Gini Dietrich

Integrating Traditional and Social Media

By: Gini Dietrich | December 28, 2010 | 

I’ve been sitting here for half an hour thinking about what would be helpful to you this week, in order to be ready to start 2011 with a bang. Craig Jarrow, of Time Management Ninja, suggests five things to do this week so your to-do list is clear by Monday. Tim Berry, founder of Palo Alto Software, has tips for dealing with holiday stress. And Les McKeown, author of “Predictable Success,” is walking you through the steps of having your business go through step growth or linear growth, depending on your goals.

All three of these are important, for both your business and personal lives (which really are one, according to Mitch Joel).

But what’s the real equation for using all of this advice, plus getting something really meaningful accomplished this week?

I think it’s figuring out how you’re going to (finally) integrate traditional, social, and mobile programs into one marketing and/or communication strategy.  Because not one can stand alone and you can no longer afford to ignore one; 2011 is the year of integration and the following links will help you think about how to do just that.

  1. It may seem like Jason Falls is paying me to say nice things about him, but I keep finding great content on Social Media Examiner that is helpful. In this particular blog post, Tom Martin gives you six questions to ask yourself as you begin to integrate your tactics under one strategy.
  2. While this next one isn’t about developing the strategy, Beyond Social Media Marketing gives you 23 different ways to integrate everything at a very tactical level. You’ll find some helpful tips in here so don’t scan over it!
  3. This one is good! On Web Strategy, Jeremiah Owyang provides a matrix of 13 tools you can use, why each are important, and how you can integrate them into social technology. It also provides some recommendations you can take to the executive team in order to provide some real meat behind your strategy.
  4. My fellow Inside PR co-host, Joe Thornley, does a nice recap of Parker Mason’s speech at the Managing Social Media Conference. It’s actually a screen play of the tweets from his speech so it’s pretty easy and interesting to read.

And, as much as I would really like to have five, the rest of what I found isn’t worth your time. These truly are the best of the best. Now take Craig’s, Tim’s, Les’s, and Mitch’s advice, combine it with these four links, and get to work!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!