Gini Dietrich

Doucheblogs and Spin Doctors

By: Gini Dietrich | May 9, 2011 | 
154

This year, at BlogWorld and New Media Expo, Danny Brown and I are speaking!

Yes, together and yes, it’s going to be legen (wait for it) dary!

Initially our blog topic was “Doucheblogs and Spin Doctors,” but some corporate suit was offended by that title so they asked us to change it. I guess he didn’t want to fly across the country to listen to all of the reasons PR pros suck.

Never mind it suits our personalities and it would have, hands down, gotten butts in seats, but we get that so we changed it. I really hope he comes to our session now!

Now it’s “Common Sense and Collaboration: The Last Stumbling Block for PR and Bloggers” (boooooring), but the content remains the same.

It’s no surprise, if you’ve been a reader of Spin Sucks for a while, that I think the way (some) PR pros treat bloggers is ridiculous. And it’s time to educate bloggers on how to work with PR pros in order to achieve some of your blogging goals.

Danny feels the same way because he spends time on his blog talking about ways PR pros and bloggers can work together.

He and I sit on both sides of the fence. We both are communication experts and we both blog. We know what it’s like to do blogger outreach and we know what it’s like to be pitched (it’s really, really bad in most cases).

We’ve been collecting the good, the bad, and the ugly we’ve received for the past couple of months so we can show examples of what works really well and what, well, sucks. And we’re prepared to discuss why most bloggers won’t be paid by PR pros, what you have to disclose (hint, everything), and what you can expect when you’re covering a product or service.

But don’t think we’re going to sit up there for an hour and agree with one another. We’re not. We actually discussed who would make a better bad cop (me) to keep the audience entertained. And we’ve thrown in a few fun things to get everyone involved. But that’s a surprise so you’re going to have to come to our session if you want to know what it is.

The good news is that if you’re not already registered, I get to offer you a 20 percent discount. You can attend live and in person (and if you do, you’d better let me know so we can meet!) or you can attend virtually. The discount works however you like.

So head over to their site, check out the different passess, choose one, and use code SS20 when you check out. That will get you your 20 percent discount. Then go to the schedule and go ahead and reserve your spot for our session.

Regardless if you prefer common sense and collaboration or doucheblogs and spin doctors, we hope to see you there!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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154 Comments on "Doucheblogs and Spin Doctors"

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johnfalchetto
5 years 1 month ago

What censorship at BlogWorld, in the land of the Free, in 2011? Waz going on?

ginidietrich
ginidietrich
5 years 1 month ago

@johnfalchetto Yeah, they asked us to change it. Really because someone posted on their FB wall that he was insulted by the title.

AskAaronLee
AskAaronLee
5 years 1 month ago

OMG……… i have never saw the “how i met your mother” in YOU! Clash of the titans if what I would call it! love to go there though! can’t 🙁

ginidietrich
ginidietrich
5 years 1 month ago

@AskAaronLee LOL!! I love that you got that! WOOOO HOOO!! I would love it if you could make it, but it halfway around the world. So we’ll forgive you this once.

johnfalchetto
5 years 1 month ago

@ginidietrich One person? Really? So if I go and post saying I want the old title back and this one offends me, will they bring it back?

ginidietrich
ginidietrich
5 years 1 month ago

@johnfalchetto LOL! I doubt it, but it sure would be funny if you tried. I get where they’re coming from – most of their attendees are corporate people – but we thought it was just ballsy enough to get people’s attention, but not enough that it was offensive. To anyone but one, I guess.

JayDolan
JayDolan
5 years 1 month ago

Someone made a more offensive title than I could? Congratulations!

AskAaronLee
AskAaronLee
5 years 1 month ago

@JayDolan You’re losing it brotha! 😛

AskAaronLee
AskAaronLee
5 years 1 month ago

@ginidietrich I’ll be there next year! then we will have the battle of the titans 🙂

JayDolan
JayDolan
5 years 1 month ago

@AskAaronLee Clearly. April through early May was the busiest I’ve ever been. Thank goodness that madness is over so I can put together something more offensive for BlogWorld LA. “Blogging is for chumps and Self-absorbed Assholes” seems like a good start.

Sean McGinnis
5 years 1 month ago

Gee Gini, I noticed that your picture isn’t featured on the speaker roster…..

You must be less important in social media circles than I thought you were.

See ya later. I’m off to comment on @Dannybrown’s blog now.

ginidietrich
ginidietrich
5 years 1 month ago

@Sean McGinnis Don’t even get me started on that. I’m walking the line between asking them for the 16th thousand time if they’ll put it on there to seeming like a prima donna.

ginidietrich
ginidietrich
5 years 1 month ago

@JayDolan @AskAaronLee Good luck with that! We just ruined it for everyone.

