Comments on: Laughing to the Bank: Stand-Up Comedy Helps Win More Clients

By: The Weapon of Comedy – Why Humour Gets the Point Across | Skeptikai

The Weapon of Comedy – Why Humour Gets the Point Across | Skeptikai — Thu, 25 Oct 2012 13:05:40 +0000

[...] Steve Cody, the co-founder of the marketing firm Peppercom. Cody wrote an article in which he said he used stand-up comedy to transform his business. He started getting lots of experience on stage, and now he has all of his employees learn [...]

By: Stand Up Comedy: What Makes Comedians’ Communication So Effective? « Managerial Communication

Tue, 21 Feb 2012 22:53:08 +0000

[...] http://spinsucks.com/communication/laughing-to-the-bank-stand-up-comedy-helps-win-more-clients/ [...]

By: Dawn Hopkins

Dawn Hopkins — Wed, 22 Sep 2010 18:21:35 +0000

Stars and crowns, oh yeah! But can’t pass up the opportunity to wave a flag too – so here’s suggesting you add Brave New Workshop Creative Outreach to your list of comedy-based training possibilities, Steven. We love what we do too!

By: steven cody

steven cody — Tue, 21 Sep 2010 19:18:15 +0000

Hi Randy. Second City has a great training corporate training that specializes in this sort of work. So, too, does the Upright Citizens Brigade in Manhattan. And, I’d be remiss not to give my comedy coach, Clayton Fletcher a shoutout. He can be reached at (fletch@claytonfletcher.com). Let me know if you need more help.

By: steven cody

steven cody — Tue, 21 Sep 2010 19:15:47 +0000

I love bejeweled crowns and will add yours to my rapidly-growing collection. Thanks so much, Sally.

By: steven cody

steven cody — Tue, 21 Sep 2010 19:14:27 +0000

Hey Thanks, Joey. I really appreciate the comment. Comedy/humor is definitely a game-changer for an organization IF it fits the culture.

By: Randy Clark

Randy Clark — Tue, 21 Sep 2010 18:34:11 +0000

Thank you for the post. I have dabbled in stand up from time to time (I currently front a rock band and get to use some of those techniques when a string breaks) and agree it has added an edge to my presentation and sales skills. I love the idea of stand up training for our organization – what sites to do you recommend? Thanks.

By: Sally G.

Sally G. — Tue, 21 Sep 2010 18:19:45 +0000

Comedy (or audible sense of humour) is an under-valued quality for sure. Shared laughter relaxes people which can lead to enriched synergy and collaboration. As well, creative ideas are more likely to be shared in an environment where you feel comfortable than one that is very very serious.

It’s worked for me countless times – few things beat that moment where you trigger an unexpected laugh from others, and then they look at you with a ‘Wow, you’re funny’ expression.

It’s a critical parenting tool too.

Great post Steve! I’ll see Joey’s gold star and toss in a bejeweled crown.

By: Joey Strawn

Joey Strawn — Tue, 21 Sep 2010 18:10:17 +0000

Steve, I love this post because it calls directly to my heart. I’ve been a fan of stand-up comedy all my life and for five years I performed and traveled across the Southeast. In recent years I’ve seen more beneficial aspects to the “training” I got on stage in my own personal business than almost any course or sales class I’ve ever attended.

I think what you are doing at your company is brilliant and I comment you for taking a clever, funny approach to loosening up your team.

Awesome post! You get a gold star.