Comments on: Enterprise 2.0 Meets the LOLCats

By: Interesting elsewhere: predictions, reactions and the case for LOLcats on your #intranet | Intranetizen

Fri, 11 Jan 2013 14:00:59 +0000

[...] Enterprise 2.0 meets the LOLcats: Echoing a point we’ve made about the value of not obviously work-related content on social intranets, Allen Moreles argues posts about sport and pictures of LOLcats help to humanise your users and create a vibrant culture of collaboration. Steve Radick makes a similar point on AIIM. Share this:ShareFacebookTwitterGoogle +1LinkedInDiggEmailPrintRedditStumbleUpon [...]

By: wiedenu

wiedenu — Thu, 06 Dec 2012 07:54:21 +0000

Definitely passing this along to the Sharepoint team at work! Oh my goodness, some good advice here. We are transitioning from an older, static intranet site to one based on Sharepoint. This gives all our separate teams / departments their own sites, i.e. we have a Marketing site that has all of our tradeshows, marketing flyers, a social media blog, etc. Other teams do things like team dashboards, etc. It seems to be going well, but a lot of the “unenthused” remain, of course. Great article.

By: barrettrossie

barrettrossie — Thu, 06 Dec 2012 03:42:17 +0000

@HowieG @ginidietrich @allenmireles Hell, even I knew about Allen. Try drinking coffee in the morning.

By: sradick

sradick — Wed, 05 Dec 2012 23:33:42 +0000

Thanks including me as part of this post Allen – really enjoyed talking with you about something that I’m really passionate about. There is obviously a ton of opportunity to integrate social media inside of big corporation, but these big orgs have to first understand that this isn’t about another software buildout or systems implementation. It’s something different entirely. And as such, will require new approaches, new processes, and in many cases, a new culture to be successful.

For better and worse, using social media successfully behind the corporate firewall requires a deep understanding of people and how people work, not just how some new technology platform works. By default, people don’t feel comfortable sharing their thoughts publicly. They don’t want to share their work so others can comment on it. Especially in an environment where their career could be at stake. That’s why more often than not, these social communities are rolled out behind the firewall and 12 social media evangelists start using it, but everyone else is just a lurker. It requires patience, commitment, and a knowledge of change management to get people to change the way they do things. Because to most people, it’s not just a new tool, it’s a fundamentally new way of working and communicating.

By: ginidietrich

ginidietrich — Wed, 05 Dec 2012 21:29:37 +0000

@HowieG PAY ATTENTION! Jeez.

By: allenmireles

allenmireles — Wed, 05 Dec 2012 20:23:34 +0000

@HowieG @ginidietrich Not sure how you missed my joining the firm, Howie, but no matter.

I think the potential for these enterprise social intranets is huge but the reality is that the people using them mirror people in the outside world. The ones who are newbies, or are less than enthusiastic about learning to use new tools, are slow to embrace them and less engaged. As in the outside social web, and in many business settings, leadership can be lacking and the arguments about who owns what deafening.Your comment about having written user policies is a valuable reminder. Might be interesting to see where enterprise use of written social media policy is today–and how many organizations do more than pay lip service to those policies.

By: HowieG

HowieG — Wed, 05 Dec 2012 19:28:04 +0000

Why did I never know you worked with @ginidietrich ? In 2009 I watched a live presentation on big brands and social at some big conference (I live streamed)when I was an uuber skeptic on social media for brands to use for marketing. My biggest peeve was facebook I viewed like my living room so Coke stay ojt of my private space. But I was proven wrong in terms of for customer service, bond building with customers, and direct feedback / insights.And I was right. Brands can buy banner type ads to reach you but most of us never want to talk with brands.Unless we needed help or were pissed or even some praise.

But in 2009 General Mills CMO explained they built their own Facebook style platform so they could do all the focus groups on new products differently. They ran chats about the new product and let the volunteers chat whenever among themselves (GM got to see all this) and they had better results. No big cold rooms around a table people had to drive to.

And I thought why aren’t all companies with more than a few people setting these up so they are private and why isn’t this being sold heavily (maybe it is gaining traction?) how many companies started Intranets for the same reason? And yes people who feel comfortable with the group will share things like photos, cartoons, or non work stuff. But I don’t think that counters the benefits just have a written user policy.