6
19
Guest

Get the Kids Off the Phone and Meet in Real Life

By: Guest | August 14, 2012 | 
16

Today’s guest post is written by Janet Tyler.

The brats of the digital world—Twitter, Facebook, LinkedIn, Pinterest and a brood of other social networks—will spend all day talking at us if we aren’t careful.

Communication pros spend big chunks of their time conversing on these social sites, treating them like kids – nurturing, taking their pulse, measuring their height and weight, and testing their temperature.

We take pride in watching them grow and seeing our influence in the conversations. Before we know it, however the day is shot—and then we go home and talk with the kids some more.

We can’t even escape them when we leave the house, because they’ve grown mobile appendages. Every social network worth its baby teeth has a mobile app. While we may be cautious about texting and emailing behind the wheel, we’re increasingly inclined to share, follow, and post photos of the idiot driver who just cut us off.

The mobility upsurge has resulted in our holding hands with our social network kids—as tech vendors are inclined to say—anywhere, anytime, 24/7.

Now, we love our kids, but sometimes we have to get them—and what they have to say—off the phone and get back into the real world.

The problem is not with the kids – they were born to consume time and make new friends around the clock—but with the way we relate to them. Like our own children, social networks hold a priority position in our lives; but if we focus solely on them, we become merely isolated, doting parents.

Let Go of the Kids. Get Out in the Real World.

We should consider “mobility” to encompass not just smartphones and tablets, but also heads and shoulders, knees, and toes. Instead of constantly communicating with employees and clients via networks—be they social, IM, or AT&T—we need to visit them much more often.

We should be not only learning what their products do, but also watching them being made. We should have more face-to-face meetings with clients on their site so we can engage fully in the chemistry that is only possible when humans put down technology and pick up cues from body language and small talk.

Social networks make terrific research tools—if we’re selling Packards, we can ask a thousand people who own one—but we still need focus groups for deeper context. We still need surveys of carefully segmented and statistically significant populations within the marketplace.

Furthermore, social media, by their nature, prompt in us a desire for immediate feedback; a thirst we tend to quench by measuring everything we see and hear every which way. We fall into the hazardous habit of many investors, looking for short-term results at the potential expense of the long-term growth of our client relationships.

Above all, we need to avoid the ironic temptation toward “introversion” that social networks can generate. There’s a potential danger in spending so much of our lives in virtual space.

Doing so allows us to listen only to those who make us feel better; to react as angrily as we wish, for the most part with impunity; to ignore the social graces that helped us succeed in the first place; and to wall ourselves off from large portions of the real world that we feel we no longer need to confront—whether those be real in-person conversations with employees or direct responses to clients.

We need more “real-time people-time;” to put down our handhelds, and put our faces forward to talk with clients and customers.

Spend some time on the phone with the kids, sure, but not all day and all night. To paraphrase Timothy Leary—the leader of a previous addicted generation—we’d all be a bit happier if regularly we’d “log off, step out, and wise up.”

Janet Tyler is co-CEO of Airfoil, a top technology PR and marketing firm with offices in Detroit and Silicon Valley. She oversees the firm’s expansion of its digital, social, and global capabilities. Janet is a leading figure in the PRSA Counselors Academy, a board member of The Council for Public Relations and one of PRWeek’s “40 Under 40.” You can find her on TwitterLinkedIn, and on Airfoil’s blog.

Enhanced by Zemanta
16 comments
KatrinaKlier
KatrinaKlier

@Janet_Tyler Hi! IRL sounds great. Give me a call and we can pick a time. Looking forward to it. New mobile btw - will DM you the #

GeoffReiner
GeoffReiner

Hi Janet,

 

Great post and coming from someone that's a big extrovert, I really appreciate your comment about avoiding the ironic temptation towards introversion. Social media is an excellent way to connect with the world and kids are certainly doing that at an incredibly fast rate. However, there's something to be said about human interaction. You're right and it's just not the same. Face-to-face interaction feels different and you can sense and read body language at a far deeper level to develop a better understanding of where the other person is coming from. IMO (in my opinion), meaningful and authentic relationships require some sort of personal interaction!  Thanks again :)

lipinter
lipinter

@JessicaDonlon I'm liking this phrase "real-time people-time"

bradmarley
bradmarley

I think this is a great post, and I'm not just saying that because I use to work for Janet.

 

I made it a goal at the beginning of the year to try and meet people in real life with whom I had regular interactions with on Twitter and Facebook. I've only met 3 or 4 people, but that's 3 or 4 more people than I met all of last year.

 

Like Janet said...at a certain point, you have to get away from your computer screen and meet "IRL", as the kids say.

EricTaubert
EricTaubert

@ginidietrich @janet_tyler Nicely done - love the Tim Leary paraphrase...

GnosisArts
GnosisArts

@ginidietrich Hey gini. Where do you get PR prospects from? We need some new biz! Any ideas?

janettyler
janettyler

 @Tinu

 Couldn't agree more. I think this is what 'tweet-ups' and other events are supposed to accomplish but I have seen them diminish - especially as folks become more senior, they seem to attend these less and less. The exception - the largest tweet-up in the world - SXSW.

janettyler
janettyler

 @bradmarley

 Hi Brad! Speaking of "IRL" (in real life), when do I get to see you again? :) Thanks for this feedback. I like the idea of starting off the new year with a list of "IRL" folks you need to meet. You've given me an idea for a December blog post!

janettyler
janettyler

 @allenmireles

 Thank you. I do think people lose sight of "IRL" (in real life relationships) and end up behind their computer screens too often. How do you go about keeping IRL relationships thriving?

ginidietrich
ginidietrich

@GnosisArts Our leads come from: My speaking, the blog, Twitter, word-of-mouth

bradmarley
bradmarley

 @janettyler Let's plan something "offline" (I think the kids say that, too.) My schedule can be flexible. I think we're past due.

EricTaubert
EricTaubert

@Janet_Tyler Leary will get you thinking creatively - one way or the other ;-)