Gini Dietrich

Doucheblogs and Spin Doctors

By: Gini Dietrich | May 9, 2011 | 

This year, at BlogWorld and New Media Expo, Danny Brown and I are speaking!

Yes, together and yes, it’s going to be legen (wait for it) dary!

Initially our blog topic was “Doucheblogs and Spin Doctors,” but some corporate suit was offended by that title so they asked us to change it. I guess he didn’t want to fly across the country to listen to all of the reasons PR pros suck.

Never mind it suits our personalities and it would have, hands down, gotten butts in seats, but we get that so we changed it. I really hope he comes to our session now!

Now it’s “Common Sense and Collaboration: The Last Stumbling Block for PR and Bloggers” (boooooring), but the content remains the same.

It’s no surprise, if you’ve been a reader of Spin Sucks for a while, that I think the way (some) PR pros treat bloggers is ridiculous. And it’s time to educate bloggers on how to work with PR pros in order to achieve some of your blogging goals.

Danny feels the same way because he spends time on his blog talking about ways PR pros and bloggers can work together.

He and I sit on both sides of the fence. We both are communication experts and we both blog. We know what it’s like to do blogger outreach and we know what it’s like to be pitched (it’s really, really bad in most cases).

We’ve been collecting the good, the bad, and the ugly we’ve received for the past couple of months so we can show examples of what works really well and what, well, sucks. And we’re prepared to discuss why most bloggers won’t be paid by PR pros, what you have to disclose (hint, everything), and what you can expect when you’re covering a product or service.

But don’t think we’re going to sit up there for an hour and agree with one another. We’re not. We actually discussed who would make a better bad cop (me) to keep the audience entertained. And we’ve thrown in a few fun things to get everyone involved. But that’s a surprise so you’re going to have to come to our session if you want to know what it is.

The good news is that if you’re not already registered, I get to offer you a 20 percent discount. You can attend live and in person (and if you do, you’d better let me know so we can meet!) or you can attend virtually. The discount works however you like.

So head over to their site, check out the different passess, choose one, and use code SS20 when you check out. That will get you your 20 percent discount. Then go to the schedule and go ahead and reserve your spot for our session.

Regardless if you prefer common sense and collaboration or doucheblogs and spin doctors, we hope to see you there!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • What censorship at BlogWorld, in the land of the Free, in 2011? Waz going on?

  • ginidietrich

    @johnfalchetto Yeah, they asked us to change it. Really because someone posted on their FB wall that he was insulted by the title.

  • AskAaronLee

    OMG……… i have never saw the “how i met your mother” in YOU! Clash of the titans if what I would call it! love to go there though! can’t 🙁

  • ginidietrich

    @AskAaronLee LOL!! I love that you got that! WOOOO HOOO!! I would love it if you could make it, but it halfway around the world. So we’ll forgive you this once.

  • @ginidietrich One person? Really? So if I go and post saying I want the old title back and this one offends me, will they bring it back?

  • ginidietrich

    @johnfalchetto LOL! I doubt it, but it sure would be funny if you tried. I get where they’re coming from – most of their attendees are corporate people – but we thought it was just ballsy enough to get people’s attention, but not enough that it was offensive. To anyone but one, I guess.

  • JayDolan

    Someone made a more offensive title than I could? Congratulations!

  • AskAaronLee

    @JayDolan You’re losing it brotha! 😛

  • AskAaronLee

    @ginidietrich I’ll be there next year! then we will have the battle of the titans 🙂

  • JayDolan

    @AskAaronLee Clearly. April through early May was the busiest I’ve ever been. Thank goodness that madness is over so I can put together something more offensive for BlogWorld LA. “Blogging is for chumps and Self-absorbed Assholes” seems like a good start.

  • Gee Gini, I noticed that your picture isn’t featured on the speaker roster…..

    You must be less important in social media circles than I thought you were.

    See ya later. I’m off to comment on @Dannybrown’s blog now.

  • ginidietrich

    @Sean McGinnis Don’t even get me started on that. I’m walking the line between asking them for the 16th thousand time if they’ll put it on there to seeming like a prima donna.

  • ginidietrich

    @JayDolan @AskAaronLee Good luck with that! We just ruined it for everyone.

  • @ginidietrich Oh. By the way…. HAPPY MONDAY! ;0 Live getting a rise out of you to start the week….. LOL!

  • ginidietrich

    @Sean McGinnis It’s like you knew EXACTLY which scab to pick!

  • yourgreatlifetv


    I can’t wait to see you live and I’m sorry they made you change that AMAZING title you had. I think what you mention is true, a lot of PR pros are not terribly excited about bloggers but I think that the elements of freshness, humanness, and true purpose that come from the blogosphere may to blame 🙂 So no worries there. It must feel extremely refreshing to be able to have real integrity while doing PR Gini and the fact that not that many PR pros can embody that, I’m sure pisses them off when they read your stuff. In any case just wanted to drop by and support you in your talk and your amazing blog. -Bernardo

  • Gini,

    Congratulations on speaking at this event. I see as your biggest challenge being on stage with Danny’s cool accent – good luck with that!

