Comments on: How Native Advertising Will Affect Public Relations

By: Native Advertising, Converged Media Feed ‘Content Economy’ in 2013 | Independent News Hub

Sun, 21 Apr 2013 04:28:01 +0000

[...] weeks ago Gini Dietrich published an article about native advertising and its impact on public relations. The article was received with a bit of a boom, causing marketers and PR professionals alike to [...]

By: 5 Content Marketing Mistakes that Even the Pros Make – James Timothy White

5 Content Marketing Mistakes that Even the Pros Make – James Timothy White — Tue, 09 Apr 2013 12:15:50 +0000

[...] calm selling efforts. Vermont ski resort, Jay Peak, did this by enlivening their users to tab Jay Peak in their instagram photos describing what they adore about a mountain. The discuss of Jay Peak is [...]

By: 5 Content Marketing Mistakes that Even the Pros Make | KYEAN.org

5 Content Marketing Mistakes that Even the Pros Make | KYEAN.org — Tue, 12 Mar 2013 03:01:19 +0000

[...] marketing efforts. Vermont ski resort, Jay Peak, did this by encouraging their users to tag Jay Peak in their instagram photos describing what they love about the mountain. The mention of Jay Peak is [...]

By: 5 Content Marketing Mistakes that Even the Pros Make

5 Content Marketing Mistakes that Even the Pros Make — Mon, 11 Mar 2013 14:59:59 +0000

By: What is 'native advertising' and should I care?

What is 'native advertising' and should I care? — Wed, 20 Feb 2013 17:52:54 +0000

[...] decided to try and find out more, I happened upon an article for Spin Sucks, in which Gini Dietrich talked about native advertising as something that would change the way [...]

By: Why Nobody Cares about your Online Ad | JasCity

Why Nobody Cares about your Online Ad | JasCity — Wed, 23 Jan 2013 11:11:50 +0000

[...] has been some debate on where ad agencies and PR firms fit into this new equation as what is needed is publishers to create and publish [...]

By: Lindsay Olson » What is PR? A little of this, a little of that…

Lindsay Olson » What is PR? A little of this, a little of that… — Mon, 21 Jan 2013 20:19:35 +0000

[...] a new form of advertising, native advertising, that is subtle and blends with other content in this post about how native advertising will affect public relations (read the comments, too). Gini’s description of native advertising sounds like the ‘branded [...]

By: d4ni_s

d4ni_s — Thu, 17 Jan 2013 18:28:09 +0000

I disagree with myself now about paying the photographers haha. Typing a short response doesn’t really grasp all of the facets to native advertising. Writing a post on it now and should have it up soon on ad-feminam.blogspot.com

By: d4ni_s

d4ni_s — Thu, 17 Jan 2013 17:42:25 +0000

@ginidietrich @HowieG @John Fitzgerald John, I agree. FB promoted posts targeting is bad. You only can choose between fans or friends of fans.

For social media, native advertising is taking something that is a part of that platform and essentially paying to increase your reach. This could be done on Pinterest where people who you don’t follow could have “promoted” pins on your “following” feed (which happens to be my default home feed). I think another example could be an advertiser with a complementary item could have a sponsored item under the “what others who bought this item are purchasing/viewing.”

Whereas, other forms of native advertising on Buzzfeed and The Atlantic is a digital form of an advertorial, looks like an article but was paid to be placed as such.

By: d4ni_s

d4ni_s — Thu, 17 Jan 2013 17:21:40 +0000

I have to disagree. I don’t see user-generated content as native advertising, UNLESS (using the example given) Jay Peak is PAYING those users to post those photos. Native advertising is just the digital version of an advertorial, IMO.