Gini Dietrich

Jeans Not Appropriate for Business Meetings

By: Gini Dietrich | August 21, 2012 | 
110

Don’t worry…I’m on vacation only one more day after today. I’ll be back on Thursday. In the meantime, check out this hugely controversial blog post from 2010. My stance still hasn’t changed (I will never wear jeans when I speak), though I’ve decided if your jeans are dark, fit well, and are accompanied with something suitable on top, it’s not as big a deal as it was to me two years ago. 

I get jeans have become the social media uniform. But I don’t get why so many really popular public speakers think it’s okay to wear jeans when they are on stage, particularly if they look like you just rolled out of bed.

In our industry, everyone complains that we still don’t have a seat at the boardroom table, yet we think it’s okay to wear jeans as our professional dress. If you want to sit at the table in the greater business conversation, you have to look like you belong there.

But jeans are not suitable for professional speakers, social media nerds, or any professional meeting.

I remember many years ago, Gary Kisner (who ran the Fleishman-Hillard Kansas City office) told me that you have to look the part if you want people to take you seriously. He was using this lesson in the context of telling me to stop biting my fingernails. He asked me why I thought real estate agents drove nice cars or bankers wore expensive suits. It’s because people want to do business with professionals who LOOK like they’re successful. The banker may have only one expensive suit, but he looks the part. The real estate agent may have had to forgo buying a house for the nice car, but when clients get in her car, they think she’s successful.  Perception very much is reality.

If you want a seat at the proverbial table, look and act like you belong there. You’ll go from offering social media consulting as a tool in the toolbox to having very high-level conversations about strategy and business growth, as it relates to your expertise.

People want to work with professionals who look successful and, let’s be real, even though your jeans cost $200, if they don’t fit well and they’re wrinkled, they’re still jeans.

As my mom always says, “It’s better to be overdressed than under-dressed.”

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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