    The Good Cop Bad Cop interactive routine sounds like it will be effective and entertaining. Any chance you’ll be capturing it on video to post later for those like me who can’t make it?

    Good luck! Yay!


  • ginidietrich

    @yourgreatlifetv I hope it doesn’t piss them off, but make them want to work hard on changing the status quo. Because the status quo sucks. I cannot wait to meet you in person!!

  • ginidietrich

    @Lori Ah…no big deal. I’ve spoken with him before and he speaks and I make fun of him. It works out quite well. Plus I’m better looking and that goes much further than a wicked cool accent.

    I’m not sure how they’ll do the recordings. I’m going to guess (though I don’t know this) that we won’t be allowed to record it because they’ll want people to attend, at the very least, virtually. But I’ll find out!

  • @ginidietrich How can you attend virtually?

  • I live near NYC, so now I just need to convince my bosses to send me there! I may even hold up a sign saying something witty like “At least you know I won’t be spending your money on drugs”

    I may have to work on that…..

    Anyhow, I will get there come hell or high water! I LOVED that first title too! I want the first title back! I demand a recount! Why are we so thin skinned? Jeez, everything offends SOMEONE!

    If you are not offending someone, no one is noticing you.

  • @ginidietrich Wait….there are others? Oh yeah, right…. You’re still living in CMS hell. I forgot.

  • Mywritingworld

    I read Shonali’s tweet and came here for adding my best wishes to your speaking at the New Media Expo. Good luck, you both are outstanding and I want both of you to win. But since only one can win, ….I have to wait for the rest.

    Make the best for yourself.

  • Sad I’m going to miss this, and can’t wait to get back the states and attend all of these awesome events. Also may I suggest bringing a Nerf bat you can wack Danny with – that would greatly add to the “bad cop” part, but it’s just an idea 🙂

    And Gini, if you and Danny teach all the marketing, PR, and blogging folks to get along, you’re going to help them be even better at what they do. Do we really want that? I’d be fine with people continuing to dislike each other so that those of us who use fully integrated strategies, choosing which methods to use based on how well it will achieve the desired goal, can continue to win and leave everyone else in the pre-revolution days.

  • Ha, you beat me to it with the post 🙂 (Though I may still write one on authenticity and frustrations…) 😉

  • jackielamp

    @ginidietrich @Sean McGinnis Watch out Gini, your Klout score might drop now! Haha 😉

    Maybe the lack of a picture makes you more mysterious!

  • KDillabough

    Couldn’t help giggling at the forced homogenization of the title. I guess we just realize that in this case, “a rose by any other name…”

  • Personally, I’m a little bummed about the D-bag that wouldn’t allow ‘D-bag’ in the class title, but oh well Gini 😉 Can’t wait to see you and @DannyBrown in action, doing what you do best– yap. 🙂 It’s going to be great.


  • @rdempsey I second the nerf-bat idea. That would be the highlight of the show!

  • @NancyD68 You should get out there Nancy, there will be a bunch of us hanging out and having a great time.. 🙂

  • @Sean McGinnis Sean, you do have a magical way of getting Gini going, don’t you?! 😉

  • PattiRoseKnight

    I wish I could go and see Gini and Danny LIVE. BTW I LOVE the Douchblogs and Spin Doctors title – some people just ruin the fun 🙂

  • EugeneFarber

    The original title totally got me to click. I kind of dozed off half way through the new title :)Unfortunately I can’t make it to NYC for those dates but I didn’t realize that there was a virtual ticket available. I might have to use that 20% off on one of those.

  • @PattiRoseKnight Couldn’t agree with you more, Patti – I have a post coming tomorrow with my take on the whole thing. 🙂

  • @EugeneFarber EXACTLY, Eugene! It’s how @ginidietrich and I speak on our blogs, and weren’t our blogs one of the biggest reasons for the invites in the first place?

  • @Marcus_Sheridan Sucks balls, if you want my opinion. Hey ho…

  • @NancyD68 THANK YOU, Nancy! Is this a conference for bloggers and folks to understand blogging, or a corporate affair?

  • @ginidietrich @johnfalchetto Perhaps it should be called Coporate World Expo then..?

  • @Marcus_Sheridan Its a gift…. 😉

  • CristerDelaCruz

    Such a great title (the original one) and It certainly got my attention and wish I could be there to see you both do the presentation. Looking forward to @DannyBrown ‘s blog tomorrow!

