Gini Dietrich

Doucheblogs and Spin Doctors

By: Gini Dietrich | May 9, 2011 | 
154

This year, at BlogWorld and New Media Expo, Danny Brown and I are speaking!

Yes, together and yes, it’s going to be legen (wait for it) dary!

Initially our blog topic was “Doucheblogs and Spin Doctors,” but some corporate suit was offended by that title so they asked us to change it. I guess he didn’t want to fly across the country to listen to all of the reasons PR pros suck.

Never mind it suits our personalities and it would have, hands down, gotten butts in seats, but we get that so we changed it. I really hope he comes to our session now!

Now it’s “Common Sense and Collaboration: The Last Stumbling Block for PR and Bloggers” (boooooring), but the content remains the same.

It’s no surprise, if you’ve been a reader of Spin Sucks for a while, that I think the way (some) PR pros treat bloggers is ridiculous. And it’s time to educate bloggers on how to work with PR pros in order to achieve some of your blogging goals.

Danny feels the same way because he spends time on his blog talking about ways PR pros and bloggers can work together.

He and I sit on both sides of the fence. We both are communication experts and we both blog. We know what it’s like to do blogger outreach and we know what it’s like to be pitched (it’s really, really bad in most cases).

We’ve been collecting the good, the bad, and the ugly we’ve received for the past couple of months so we can show examples of what works really well and what, well, sucks. And we’re prepared to discuss why most bloggers won’t be paid by PR pros, what you have to disclose (hint, everything), and what you can expect when you’re covering a product or service.

But don’t think we’re going to sit up there for an hour and agree with one another. We’re not. We actually discussed who would make a better bad cop (me) to keep the audience entertained. And we’ve thrown in a few fun things to get everyone involved. But that’s a surprise so you’re going to have to come to our session if you want to know what it is.

The good news is that if you’re not already registered, I get to offer you a 20 percent discount. You can attend live and in person (and if you do, you’d better let me know so we can meet!) or you can attend virtually. The discount works however you like.

So head over to their site, check out the different passess, choose one, and use code SS20 when you check out. That will get you your 20 percent discount. Then go to the schedule and go ahead and reserve your spot for our session.

Regardless if you prefer common sense and collaboration or doucheblogs and spin doctors, we hope to see you there!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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