Sean McGinnis
5 years 1 month ago

@ginidietrich Oh. By the way…. HAPPY MONDAY! ;0 Live getting a rise out of you to start the week….. LOL!

ginidietrich
ginidietrich
5 years 1 month ago

@Sean McGinnis It’s like you knew EXACTLY which scab to pick!

yourgreatlifetv
yourgreatlifetv
5 years 1 month ago
Gini, I can’t wait to see you live and I’m sorry they made you change that AMAZING title you had. I think what you mention is true, a lot of PR pros are not terribly excited about bloggers but I think that the elements of freshness, humanness, and true purpose that come from the blogosphere may to blame 🙂 So no worries there. It must feel extremely refreshing to be able to have real integrity while doing PR Gini and the fact that not that many PR pros can embody that, I’m sure pisses them off when they read your… Read more »
Lori
5 years 1 month ago

Gini,

Congratulations on speaking at this event. I see as your biggest challenge being on stage with Danny’s cool accent – good luck with that!

The Good Cop Bad Cop interactive routine sounds like it will be effective and entertaining. Any chance you’ll be capturing it on video to post later for those like me who can’t make it?

Good luck! Yay!

Lori

ginidietrich
ginidietrich
5 years 1 month ago

@yourgreatlifetv I hope it doesn’t piss them off, but make them want to work hard on changing the status quo. Because the status quo sucks. I cannot wait to meet you in person!!

ginidietrich
ginidietrich
5 years 1 month ago

@Lori Ah…no big deal. I’ve spoken with him before and he speaks and I make fun of him. It works out quite well. Plus I’m better looking and that goes much further than a wicked cool accent.

I’m not sure how they’ll do the recordings. I’m going to guess (though I don’t know this) that we won’t be allowed to record it because they’ll want people to attend, at the very least, virtually. But I’ll find out!

Lori
5 years 1 month ago

@ginidietrich How can you attend virtually?

NancyD68
5 years 1 month ago

I live near NYC, so now I just need to convince my bosses to send me there! I may even hold up a sign saying something witty like “At least you know I won’t be spending your money on drugs”

I may have to work on that…..

Anyhow, I will get there come hell or high water! I LOVED that first title too! I want the first title back! I demand a recount! Why are we so thin skinned? Jeez, everything offends SOMEONE!

If you are not offending someone, no one is noticing you.

Sean McGinnis
5 years 1 month ago

@ginidietrich Wait….there are others? Oh yeah, right…. You’re still living in CMS hell. I forgot.

Mywritingworld
Mywritingworld
5 years 1 month ago

I read Shonali’s tweet and came here for adding my best wishes to your speaking at the New Media Expo. Good luck, you both are outstanding and I want both of you to win. But since only one can win, ….I have to wait for the rest.

Make the best for yourself.

rdempsey
5 years 1 month ago
Sad I’m going to miss this, and can’t wait to get back the states and attend all of these awesome events. Also may I suggest bringing a Nerf bat you can wack Danny with – that would greatly add to the “bad cop” part, but it’s just an idea 🙂 And Gini, if you and Danny teach all the marketing, PR, and blogging folks to get along, you’re going to help them be even better at what they do. Do we really want that? I’d be fine with people continuing to dislike each other so that those of us who… Read more »
DannyBrown
5 years 1 month ago

Ha, you beat me to it with the post 🙂 (Though I may still write one on authenticity and frustrations…) 😉

jackielamp
jackielamp
5 years 1 month ago

@ginidietrich @Sean McGinnis Watch out Gini, your Klout score might drop now! Haha 😉

Maybe the lack of a picture makes you more mysterious!

KDillabough
KDillabough
5 years 1 month ago

Couldn’t help giggling at the forced homogenization of the title. I guess we just realize that in this case, “a rose by any other name…”

Marcus_Sheridan
5 years 1 month ago

Personally, I’m a little bummed about the D-bag that wouldn’t allow ‘D-bag’ in the class title, but oh well Gini 😉 Can’t wait to see you and @DannyBrown in action, doing what you do best– yap. 🙂 It’s going to be great.

Marcus

Marcus_Sheridan
5 years 1 month ago

@rdempsey I second the nerf-bat idea. That would be the highlight of the show!

Marcus_Sheridan
5 years 1 month ago

@NancyD68 You should get out there Nancy, there will be a bunch of us hanging out and having a great time.. 🙂

Marcus_Sheridan
5 years 1 month ago

@Sean McGinnis Sean, you do have a magical way of getting Gini going, don’t you?! 😉

PattiRoseKnight
PattiRoseKnight
5 years 1 month ago

I wish I could go and see Gini and Danny LIVE. BTW I LOVE the Douchblogs and Spin Doctors title – some people just ruin the fun 🙂

EugeneFarber
EugeneFarber
5 years 1 month ago

The original title totally got me to click. I kind of dozed off half way through the new title :)Unfortunately I can’t make it to NYC for those dates but I didn’t realize that there was a virtual ticket available. I might have to use that 20% off on one of those.

