Comments on: Cómo se dice… “Strategic Communications”?

By: chaotic_barb

chaotic_barb — Fri, 11 May 2012 02:14:34 +0000

I thought I had posted on this the other day from my phone but I see that it didn’t go through.

I am seeing more and more companies and brands looking for unique ways to bridge the language gap in certain blogging niches. It only makes sense. If you can’t speak the native language, you can’t expect to be invited to the conversation.

People like you are invaluable to industries trying to break into foreign niches. It’s a rare talent to be able to speak so many of the languages you do: geek, mom, blogger, social media, business, e-commerce, statistics, marketing, coding and on and on.

By: jgoodedesigns

jgoodedesigns — Fri, 11 May 2012 00:43:36 +0000

Fantastic post – I too find myself “translating” from one industry to the next, most the time arenas that don’t seem to relate at all. However, when it comes to PR, all things relate, or should. Knowing when to cut out or how to use the industry lingo is a hugely important facet of successful conversations. Well done @LucretiaPruitt ! (PS – I love listening to your non-brevity

By: yourwebchick

yourwebchick — Thu, 10 May 2012 21:42:03 +0000

@LucretiaPruitt Instead of arguing with them anymore..I finally just did a new page and showed them the analytics.. guess you have to speak THEIR language.. which is numbers!

By: MomInManagement

MomInManagement — Thu, 10 May 2012 21:35:49 +0000

Very true and applicable across many fields.

By: JennyFord

JennyFord — Thu, 10 May 2012 21:12:03 +0000

Great post Lu! You are the queen of information!

By: LucretiaPruitt

LucretiaPruitt — Wed, 09 May 2012 06:30:41 +0000

@yourwebchick – I think you hit a key point there too – they don’t seem to be communicating in the language of their *potential* customers. I’m with you that I’d be Googling “used copiers” long before it would occur to me to search for “copiers reconditioned units.”Someone, somewhere along the way must’ve convinced them that using a different term would make them sound more valuable… but if no one can find you to buy them? They don’t have any value.

By: LucretiaPruitt

LucretiaPruitt — Wed, 09 May 2012 06:25:37 +0000

@MarieHayesFolmar both my husband and I are tech geeks and yet, we’ve had our glaze-over moments with each other nonetheless. Mostly because he’s passionate about different aspects than I am. But I can only imagine how much faster it would happen if I really didn’t have any interest in it…

By: yourwebchick

yourwebchick — Tue, 08 May 2012 15:31:56 +0000

@LucretiaPruitt I try to convince my clients about the dangers of using jargon all the time in my line of work too. My copier company client insists they have a page called reconditioned units… to the rest of us that’s called a “used copier”

By: MarieHayesFolmar

MarieHayesFolmar — Tue, 08 May 2012 13:48:07 +0000

My husband needs a translator! Every time he talks about IT Security, my eyes glaze over! Thanks, Lucretia!

By: LucretiaPruitt

LucretiaPruitt — Tue, 08 May 2012 02:45:03 +0000

@LisaThorell Reading that? I’m a big time advocate. I’m actually in the middle of thinking through a piece on ‘build, buy, or partner?’ since it’s such an integral part of how you have to think of business at this point. The funny part is that so many people see ‘partner’ as some sort of concession. I thought that Ford & Firestone settled all of that for us a century ago! If left to my own meandering though? The touchstone concept comes a lot from having learned that trying to think like your ‘target market’ is not the same as actually as effective as talking to them and understanding how they actually see things.