Gini Dietrich

The Fireside Chat: Building Website Traffic with Andy Crestodina

By: Gini Dietrich | March 31, 2017 | 
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Fireside Chat: Website TrafficAndy Crestodina is a familiar name around these parts because we love him so much.

Everything that comes out of his mouth, no matter how many times you’ve heard it, is insightful.

I always learn something new from him.

But, even if you are an Andy stalker and know all there is to know about him, you’ll enjoy today’s Fireside Chat.

I think I got enough out of him to be new for all of you.

You will learn something. In fact, I jotted down six things I want to do after talking with him.

I fully introduce him in the video, but there is one thing you should know about Andy: He has a marketing superpower most of us do not.

He has the ability to take what can be very complicated topics—such as how to understand and apply your Google analytics data—and make them easy for all of us to understand and implement.

Listen in as we explore website traffic, conversion, artificial intelligence, and more.

I promise you’ll be inspired and come away with a list of new things to try for improving your content performance.

Building Website Traffic with Andy Crestodina

Here’s the outline we started with for our conversation:

  1. During your opening keynote presentation at Content Marketing World last year, you gave marketers the advice “make the best page on the internet for your topic.” Tell us what you mean by that and give us some tips on how to do it.
  2. How can we use Moz to review our keyword rankings and give love to pages that are declining in search results?
  3. You told me late last year that you nearly doubled website traffic to the Orbit site. Tell us what you did, and how we can do the same (or maybe even just a 25 percent increase).
  4. We’re both artificial intelligence geeks and, when we discussed this during your year-end Wine & Web (which, BTW, is my most favorite place to speak every year), people left feeling like there was a huge opportunity in front of them. You’re using x.ai for appointment scheduling. How else do you see AI affecting the job of the marketer?

Beyond Increasing Website Traffic, You’ll Learn…

My favorite parts of the conversation were:

  1. Andy’s rebuttal to execs who don’t want to give away their “secret sauce,” including one secret word that may turn the tide in your favor.
  2. The key to publishing research that will have big results.
  3. What makes for a compelling opinion post.
  4. His “sneaky” way to get a link in an article for those who tend to take them out.
  5. Our discussion about Alexa, which will make you laugh when you get to that part of the discussion.
  6. Andy’s guilty pleasure, which he carries with him when he travels.

I guarantee you’ll leave, after watching this, as much in love with Andy as I am.

And, if you already love him, you’ll love him more. Wait and see!

Ladies and gents…building website traffic with Andy Crestodina.

Enjoy the conversation!

(If you can’t view the video below, click here and you’ll go straight to YouTube.)

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • Darryl Robinson-Keys

    Great FireSide chat!

    Strong opinion content gets shares.
    Original research “the missing statistic” content gets links.

    Moz bar for sure!, I prefer semrush for KW tracking although I will say I really like Rand Fishkin’s hair styles!!

    No lie – I was eating a kale salad with salmon while watching this chat!

    I love green arrows as well!!
    https://uploads.disquscdn.com/images/c6dddaef43956fb1e669203d387d5204084f4e0488f95f4a639de08f5e6fb5c9.png

    Zelda on!
    Cheers!

    • No one should eat kale.

      • Darryl Robinson-Keys

        The world would be happier healthier place if everyone ate kale.

  • Darryl Robinson-Keys

    …forgot to mention – 2017 trend “PR Metrics”…..oh brother……

  • OMG! I was watching and taking notes. Stop the video, rewind, listen again!

    I love it.

    Thank you Gini for bringing Andy on the Fireside chat.

    And thank you Andy for sharing your wisdom with us.

    • You know, this shows your age. We don’t rewind videos anymore.

  • Oh wow, I love Andy’s presentations! We participated in one of his SEO webinars back in February. He has the most calming demeanor while explaining subjects that make most people want to pull their hair out. Thank you for this!

    • Doesn’t he? He’s super fun to have around. I’m very, very lucky to have him physically so close by.

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