  • ElissaFreeman

    Love the dynamic duo approach to this – those suits don’t stand a chance! Hmmm…wondering if the organizers will have a special ‘7 second’ button just for you guyz…

    Seriously, much of the corporate world has no idea how to deal with bloggers. Not to mention that an outreach can also elicit a negative review. Plus, I hear alot of ‘mom blogger’ complaining re how they are treated by us PR types. Yet their expectations also seem out of whack…

    Who knows – this talk could become a manifesto of sorts….

  • ParkRidgeDDS

    ….it will indeed be…..legen (waiting for it ) dary (big grin). You and @DannyBrown are going to be awesome together. It’s too bad that certain people couldn’t see beyond their noses in regards to the original title but I am sure your topic is compelling enough to draw a huge crowd. Someday, I want to attend one of these events. I’ll leave my overalls and cowboy boots home and wear matching clothes and heels (you’ll have to hold my arm so I don’t kill myself) and see what it’s like to live the good life 😉

  • @ParkRidgeDDS You can wear the cowboy hat and boots anytime! To heck with all these dress up rules and regulations – be yourself, that’s why we like you! 🙂

  • @CristerDelaCruz Thanks, miss – maybe you can heckle us from the live feed? 😉

  • @ElissaFreeman Thanks, Elissa – I think folks are going to be slightly surprised by Gini’s angry crusader side, hehe 😉

  • skooloflife

    Considering we just partnered up with a PR agency as our sponsor and strategic partner for BlogcastFM, I’m definitely going to be attending your session. I’m looking forward to hearing what you both have to say about the subject and getting some in-depth insights into the PR part of things.

  • @DannyBrown The suits are taking over Danny! Please help us before we drown in a sea of political correctness!

  • blogworld

    @ginidietrich @Lori We are recording whatever you guys put on the screen and the audio. Anyone can record anything at BlogWorld. There are tons of videos of past sessions on YouTube and other video sharing sites that past attendees have recorded. We record the virtual ticket sessions ourselves so folks who want to listen / watch the entire program can in a consistent format without having to look all over the web for them.

  • ExpatDoctorMom


    So sad i will likely miss it. It almost worked out that I could attend and meet you both… just almost.

    boo hiss on the corporate suits not liking the title. I think it would have attracted more bloggers but if they see your name and Danny Brown’s name on the talk then this will suffice!

    Can’t add much to the PR world only worked in the world briefly reviewing medical campaigns for accuracy and input. I must say it was the funnest (is that a word?) job I have had!

    Good luck at the expo to you and Danny both!

  • bdorman264

    Zzzzzzz……yes, I liked the other title better. You didn’t have any leverage on this?

    I can only imagine the two of you together as you are both very quick to speak your mind; it should be a lively discussion.

    Up close and personal; so if we are there you’ve extended an invitation to meet you personally, but we’ll have to get thru Danny’s body guards if we want to shake his hand? I’ve seen his crew; I think I can take ’em. They will be easy to spot, they will all be speaking w/ that cutesy Scottish accent and eating haggis.

  • bdorman264

    @Lori She got the whole Dr Bones thing working; that will trump the accent any time………….

  • blogworld

    @ginidietrich @johnfalchetto For the record, I am the one who asked Danny to change the title. The person who mentioned it on Facebook is not a suit and has been a blogger / podcaster from way back.

    I also apologized to Danny for not speaking to him about it first before replying on facebook. That was stupid of me. Now as to the why, it wasn’t the person’s comment and I personally don’t have an issue with colorful language. Ask anyone who knows me. Brett who left the comment wasn’t the only one to mention your session. At the same time I was having several private conversations with old school podcasters and nearly every one of them mentioned your original title as exactly the reason why they thought BlogWorld was a bunch of cool kids and social media douchebags.

    The reason I asked you guys to change the title is that people who don’t know you could (and in several cases did) get the wrong impression. Not that you are uncouth crazy bloggers, but that you think you are cool kids with all the answers and anyone who doesn’t do it your way is a suit, not hip, doing it wrong, blah blah blah.

    We love you guys, we think this session is fantastic. Every blogger and suit should be in the room to hear it. The truth is half the problem between bloggers and PR flacks rests with bloggers. (Don’t get me started).

    For every PR flack out there, there is a counter “cool kid” who is out there scamming people and giving bad advice. That is not you guys. That is not what BlogWorld is about and we wanted your title to reflect that and our event appropriately.

    I am guessing we still disagree on this one but I felt it was appropriate to clarify why we asked Gini and Danny to change the title of their session.

  • EugeneFarber

    @DannyBrown @ginidietrich It’s kind of a common place thing that happens when you get a lot of people from different walks of life together in one place. The organizers try to make EVERYONE happy.

    But if I understand correctly you can go to different talks and skip others. So why take away the individualism that makes these talks what they really are? Very bureaucratized approach it seems. But I’m sure the content will still be AWESOME.

  • bdorman264

    @blogworld @ginidietrich @johnfalchetto This was real; I did not write this and it’s not a joke on @Marcus_Sheridan

  • ginidietrich

    @blogworld AWESOME! Thanks for the info – I’ll be sure to let others know.