DannyBrown
5 years 1 month ago

@PattiRoseKnight Couldn’t agree with you more, Patti – I have a post coming tomorrow with my take on the whole thing. 🙂

DannyBrown
5 years 1 month ago

@EugeneFarber EXACTLY, Eugene! It’s how @ginidietrich and I speak on our blogs, and weren’t our blogs one of the biggest reasons for the invites in the first place?

DannyBrown
5 years 1 month ago

@Marcus_Sheridan Sucks balls, if you want my opinion. Hey ho…

DannyBrown
5 years 1 month ago

@NancyD68 THANK YOU, Nancy! Is this a conference for bloggers and folks to understand blogging, or a corporate affair?

DannyBrown
5 years 1 month ago

@ginidietrich @johnfalchetto Perhaps it should be called Coporate World Expo then..?

Sean McGinnis
5 years 1 month ago

@Marcus_Sheridan Its a gift…. 😉

CristerDelaCruz
CristerDelaCruz
5 years 1 month ago

Such a great title (the original one) and It certainly got my attention and wish I could be there to see you both do the presentation. Looking forward to @DannyBrown ‘s blog tomorrow!

ElissaFreeman
ElissaFreeman
5 years 1 month ago

Love the dynamic duo approach to this – those suits don’t stand a chance! Hmmm…wondering if the organizers will have a special ‘7 second’ button just for you guyz…

Seriously, much of the corporate world has no idea how to deal with bloggers. Not to mention that an outreach can also elicit a negative review. Plus, I hear alot of ‘mom blogger’ complaining re how they are treated by us PR types. Yet their expectations also seem out of whack…

Who knows – this talk could become a manifesto of sorts….

ParkRidgeDDS
ParkRidgeDDS
5 years 1 month ago
….it will indeed be…..legen (waiting for it ) dary (big grin). You and @DannyBrown are going to be awesome together. It’s too bad that certain people couldn’t see beyond their noses in regards to the original title but I am sure your topic is compelling enough to draw a huge crowd. Someday, I want to attend one of these events. I’ll leave my overalls and cowboy boots home and wear matching clothes and heels (you’ll have to hold my arm so I don’t kill myself) and see what it’s like to live the good life 😉
DannyBrown
5 years 1 month ago

@ParkRidgeDDS You can wear the cowboy hat and boots anytime! To heck with all these dress up rules and regulations – be yourself, that’s why we like you! 🙂

DannyBrown
5 years 1 month ago

@CristerDelaCruz Thanks, miss – maybe you can heckle us from the live feed? 😉

DannyBrown
5 years 1 month ago

@ElissaFreeman Thanks, Elissa – I think folks are going to be slightly surprised by Gini’s angry crusader side, hehe 😉

skooloflife
skooloflife
5 years 1 month ago

Considering we just partnered up with a PR agency as our sponsor and strategic partner for BlogcastFM, I’m definitely going to be attending your session. I’m looking forward to hearing what you both have to say about the subject and getting some in-depth insights into the PR part of things.

NancyD68
5 years 1 month ago

@DannyBrown The suits are taking over Danny! Please help us before we drown in a sea of political correctness!

blogworld
blogworld
5 years 1 month ago

@ginidietrich @Lori We are recording whatever you guys put on the screen and the audio. Anyone can record anything at BlogWorld. There are tons of videos of past sessions on YouTube and other video sharing sites that past attendees have recorded. We record the virtual ticket sessions ourselves so folks who want to listen / watch the entire program can in a consistent format without having to look all over the web for them.

ExpatDoctorMom
ExpatDoctorMom
5 years 1 month ago

Gini

So sad i will likely miss it. It almost worked out that I could attend and meet you both… just almost.

boo hiss on the corporate suits not liking the title. I think it would have attracted more bloggers but if they see your name and Danny Brown’s name on the talk then this will suffice!

Can’t add much to the PR world only worked in the world briefly reviewing medical campaigns for accuracy and input. I must say it was the funnest (is that a word?) job I have had!

Good luck at the expo to you and Danny both!

bdorman264
bdorman264
5 years 1 month ago

Zzzzzzz……yes, I liked the other title better. You didn’t have any leverage on this?

I can only imagine the two of you together as you are both very quick to speak your mind; it should be a lively discussion.

Up close and personal; so if we are there you’ve extended an invitation to meet you personally, but we’ll have to get thru Danny’s body guards if we want to shake his hand? I’ve seen his crew; I think I can take ’em. They will be easy to spot, they will all be speaking w/ that cutesy Scottish accent and eating haggis.

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