return, you can write a blog post about it and we’ll here this time next year. Talk about WINNING!

ginidietrich
3 years 10 months ago

¬†@KevinVandever¬†But do you love pistachios enough to marry them? Clearly they should have used #winning in the release. Or maybe that’s just how you LA people think.

TheJackB
3 years 10 months ago

¬†@ginidietrich¬†¬†@KevinVandever¬†LA people are among the finest in this great country of ours. I speak without any bias and solely based upon personal experience. ūüėČ

KevinVandever
KevinVandever
3 years 10 months ago

 @ginidietrich Maybe moon pies, but not pistachios. 
 
We invented the no glass glasses fram, ¬†and we wait for the walk signal even when there is no traffic for miles. I think we’ve shown we’re all about #winning in LA.

KevinVandever
KevinVandever
3 years 10 months ago

 @ginidietrich frame, not fram, but we probably invented that, too, whatever it is.

ginidietrich
3 years 10 months ago

¬†@KevinVandever¬†Except cars have to stop for pedestrians, even if they’re jaywalking, in LA. So I’m not sure you’re telling the truth.

KevinVandever
KevinVandever
3 years 10 months ago

 @ginidietrich I speak the truth! Always! I live in LA.

jonmikelbailey
3 years 10 months ago

In one way it reminds me of the passive aggressive responses I used to get from old girlfriends about certain actions of mine. However, the fact that they had the stones (pun intended) to do this is commendable and I now have a new respect for CBS!

ginidietrich
3 years 10 months ago

¬†@jonmikelbailey¬†And that begs the question…like what?!?

jonmikelbailey
3 years 10 months ago

 @ginidietrich Um, well, look a new show is on CBS!

jonmikelbailey
3 years 10 months ago

 @ginidietrich Squirrel! 

Rey_Carr
Rey_Carr
3 years 10 months ago

CBS continues to demonstrate the ultimate in stupidity and triviality in their legal suit against ABC and now their attempt at being funny press release. If they really wanted to be funny they should have issued a statement about what they plan to sue the other Networks for.

ginidietrich
3 years 10 months ago

 @Rey_Carr Ah darn. I thought it was hilarious.

C_Pappas
3 years 10 months ago

This is totally awesome. I would vote but Im not on Facebook :(

KenMueller
3 years 10 months ago

 @C_Pappas hmmm

ginidietrich
3 years 10 months ago

¬†@C_Pappas¬†Oh shoot! Do you have to be on FB to vote? That’s good to know. I’m testing the app so thanks for that input!

belllindsay
belllindsay
3 years 10 months ago

 @ginidietrich  @C_Pappas What vote??? 

C_Pappas
3 years 10 months ago

 @belllindsay  @ginidietrich You dont see the VoteIt app?

TaylorBeery
TaylorBeery
3 years 10 months ago

 @C_Pappas 

TaylorBeery
TaylorBeery
3 years 10 months ago

¬†@C_Pappas¬†No worries, you dont need to be on FB. ¬†Just add an email and you’re good to VoteIt!

C_Pappas
3 years 10 months ago

 @TaylorBeery Where does my email go? Errrr. I like to just vote like you can on LinkedIn polls.

TaylorBeery
TaylorBeery
3 years 10 months ago

 @C_Pappas Understood РVoteIt (full disclosure:  I work with the Company) is about an ongoing conversation.  Unlike polls/surveys, our participants share comments, attachments and new choices with each other and those who have left the app can be notified (based on their settings) of new info and can come back to review, comment, change their votes, etc.  Email is a part of that communication loop so we request it to identify the voters and keep them up to speed on the vote.  

HowieSPM
3 years 10 months ago

 @TaylorBeery  @C_Pappas do they sell my data to third and fourth parties like all the other Facebook apps?

TaylorBeery
TaylorBeery
3 years 10 months ago

Hey @HowieSPM No.  Think more of a surveymonkey model.  VoteIt will charge monthly subscription fees to enterprises for more advanced features and reports on votes they conduct.  privacy policy is here:  https://www.voteit.com/privacy @C_Pappas 

HowieSPM
3 years 10 months ago

I am working on Almost Super Nanny.

KenMueller
3 years 10 months ago

¬†@HowieSPM¬†define “working on”
 

belllindsay
belllindsay
3 years 10 months ago

 @KenMueller  @HowieSPM Under, Ken. Under. 

HowieSPM
3 years 10 months ago

¬†@belllindsay¬†¬†@KenMueller well I am conducting auditions with nannies at my place. If I find one that is Almost Super she will be cast. If I find one that is Super……you might not see me come out of my place for a week or three.

rjfrasca
rjfrasca
3 years 10 months ago

OMG Awesome. I love this. Go CBS.

ginidietrich
3 years 10 months ago

 @rjfrasca Right? Super funny!

SociallyGenius
3 years 10 months ago

I only watch CBS during football and Thursday nights at 9 for Person of Interest because, largely, I perceived them to be the “old person network.” But this is so money that it completely changed my opinion in 2 minutes. Now ABC needs to re-raise, and hire Charlie Sheen to star in 2¬Ĺ warlocks!

ginidietrich
3 years 10 months ago

¬†@SociallyGenius¬†I perceive them to be the old person network, too, but heathertweedy¬†says they’re #1!

RebeccaTodd
3 years 10 months ago

As you can tell by the graph, I have now voted. Represent.

ginidietrich
3 years 10 months ago

 @RebeccaTodd  I wrote that option especially for you.

Gini Dietrich
Gini Dietrich
3 years 10 months ago

Did you see his avatar? He’s a very funny boy.

Arment Dietrich, Inc.
Arment Dietrich, Inc.
3 years 10 months ago

Did he add one? I’ll have to go back and look! > LG

Gini Dietrich
Gini Dietrich
3 years 10 months ago

Oh he did. He did to Twitter too: http://twitter.com/dietch

Tyronetowiti
Tyronetowiti
3 years 10 months ago
Steve Birkett
3 years 10 months ago

All rather good. Hopefully ‘Dancing On The Stars’ will be filmed in assorted celebrity graveyards, in a literal recreation of what caterwauling wannabes have been metaphorically doing to the work of original musicians for the past decade. I’m off to write a press release…

Maranda
3 years 10 months ago
Let me be clear – I think this is hilarious. I like funny things. I also think it’s kind of childish. Ever try to tell a child to do something and they put their fingers in their ears and say “lalalalala” – that’s what this reminds me of. I don’t think I watch any CBS¬†programming (not in their demo, I guess)¬†¬†and while they are right that “glass houses shouldn’t throw stones”, it doesn’t paint the network in a positive light for me.¬† ¬† Besides – it’s “reality” TV. Most of these shows are all hybrids of another. (Totally unscripted, of… Read more »
EnergyMemphis
EnergyMemphis
3 years 10 months ago

@LizJostes @spinsucks We’ve all wanted to do this sometimes…

ginidietrich
ginidietrich
3 years 10 months ago

@NEMultimedia Totally funny, right??

NEMultimedia
NEMultimedia
3 years 10 months ago

@ginidietrich Re: CBS press release. Brilliantly creative! CBS made their point beautifully, w/o sounding like whiners. Love it! ūüėČ

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