  • ginidietrich

    @bdorman264 @Lori We were at a dinner on Saturday night and THREE people told me I look like Bones.

  • ginidietrich

    @jackielamp I like that! More mysterious!

  • ginidietrich

    @NancyD68 Are you really thinking about going?! YES!!!

  • ginidietrich

    @Mywritingworld Oh I’ll win! 🙂

  • ginidietrich

    @Marcus_Sheridan @rdempsey You send me the bat, I’ll use it and send you the video of it.

  • ginidietrich

    @DannyBrown You still have to write one and use your discount code!

  • ginidietrich

    @KDillabough We thought it was pretty funny, too!

  • ginidietrich

    @Marcus_Sheridan @DannyBrown I’m a little concerned about you, John, Troy and others sitting in the front row heckling us.

  • ginidietrich

    @PattiRoseKnight You’ll get the first-hand recap!

  • @DannyBrown @ginidietrich Didn’t realize Bloggers were so corporate…gosh what’s next a dress code?

  • ginidietrich

    @EugeneFarber @DannyBrown Common sense and collaboration. You mean you wouldn’t have clicked through for that?! It’s OK – we’ll make up for it in content.

  • ginidietrich

    @DannyBrown @CristerDelaCruz Yeah Crister! We’ll have to figure out a way to get the Arment Dietrich team to “attend.”

  • ginidietrich

    @ElissaFreeman That’s kind of what we’re thinking – how it all really works, especially because we know you can’t say to a client, “Well, this mom blogger deserves to be paid.” Um. No.

  • ginidietrich

    @DannyBrown @ParkRidgeDDS Oh no, Danny! We want Claudia in heels so she has to hold my arm as if I am her safety net. I love that idea!!

    And thanks, Claud, for getting the HIMYM nod. 🙂

  • ginidietrich

    @skooloflife Who did you partner with?! And I’m pretty sure you’re going to kick our butts…we haven’t started our presentation yet and you’re already rehearsing.

  • ginidietrich

    @ExpatDoctorMom Ah man! That would have been AWESOME if you’d have been able to make it.

  • ginidietrich

    @bdorman264 You should see troyclaus . You’re going to have to get through him to get to me. I’d be willing to bet you’re up to the challenge!

  • @bdorman264 I leave the whole bodyguard thing to Gini – me, I just walk about in flip flops and buy everyone ice cream 🙂

  • @EugeneFarber @ginidietrich Yep – it’s just like TV. Don’t like the upcoming feature, change to another channel. 😉

  • The new title does suck, but I’m sure the content will be epic! Is there a chance a copy of your talk will be available for play back some where? *finger crossed*

  • @ginidietrich @Marcus_Sheridan @rdempsey I just saw an ad for Nerf Tag – can we do that??

  • EugeneFarber

    @ginidietrich @DannyBrown Well given the source of course I would have clicked on it. :)But if this was a title on someone else’s blog…hmmm…

  • ginidietrich

    @DannyBrown @bdorman264 I’d better get ice cream!!

  • ginidietrich

    @DannyBrown @Marcus_Sheridan @rdempsey YES! I’m in!

  • ginidietrich

    @therealkazia Yes! They just told us we can record it so we’ll do that and post here!

  • @ginidietrich Awesome! Sounds like it’ll be a very entertaining talk.

  • ElissaFreeman

    @ginidietrich so true! But bloggers also have to realize ‘why’ they are being pitched in the first place. In some cases, I’ve read such missives as “”well, I’ll go to your event, eat your free food, take your swag bag…and maybe I’ll be nice and maybe I won’t.” There are likely a number of reasons why this is such a prevalent attitude. IMO, working on the client side, we treat bloggers like journalists (eg developing relationships, responding to interview requests in a timely way)…but I also expect them to uphold the same sense of professionalism in working with me. Just sayin’…..

  • debng

    Good luck getting that title in, Dolan. @JayDolan @AskAaronLee

  • ginidietrich

    @ElissaFreeman That’s EXACTLY how they should be treated! Because they’re as influential, if not more, than some reporters. I think the way you handle it is the right way.

  • @ginidietrich @DannyBrown @Marcus_Sheridan Hahah now I’m definitely going to have to get the video. You guys are so awesome.

  • Sounds like a case of spin to me…

    So wish I could go, but alas, it’s not in the cards! Soon, Gini D, soon.

    I know you and Danny will blow everyone out of the water! Can’t wait to see the video…maybe I’ll have to head over to the virtual ticket window!

  • @blogworld Thanks for explaining your stand on this, as we were only getting one side of the story. I am still a bit unclear as to why you would ask speakers to change the title of their session?

    If a possible negative perception of @ginidietrich and @DannyBrown professionalism is the issue, well I am sure their track record can speak for itself.

