Laura Petrolino

Ten Halloween Costumes for the Communications Professional

By: Laura Petrolino | October 29, 2018 | 

October is always a crazy month for a communications professional.

Between creating your next year’s PR plan and trying to smash as much effective work into the quarter as possible (prior to everyone going MIA for the holidays)—we have a lot on our plates.

No doubt, many things have to be put on the priority back burner.

Maybe even your… GASP… Halloween costume.

Luckily, here at Spin Sucks, we want to help protect the priorities which are most crucial to you and your business.

Obviously, helping you find the right Halloween costume is one of them.

That’s why we are very proud to present the 2018 Spin Sucks Guide to Halloween Costumes for the Communications Professional.

As our 2nd annual costume guide, we’ve added more costumes, updated you on current spooky trends, and even provided bonus team or family options.

So if Halloween snuck up on you like a ghost in a haunted house, have no fear!

We’re here to save the day (insert Wonder Woman costume). 

It’s sure to create a memorable Halloween for you and all of your friends.

Costumes for the Social Media-Focused

You tweet.

And “like.”

You “insta” so much your co-workers take the long route to the bathroom to avoid your desk and ever-ready photo ops.

You engage ALL the people on ALL the social media channels.

If Facebook were a planet, you’d be mayor of a large city.

One time you forgot to update your Instagram or Snapchat Story for three hours and your best friend called to make sure you weren’t abducted by the alien filter you used earlier in the morning. 

You might even dream in #hashtags.

If that describes you, then these #halloween2018 #costumes are for you!

Social Media Symbol

I mean, well duh guys! This one never gets old.

You could be your favorite social media platform.

Hootsuite compiled some awesome DIY social media costume tutorials to get you started.

I love this DIY Pinterest option (ironically which I found ON Pinterest, so meta).

And this video…

  • Team/Family Option: Get a group together and you can represent the entire social media landscape.Or choose one network and dress up as a variety of typical post types.You also could all be different types of passive-aggressive or “pseudo-expert” comments left on a Facebook post, that will surely be the hit of the party and not create ANY conflict (hashtag #sarcasmalert).
  • Pro tip: This is also a great way to let someone in your life know they are “so yesterday.”Just ask them if they want to dress up as MySpace.(Don’t worry folks, I’m an endless reservoir of stupid jokes like this… they’ll never run out.)

Snapchat or Instagram Stories Filter

How many times have you said, “I wish this filter was real life”?

I’ll be the first to admit, that some days when I’m feeling bad about myself, and just feel lucky I managed to put on two socks that match, I just sit myself down and give myself a Snapchat or IG story filter ego boost.

Pure. Gold.

Now is your chance to choose your favorite and make that filter real life… even if just for a night!

You can find some great ideas HERE (for Snapchat) and HERE (for Instagram).

I am very sad to announce that the Snapchat dancing hotdog costume we featured here last year is no longer available. But I couldn’t bear to delete its awesomeness from this post.

So here it is, should you be inspired to try to make your own.

  • Team/Family Option: Everyone choose their favorite filter. 
  • Pro tip: Now’s your chance to be your own branded filter, at a fraction of the cost. Hellloooo! Can you say Spin Sucks filter coming your way this Halloween? Who’s in?

YouTube Tutorial

Want to give advice about a topic you may or may not know a lot about? Why not be your own tutorial video?

Put a frame around yourself like you are in a YouTube video and give advice to people ALLLLLL night long.

  • Team/Family option: If you all don’t mind being close, be in a video frame together!
  • Pro tip: Make some extra money by selling video ads to local stores that you periodically hold up in front of your video frame.

The Social Media Influencer

A social media costume round-up isn’t complete without the social media influencer.

This one is easy. Grab an old t-shirt and write “influencer” on it then bring a few different products you want to promote. Make sure you have your own discount code to share as well.

  • Team/Family option: Choose competing products and see who can sell the most to party-goers or innocent trick-or-treaters during the night.
  • Pro tip: Don’t forget your #ad hashtag and proper FTC guidelines as well.

Costumes for the Content-crafting Communications Professional

Maybe the thought of dressing up like a social media platform makes you want to click the “sad” or “angry” reaction on Facebook five zillion times.

Come on, you want to really OWN your costume. And content is really the only “treat” a communications professional needs this Halloween season. 

If your witch’s brew is full of compelling content and lead funnels, then these are the costumes for you. 


That’s right! It’s the dream of every communication professional.

You can be a Google (The Google? King Google? Sir Google? The Honorable Google?). 

If I did this I’d get a Google logo hat and then a plain white t-shirt that I drew a big search bar on.

  • Team/Family option: You each can be a different SERP from common search terms for your organization or family. 
  • Pro tip: If you are going to be Google, you probably should familiarize yourself with all the data and stats around Halloween costumes on their Frightgeist site so you come prepared to wow your friends at those costume parties (‘cause there ain’t no party like a pie chart party, baby).

P.S. If you haven’t seen this Google Jack-o-Lantern carving session from a few years ago, take some time to do so now. Then go out and carve your own branded pumpkin!

Domain Authority

Don’t feel up to being Google, but still want to bring some a-u-t-h-o-r-i-t-y to your Halloween.

Why don’t you dress up like THE authority?

The Domain Authority, that is. Ohhhhh yeahhhh. 

  • Team/Family option: Have one person be the website with a certain Domain Authority number and then have everyone else link themselves to that person with string as backlinks and referral links.
  • Pro tip: Go around and ask everyone “what’s your number?” And then laugh condescendingly as they stumble over the answer.

Your Own Meme


You love them.

Or hate them.

But the good news is, you can be one of them!

Choose your favorite meme and bring it to life.

This Kermit meme inspired costume from Alex, author of Munchkins and Military is one of my favorites.

(I hope our own resident Spin Sucks Kermit will do a version of his own #kermitflail)

  • Pro tip: Dude! You’re a meme. No pro tip needed here.

Be the Most Popular Nerd at the Party

Want to be king of the nerds?

These two costumes will do the trick.


That’s right, no communicator’s Halloween party is complete without a chatbot or two. You can dress like a regular robot but be extraordinarily efficient and polite. Maybe hold up a sign that says “how can I help you today?” Or “let me get you signed-up!”

  • Team/Family option: Each communications professional can represent a bot function in your organization. Customer service, sales, lead generation, educational… you name it.
  • Pro tip: Read our recent article on chatbot uses and choose the type of bot you’d like to be.

Go Viral

You “go viral.”

There are a number of ways you could do this, but I imagine you dress up like a virus, symbolically.

  • Team/Family option: Grab a partner who dresses up like a meme… BOOM! <drops mic>
  • Pro tip: Make sure it’s clear that you aren’t actually contagious (for your non-digital friends).

For the Smart Communications Professional

The smart communications professional obviously one has one Halloween costume option—The PESO Model

Even better, grab your team and dress up like the PESO model together!

One of you will be paid media.

One earned media.

Make sure some on represents shared.

And finally, someone as owned.

PESO Model

Together you are the best thing to ever happen to Halloween, not to mention your communications strategy.

About Laura Petrolino

Laura Petrolino is the chief client officer at Arment Dietrich, an integrated marketing communications firm. She also is a weekly contributor to the award-winning PR blog, Spin Sucks. Join the Spin Sucks   community.