Comments on: How Soon is Now? The Future of PR Firms, Part 1

By: How Soon Is Now? The Future Of PR Firms, Part One | Ken's Views

How Soon Is Now? The Future Of PR Firms, Part One | Ken's Views — Tue, 05 Mar 2013 14:08:36 +0000

[...] my take on The Future Of PR Firms, Part One, from Spin Sucks. It’s based on a panel I was honored to share with Steve Barrett, Senior [...]

By: KensViews

KensViews — Thu, 17 Jan 2013 01:31:12 +0000

Thanks, @Indra You’re so right; those who have the courage to lead will indeed be rewarded. Those who have a plan to adapt, will thrive, if they do so quickly. But those who don’t catch up, or do so too slowly, may not survive.

By: Indra

Indra — Thu, 17 Jan 2013 00:40:59 +0000

Well thank you for the mention of i.d.e.a. Ken! We are in good company. I agree that the time is now. The landscape has changed so much in the past few years that we have to learn to adapt in real time, not “in a couple of years”. I think part of it is how willing you are to lead the industry (risky) vs. follow.

By: KensViews

KensViews — Tue, 15 Jan 2013 22:15:34 +0000

@belllindsay I commented on @Frank_Strong ‘s point above before I read yours…but I think they’re of the same cloth. I think today’s newer/younger communications pro is much more interested in the challenge of exploring something new, old titles/descriptions be damned. They’re career explorers, and much braver than I was when I was starting my career.

By: KensViews

KensViews — Tue, 15 Jan 2013 22:13:05 +0000

@Frank_Strong Thanks Frank. Deirdre is certainly one of the smartest lights out there. Your comment got me thinking that the idea of a “hybrid professional,” or perhaps “hybrid communications professional,” would be very appealing to Millennials (Gen Y) who overall are much more interested in interesting, challenging career paths than in classic ones.

By: KensViews

KensViews — Tue, 15 Jan 2013 22:09:33 +0000

@Adam | Customer Experience I’ve heard much in the past year, in particular, about the benefits of a closer alignment between customer service and PR. I think that’s because customers don’t draw the line between the two the way that those who “own” those two areas might. And in this, I believe, we should take our cues from our customers.

I was mixed about Prevolve when I first heard it…it sounded a bit clunky to my ear–but if clients and prospects react positively, I guess that says it works.

By: KensViews

KensViews — Tue, 15 Jan 2013 22:06:42 +0000

@annelizhannan It’s all about change. Our industry is changing at, you’ll pardon the cliche, warp speed. Agencies that embrace that change, in my view, will thrive. Those that are satisfied with merely doing better at what they did yesterday? Not so much!

By: How Soon is Now? The Future of PR Firms, Part 2 by @kensviews | Spin Sucks

How Soon is Now? The Future of PR Firms, Part 2 by @kensviews | Spin Sucks — Tue, 15 Jan 2013 18:01:10 +0000

[...] yesterday’s post, I shared the five critical capabilities I believe agencies must offer and/or the actions they must [...]

By: annelizhannan

annelizhannan — Tue, 15 Jan 2013 16:34:36 +0000

This reminds me of the old term of ‘Girl Friday’ and yes there are a few of us who can remember back to Rosalind Russell and Cary Grant! As PR practitioners we are evolving (hopefully) to a mixed breed or hybrid professional and therefore the agencies must also retrofit, modify or upgrade to keep and acquire this talent.

By: Adam | Customer Experience

Adam | Customer Experience — Tue, 15 Jan 2013 14:00:18 +0000

Good stuff Ken. Coming from outside the PR world, I see a lot of sound advice for any industry that has been disrupted by the shifting communication landscape.

Also, I love the idea of “prevolve”