    If some folks prefere to judge a speaker by the title of his/her session then there isn’t much one can do, it’s their choice to make a fast judgement on the (perceived) uncouth attitude of the speakers.

    I would have thought that an accurate title would allow people to judge which speakers they want to listen to, as we all know @ginidietrich and @DannyBrown use the same language in their posts.

    So in a way by changing the title, its actually misleading people to think that this is a bland and boring talk about PR and blogging.

    On a different note, having lived in dictatorship for the past 20 years I find it repugnant when organizers, editors, or government agencies force an author to change his words in order to please a certain audience. There is a word for this, it’s called censorship.

  • @johnfalchetto @blogworld @ginidietrich Hey, John, have you seen a preview version of my post tomorrow? Looks like you wrote most of it. 😉

  • ginidietrich

    @EricaAllison I know! We HAVE to find someplace where we’ll both be. Too bad I didn’t know you a year ago. I was in your hometown!

  • @ginidietrich I KNOW!!! I will find a way sometime in the next 12 months…it’s a date. Did you love Asheville? It’s beautiful and very ‘organic’ :), don’t you think?

  • ginidietrich

    @EricaAllison Organic is a nice way of putting it. I loved it for about two days. After four, I wanted my big city back. But I did LOVE cycling there and I made some friends while riding.

  • Good luck you two 🙂 I wish I was on the East Coast (or West Landing as I like to call it)…I would so be there 🙂

  • @ginidietrich @bdorman264 You don’t, but I see where they’re coming from! I never see resemblance that others see and don’t like to be told I look like anyone else – not even a TV personality 😮

  • ginidietrich

    @dino_dogan I wish you were, too!

  • ginidietrich

    @DannyBrown @johnfalchetto @blogworld I didn’t mean for this to be a discussion about why the topic was changed, though I thought it important for my readers to know the originality. Danny and I both decided to change the title not because we agree with it, but sometimes you just have to play nice.

  • @ginidietrich He, he, he…I definitely stick out in business meetings and local conferences…: ) And yes, we have some really Great cycling here!

  • TheJackB

    I would go but I am allergic to funny East Coast accents. But Vegas is a different story altogether.

  • @EricaAllison @ginidietrich oh! oh! oh! I was in Asheville last year also! I LOVED it. I went for a run from the Grove Park inn, up the ridge as high high as I could go until it turned to dirt and started going back down again and I got super lost. It turned into a 2-hour epic run. : ) So beautiful, though.

  • ginidietrich

    @TheJackB Really? What happens? Do you get hives??

  • TheJackB

    @ElissaFreeman I think that there are a lot of copycats out there who think that they gain influence by complaining about PR people. I just don’t believe that all of these parent bloggers (and I am one) are getting pitched the way that they claim that they are.

  • ginidietrich

    @TheJackB @ElissaFreeman I don’t know…we get pitched A LOT and it’s bad. Really bad. It’s embarrassing for my profession sometimes.

  • @Lisa Gerber It is beautiful, isn’t it! I’ve been on those sorts of ‘meandering, this is cool, Oh sh*t, I’m lost’ kind of runs…glad you found your way back!

  • @debng @JayDolan @AskAaronLee If “Doucheblogs” caused offence, Jay, you might need to go to a TechCrunch event instead… 😉

  • @DannyBrown @blogworld @ginidietrich Don’t get me started on censorship, please. This is a slippery slope.

  • TheJackB

    @ginidietrich Some of it is embarrassing. When I receive emails addressing me as Dear Mom Blogger I know that they haven’t read my blog and am tempted to send them shots of my anatomy to prove that I am male. But in spite of my juvenile sense of humor I don’t.

    But what I am saying is that some bloggers think that it is cool to bitch about bad pitches so they do so regardless of whether it has happened or not.

    I get irritated with a lot of the bloggers out there who don’t have an ounce of business sense. They do some really foolish things and devalue the work of all bloggers.

    Some of that is through ignorance that can be attributed to not knowing how things work and some of that is based on laziness.

    It drives me crazy when people work for free.


  • TheJackB

    @ginidietrich Nah, nothing so severe. I just have fun with people who think that they “stand online” instead of “in line.”

    And I have nephews and a niece who are growing up with funny accents. I can say this because I am a native Angeleno and we don’t have accents. 😉

  • ginidietrich

    @TheJackB I could not agree more about the bloggers who don’t have an ounce of business sense…and some of them are in the top 10 “experts.” It makes me absolutely nuts to read from an “entrepreneur” who has never built anything. Oh you’re going to get me fired up.

  • ginidietrich

    @johnfalchetto Aren’t you already started?!

  • TheJackB

    @ginidietrich I have had some pretty aggressive email exchanges with people about it. I don’t care when they hurt their business but when it impacts mine that is problematic.

    Some of the conflicts that exist could be resolved very quickly if both sides took a couple of steps towards each other.

