Gini Dietrich

Content Marketing: How SEO Affects What You Write

By: Gini Dietrich | September 23, 2013 | 
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Content Marketing: How SEO Affects What You WriteBy Gini Dietrich

It’s no surprise Google continues to change its algorithms to prevent people from gaming the system.

Panda, Penguin, in-depth articles, death of news releases…the constant changes are confusing and hard to keep up with even if you’re not a content farm or practice black hat search engine optimization.

If you consistently produce relevant and interesting content, the good news is a tweak to the algorithm rarely affects you. That said, it’s good to stay on top of the changes and what they mean to content marketing.

To that end, we have a special treat for you this week! Block out 12-1 p.m. ET this Thursday, September 26.

Andy Crestodina will be here to discuss the place of SEO in content marketing and it’s free-of-charge for you.

Content Marketing and SEO

He discusses:

  • Google and how it works;
  • Researching keywords;
  • Using keywords in your content without violating the rules;
  • Links and how to build them from high authority sites; and
  • Guest blogging.

You’ll learn:

  • What the recent changes at Google mean to you, from a content marketing standpoint;
  • Three criteria to find the right keywords, how to use the Google keyword planner and Google trends in your research, and a shortcut for using the competitive column in the keyword planner;
  • Four parts to using keywords in content, including internal linking and how to find keywords you’ve already used on your own site;
  • How to figure out how trustworthy your site is, which sites are already linking to you, and how to increase your links; and
  • Why guest blogging works and how to use it in your communications strategy.

He also discusses how to use search, social, and email in your content marketing program, what to consider for on-page SEO, and the basic rules to always consider.

If you’ve ever attended a webinar or speaking engagement with Andy, you already know this is going to be good and valuable. If you haven’t now’s your chance!

The Webinar Details

The webinar registration is a two-step process. Please “buy” (it’ll ask you to purchase, but the amount is $0) the webinar by clicking here. Then you will receive an email that asks you to register with Meeting Burner.

If you don’t take that second step, you won’t receive the call-in information nor will you receive the recording post-webinar. So don’t forget that step!

If you can’t attend live, please still go through the process to get yourself registered. That’s how we’ll know to send you a recording of it on Friday morning.

For those who can attend live, we will “see” you this Thursday at noon ET.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • John_Trader1

    Thanks for arranging this Gini, look forward to learning from Andy’s wisdom!

    • John_Trader1 All I did was watch his video and write the blog post. Lindsay did all the work.

  • Registered!

    • jasonkonopinski Oh goodie.

      • ginidietrich I smell the distinctive aroma of sarcasm.

        • jasonkonopinski I don’t know why you would think that.

        • ginidietrich <whistles innocently>

        • jasonkonopinski ginidietrich I thought Jason was banned from future webinars after his now infamous Red Square incident when he piddled on Putin’s Crocs during the Facebook for Everyone seminar.

  • I should be there, but that said, I love this line: “If you consistently produce relevant and interesting content, the good news is a tweak to the algorithm rarely affects you.”

    • ClayMorgan I can sound smart when I try really hard.

  • VERY excited for this!

  • Looking forward to this one!! Thanks for making this happen. 🙂

    • TaraGeissinger I guess we should give Lindsay credit for it. I guess.

      • ginidietrich TaraGeissinger FINALLY!!!!

    • I could NOT figure out how to login and participate. I hope I will get a recording though!! Sorry!

  • Woohoo! I’m SO there. Spreading the word now …

  • Can’t wait! Trying to register but I can’t remember by login credentials. The system recognizes my email so I can’t create a new account either. Help please!

    • EdenSpodek I’m in meetings for another hour so give me a bit and I’ll get in there and reset it for you.

      • ginidietrich Sure, Gini, no rush. Thanks very much. And that other issue is good too – my client agrees with my POV. Whew! Now I don’t have to fight against destructive spam. 😉

        • EdenSpodek We lost a client this year because we didn’t agree with the SEO firm and the client was more comfortable with the old way of doing things because it was familiar. A few things Andy says in here makes me chuckle because of that…like companies that put their name first in the title tag and companies that pay for links. Yeah…that was how this firm was doing stuff.

  • susancellura

    Oh goodie!! I cannot wait for this one!! Thank you for making this happen!

    • susancellura I love it when I get credit for making something happen and all I did was write a blog post. 🙂

  • Sue MacGregor

    I’ll be there – thanks!

