Comments on: KitchenAid Handles Offensive Tweet Crisis Extraordinarily Well

By: Are you scheduling social media posts?

Are you scheduling social media posts? — Wed, 01 May 2013 06:23:53 +0000

[...] Here are some other resources that talk about last year’s Kitchen Aid fiasco: one, two and three. [...]

By: Are you schduling social media posts?

Are you schduling social media posts? — Tue, 23 Apr 2013 16:04:28 +0000

[...] Here are some other resources that talk about last year’s Kitchen Aid fiasco: one, two and three. [...]

By: luke_zajac

luke_zajac — Wed, 10 Oct 2012 22:50:22 +0000

@lizstrauss

By: Frustrated by Facebook et al. | RedRopes Digital

Frustrated by Facebook et al. | RedRopes Digital — Wed, 10 Oct 2012 18:32:37 +0000

[...] I mentioned in this great post on Spinsucks, which sparked a lot of conversation, there is the technical time management issue around social [...]

By: ginidietrich

ginidietrich — Wed, 10 Oct 2012 15:53:51 +0000

@AmyMccTobin Very true. Some people just don’t think.

By: chaimhaas

chaimhaas — Wed, 10 Oct 2012 02:13:12 +0000

@dbvickery it was a good summary of what they did right! And yeah, they were caught between a rock and a hard place!

By: maryanneconlin

maryanneconlin — Tue, 09 Oct 2012 15:50:41 +0000

@maryanneconlin It’s not only about the technical part of managing social media accounts, it’s the focus and “getting into the role’ of the brand personality that I think is difficult if you are switching back and forth. I’ve had blogger posts of timely recipes that I’ve wanted to share on more than one clients’ account, that required thinking through how to position it on each brand’s Facebook page and when it was most appropriate…easy to mess up if not in “character”

By: AmyMccTobin

AmyMccTobin — Tue, 09 Oct 2012 14:39:23 +0000

@ginidietrich I would like to think that you would have read about the Chrysler debacle, and a million others, and make some sort of rule to check WHICH account you’re on first. Actually, why would you EVER send a tweet like this unless you’re a dolt. Really.

By: ginidietrich

ginidietrich — Tue, 09 Oct 2012 13:52:17 +0000

@AmyMccTobin People will always make mistakes, but I’d like to think if you’re in charge of a business social media program, you don’t make these kinds of mistakes.

By: AWCSeattle

AWCSeattle — Tue, 09 Oct 2012 04:11:14 +0000

@katewalling you bet!