  • ginidietrich

    @TheJackB Totally agree! And that’s really the genesis of our BlogWorld session…figuring out the compatibility between the two.

  • TheJackB

    @ginidietrich It sounds like a great session.

  • @ginidietrich Not even warmed up 🙂

  • @EricaAllison i finally found the post man. and I asked him and by then I was exhausted and the look on his face…. was like, how are you THIS far away? It turned out I was only 2 miles away. LOL. he scared me.

  • @DannyBrown @Marcus_Sheridan um, we need a censor over here! (hand raised)

  • @ginidietrich I live 20 minutes away from NYC. OF COURSE i AM GOING! I just have to panhandle to afford my ticket 🙂

  • KarenARocks


    I hate being stifled too with things like that. I do have to let you know that HIMYM quotes go very far in my book. I am currently working on the Ninja report. 😉 Might have to do the virtual route…thanks for the heads up.

  • ginidietrich

    @KarenARocks LOL! I love HIMYM!!

  • KarenARocks

    We have a cult like following in our house of the show. Love the running gags. @ginidietrich

  • ginidietrich

    @KarenARocks We keep waiting for the last Slapsgiving.

  • brettbum

    @blogworld @ginidietrich @johnfalchetto lol, This blog article made me crack up laughing.I completely take back my comments on Facebook and Nathan Lowell’s original article that spawned the conversationThe conversation started by Nathan Lowell about the generic and uninteresting initial session line up at BlogWorld 2011 in New York, triggered my comment(s) on Facebook see thread there 30 + comments that this session with its original name

    Regardless, having attended BlogWorld many times, I still do not believe too many people will want to attend a session about douche bags and spindoctors, because most bloggers can spot them a mile away. Your current title may not be quite the linkbait as the original, but at least it is real.

    Could you come up with a ‘real’ title that also has some more oomph? Probably so.

    Especially, If you can spin up a complete twist on the name change like the article above, maybe you should have ‘spin doctors’ in the title of your session!

    lol For the record, I haven’t worn a suit since 2000, maybe 2001. I haven’t worked in the corporate world since 2005 when I was fired for turning my company into the Justice Department and the IRS for money laundering, income tax evasion and selling Motorola 2 Way radios on the black market that were used to make IED’s in Iraq. I could probably be mistaken for a hippy, but rarely for a corporate suit.

    Not that I care one way or another if you call me a suit, but I’d hate for some poor corporate suit at blogworld to get confused for me running around in a t-shirt jeans and toe shoes. 😉

  • ginidietrich

    @NancyD68 Well, use the discount. And get the boss who likes porn to pay for it!

  • blogworld

    @johnfalchetto @ginidietrich @DannyBrown I’m sorry John; curating content to appeal to our audience is not censorship and to compare it to government restrictions on free speech is more than over the top. In fact this entire discussion has taken place in the open.

    No not everyone who attends our event, or who may consider attending our event knows Gini and Danny. That is the point. People that we want to attend, even people we think would gain value from this session told us this title gave them a completely different impression than what Danny and Gini intended.

    I have the same opinion. Our goal is not to preach to the converted but to reach new people and let great speakers like Danny and Gini educate them. I think and hope Danny and Gini have the same goal.

    I am really glad to see Brett has chimed in since he made the comment on Facebook and as he said, he never wears a suit and I wouldn’t characterize his footwear as shoes.

    Lastly, we didn’t choose the new title. Danny did after I asked him if he and Gini wouldn’t mind “tweaking it”.

  • ginidietrich

    @blogworld I appreciate your insight, Rick. I didn’t mean for today’s blog post to bring all of this back up, but I can see how/why it did. I really just meant to get our readers excited about attending the session, to take advantage of the discount you generously offered, and to figure out who I need to see when I’m in NYC.

    Having this extra background is helpful and I think still think it sucks that we had to change the title, but I completely get where you’re coming from. In no way did I mean for this to become a discussion on censorship or what people perceive you’re doing wrong. But that’s the value of my crazy community…they’re crazy and I love them!

  • ginidietrich

    @brettbum LOL! Remind me to never get on your bad side! But is it firing when you turn in a company to the Justice Department? I would say you got laid off because the company went out of business. Or did you really get fired?! I digress…

    My fault for calling you a corporate suit – I didn’t see the initial Facebook discussion, I was just told about it. So could you do me a favor when I meet you and wear a nametag that says, “I’m the corporate suit”?

  • blogworld

    @ginidietrich I don’t mind any of it Gini 8). You guys rock. That’s why we wanted you two to come speak.

    As for Brett just look for the guy who isn’t wearing shoes.

  • @ginidietrich Its the least he can do right? New York City has excellent shoe stores Gini you know that right?

  • ginidietrich

    @blogworld I kind of hope @brettbum wears the nametag I suggested.