  • Thanks, Gini! Looking forward to more learning!

    • Word Ninja There are some good nuggets in this one. A few things I did immediately while watching!

      • ginidietrich Those are the best kind of webinars and posts.

  • I was at Andy’s site. So a cartoon character from the Jetson’s is giving a webinar. You truly are breaking new ground Gini! 
    Oh and that gawd awful hotdog! Who would put such a monstrosity on their site? Who would eat such a thing? Plus it isn’t even a real hotdog like Sabrett’s or Nathans.
    Now you can say something about 3-0 to get me back and how you can’t spell Elite without Eli. Fair is Fare.

    • BTW Vienna is champs on Facebook Fans on average take an action once every 49 days with is unheard of. The average is less than 1x per year.  But I can tell why American’s have such high medical care costs and why we rank 43rd in the world for life expectancy. Just look at the photos on that site.

      • Howie Goldfarb You make my head hurt

        • ginidietrich nah I just challenge your computational abilities!

        • Howie Goldfarb And make my head hurt.

      • crestodina

        Howie Goldfarb How can you tell how often those fans take action? Is that a report somewhere in Facebook? I’d like to check that out. I’ll teach you SEO if you teach me FB…

        • crestodinaI might be traveling Thurs but looking forward to your webinar. My math is really a spotlight in time but I view Facebook I think differently than most in my industry. I run a few pages for clients and from observing I champion what you do vs social which really is more a customer service and engaging with usually your most passionate customers.
          http://bluestarstrategic.com/2013/02/18/thoughts-on-facebook-brand-page-fan-participation/
          I would love go in depth off here. 
          I like to pull in information beyond what is seen on the networks as well as extrapolate from my experiences. For example a recent article showed 254 mil actions revolving around the last Superbowl on Facebook. That could be 254 million users making 1action. Or it could be 25 mil users making 10 actions. And the fact that I could like your comment and then comment means 2 actions (but they really are just one because both my comment and Like show in my stream). It doesn’t break out unique participants. Was it a high number of passive actors or a small number of hyperactive actors?

          You are so lucky you deal with real data and numbers vs the wishy washy social media stuff.

        • BTW you do amazing work. I rarely say that. Ask ginidietrich I am pretty hardcore. I might of made fun of the Chicago Hotdog but your website work is very lush and solid with content.

        • crestodina

          Howie Goldfarb crestodina I love that you’re that into data, Howie. It’s too rare these days. I think the real prize goes to the marketers that are left-brain/right-brand combo. The analytical creatives. Happy to geek out over social stats anytime!
           PS: Thanks for the kind words about the Orbit site. We work really really hard to put our best out there, both in terms of design and content…

        • crestodina Howie Goldfarb Both of you make my head hurt. cc ginidietrich

  • I watched your last webinar with Andy and highly recommend as he is a great teacher, easy to follow and thorough in explanations. I am in the air that day but will sign up with hopes of catching later.

  • Looking forward to hear Andy. Thank you Gini for making it happen.

  • Arment Dietrich, Inc.

    Woot!! ^yp

  • SpinSucks

    MediaLabRat Hope you can join us Robert!

  • SpinSucks

    corinamanea Hope you can join us Corina!

    • corinamanea

      SpinSucks I wouldn’t miss it:) See you on Thursday!

  • Victory!!! I wasn’t fire walled today from signing up!! BOOM! It’s a sign! Of what? I do not know, but I don’t care!!! I’m finally beating down the firewall! It can’t contain #petropower!!! Muahahahahah!
    And in other news……this looks great like a fantastic webinar and now  (that I beat the firewall,) I’m going to be an SEO boss! Wooohoooo!!!! 
    Hey did I mention I beat the firewall????

    • LauraPetrolino Did you beat the firewall?

      • ginidietrich LauraPetrolino OMG! Gini!! Let us now just add ‘psychic’ to your many abilities! I DID beat the firewall! Crazy that you guessed that! I’m so excited!

  • This is a really smart topic to focus on. I’m kind of jealous that I didn’t think of it. 🙂

  • Signed up! A few of my favorite things 🙂

  • I’m looking forward to this. Thanks @SpinSucks team. Thanks crestodina.

  • Dayngr

    belllindsay and good morning!

  • BillSmith3

    Thanks for putting this on!

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