  • @brettbum @blogworld @ginidietrich @johnfalchetto Hi Brett, the original title was Doucheblogs and Spin Doctors. Somewhere between Gini and I submitting it, the title got lost in translation and Doucheblogs became Douchebags.

  • brettbum

    @ginidietrich lol If I had the time, I’d get a t-shirt that said it maybe. 🙂 I did really get fired, letter and all. I was an accountant and refused to cook the books for the company (the CFO and my boss the controller were fired) then they came to me. I refused, told our auditors (Big 4 accounting firm still in business) who as it turned out was also in on the schemed. Then I went to the board of directors, that’s when the death threats came. And then when the company had made it clear that they were all involved, and would not correct or stop what they were doing, I went to the Justice Department first followed by the IRS a couple days later. Long story short, the Justice Department did nothing and the IRS decided to go after Westley Snipes instead. The company never stopped, they are still in business today. Their corporate hq is in china and they have a shell still in Atlanta. Long story short the US doesn’t have the means of doing anything to stop the situation apparently.I stopped working in corporate finance after that. Lost the taste for it all together, but in a The Firm kind of way, I gathered enough evidence to stop the death threats and give the government everything they might need if they ever hired enough auditors and started to enforce the law again. It was later the following year that I went to the first Podcast Expo in 2006, saw my future and have been working in a new industry with fewer mafia types and corrupt fortune 100 companies. My office is a fishing dock with a roof and a wifi connection on a lake in NC, I have a yellow lab / bassett hound for a receptionist these days.

  • brettbum

    @DannyBrown @blogworld @ginidietrich @johnfalchetto 🙂 Yep, all the more reason to change the name. Far too easy for people to misread. People scan/read doucheb… and they don’t finish the word with their eyes. Way too easy for a few thousand people to misinterpret, and then make the wrong choice.Bloggers are not always known for their attention to detail, and that goes double for reading things like words or titles! ;)”My name is Brett Bumeter and I am/was a blogger….

  • @brettbum @blogworld @ginidietrich @johnfalchetto We’ll have to agree to disagree on that one. 🙂

  • brettbum

    @ginidietrich @blogworld Just ordered the t-shirt, dunno if it will arrive in time or not. I’m generally not too hard to find.

  • ElissaFreeman

    @TheJackB @ginidietrich Oooooh this topic has got me fired up…so rarely do I go back and keep commenting on a post (but clearly I’m in good company!). There is a huge education gap/need on both sides: 1. PR pros need to learn the nuances of pitching bloggers and following up…especially when an interested blogger contacts them; 2. bloggers need to better understand their worth and value to PR companies. Also? When a press release is distributed on the wire…does the journalist think: “Oh. I’m not going to even consider this story because this release isn’t addressed to me personally!” No, he/she decides on covering the story based on merit. Yet, when a blogger receives a mass request, he/she upset because it’s not addressed personally to them. (Tho’, yes @TheJackB, that email should have said ‘Dear Dad Blogger!’). If bloggers want to be treated as a serious business person, they have to act like one.

  • fernandez_byron

    This sounds fantastic guys.

    THANK YOU for this section: The way (some) PR pros treat bloggers is ridiculous. And it’s time to educate bloggers on how to work with PR pros in order to achieve some of your blogging goals.

    As the ‘new kid on the block,’ one of my biggest challenges has been balancing listening without suffering too much identity crisis. I am who I am, and I’m proud of what it has taken to get here and how I’ve grown (and continue to) throughout the journey.

    I look forward and hope to meet you guys one day

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  • ginidietrich

    @fernandez_byron Amen! 🙂 Hopefully we’ll begin to open up the eyes on both sides and begin to foster collaboration. Are you going to BlogWorld, by chance?

  • ginidietrich

    @ElissaFreeman This is where you and I will disagree, Elissa. Picking up a release off the wire happens because you have space you need to fill and you see a need to use the news that way. That’s completely different from being pitched a story, which is why bloggers get upset for the mass request. *I* get upset by it and I’ve done media relations my entire career. It’s about the relationship with both reporters and bloggers, not about the mass request. The wire and pitching serve two distinct, and very different, purposes.

    As a blogger, if a PR pro pitches me something that makes no sense for the blog (which happens, oh, at least 10 times a day) we typically just trash it. But if the PR pro knows us, comments on the blog, engages with us, and then pitches us something, we’ll at least consider it. And I know I’m not alone in this.

  • fernandez_byron

    @ginidietrich toprank Absolutely. Perhaps that’s where the identity crisis/disruption lies, too — seems like most of us began in marketing, PR backgrounds but now it’s all ubiquitous with blogging, content. Fascinating.

    Re: BlogWorld I wish — still working on the big wave that knocks you off your feet (official careerjob/paycheck lol). Ironic, unacceptable : I was raised between SoCal and upstate NY, have traveled the world; have friends/fam in the City but have never been! Someday for sure. Merely a matter of when, not if…

  • JGoldsborough

    @ginidietrich @ElissaFreeman @TheJackB Ok, this string of comments alone could have been a post :). Few thoughts:

    1) Have to agree with Gini on targeting pitches. Way too many PR people send a pitch “To whom it may concern,” which basically should say “I was too lazy to read your blog, look up your name or personalize my e-mail to you. You’ll find those pitches in the trash. A personalized pitch ALWAYS works better. Always. Value over volume. Quality over quantity.

    2) You absolutely CAN ask a client to pay a blogger…if the situation makes sense for the brand and if you fully disclose. We had a mom blogger panel in KC recently and they all said they want to monetize their blogs. And they want to do it by serving as brand ambassadors for companies over an extended period of time. Not with ads. The key with paying is it is usually part of an integration where you are paying for time. It is NOT paying the blogger to tell her what to say. Whether we think it’s right or wrong, this is one direction the blogosphere is going.

    3) Treating bloggers like journalists (if not better) is absolutely the right way to handle it because of their influence. Of course, I say that not knowing how everyone treats journalists.

    Death to the mail merge and e-mail blast. Cheers.

  • BobReed

    The folks at Blogworld were probably concerned that your session title was perhaps a tad similar to Dennis Leary’s Comedy Central special, “Douchebags and Donuts”. Then again, maybe they’re just uptight prudes.

  • MARLdblE

    I will SO be there and I can’t WAIT to meet you guys in person…AND your other title kicked butt, which just goes to show why the corporate types just DON’T GET IT…but that is why you are going to be there with Danny to set them straight. Yay, yay, yay.

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  • @ginidietrich @Marcus_Sheridan @DannyBrown See, I’m a back of the room, peanut gallery kind of heckler. You kids play nice.

  • Great discussion as always, think I ‘liked’ half the comments. Was there a subhead to your talk, something to put the douchebags and spin doctors in context? I ask b/c reading the @blogworld and other comments, explanations on people taking offense. I’m offended when ALL PR folks are lumped together, referred to as spin doctors or flacks, terms I see as insults. We don’t all suck. At the same time I get the idea of marketing, face-grabbing headlines sell; and the quaint notion of humor, your talk is probably going to be more of the ‘don’t spin, be less douchey’ variety. Best of luck, sure you two will bring the house down. FWIW.

  • @ginidietrich We’re crazy??@@#$%#@

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  • @MARLdblE Looking forward to meeting you at last, miss 🙂

  • ginidietrich

    @BobReed I think they’re trying to please everyone, which is not an easy job. @DannyBrown blogged about it today so we got our voices heard. For sure.

    See you tomorrow!

  • ginidietrich

    @MARLdblE OMG! We finally get to meet! YAY!!

  • ginidietrich

    @3HatsComm Yes, there is a subhead about looking at the right and wrong ways on both sides of the coin. But something Rick said really got me. He said that, if you don’t know us, the title makes us sound like we think we’re too cool for school. And, as you know, that is mortifying to me. So I’m happy to change it so we don’t sound too big for our britches.

  • @ginidietrich Hmm… problem of mass marketing and not pleasing everyone, different strokes.Thinking if I DIDN’T ‘know’ you and @DannyBrown I wouldn’t make that ‘too cool’ impression. In fact me being me, per my RT this morning, I’d be all “Yowza! Now this is a talk I want to attend b/c it won’t be the same old blah, maybe these folks will shake things up a bit.” FWIW.

  • HowieSPM

    I never work with Bloggers. Who do bloggers think they are expecting people in PR or Marketing to treat them like an asset vs a hinderance. I mean really now.

    Greg Verdino wrote a book called Micromarketing. I read the first 3rd so I am an expert (see @DannyBrown I read parts of biz books) Anyhoody don’t underestimate the combined Powa of Bloggers if you work with them ethically and vice versa, Bloggers need ideas and content. PR/Marketers need their stuff talked about. As long as no bribery is going on it can be the bees knees of bootiful relationships.

    But anyway those damn bloggers have some noy-erve.

    I will be outside Madison Square Garden holding my lighter up when you both speak at the greatest arena on earth! (even if the teams there suck).

  • TheJackB

    @HowieSPM Yeah, those crazy bloggers are just among the wackiest around but I say that because I am one. Bloggers who need content are walking around with their eyes closed. There are so much to cover it is impossible to hit it all. @DannyBrown

  • LucretiaMaddenPruitt

    I’m looking forward to seeing you guys and hating missing the session (as it happens to be something I talk about all the time!) Hatehatehate the fact that we’re on the same time you are. But I guess that just means we’ll have to think of sneaky ways to make our audience sound much more entertained! 😉

    Seriously though – a title is a title. Somehow I lived down speaking at “Chicks Who Click”… which I tell you, was the conference with the worst name I’ve done so far. The people were great. The presenters were knowledgeable and spot on. It was just a little ‘uber-clever’ with the title that killed it really.