Gini Dietrich

Learn Internal Communications from the Best

By: Gini Dietrich | September 29, 2014 | 
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Internal Communications with Shel HoltzBy Gini Dietrich

A few years ago, Shel Holtz commented on a Spin Sucks blog post.

I don’t remember which one it was (probably the one about not wearing jeans on stage; everyone in the whole, entire world commented on that), but it began a mutually respectful friendship.

Since then, I got to see him at BlogWorld and even have drinks with him when he was in Chicago…and my respect for him and his work continued to grow.

Here’s the thing about Shel: He and I disagree about nearly everything so I was a little intimidated to see him in person. But he is nothing but gracious and kind and he is always up for a really great debate, which is one of the many reasons I admire him.

That and he is one of the best internal communicators in our industry.

As we venture into that very topic this month on Spin Sucks, he was the first (and only) person we considered for this month’s webinar.

Internal Communications and Social Media

If you’re in charge of internal communications, if you are a supervisor, if you run an organization, or if you aspire to any of those things, this webinar is for you.

I’d break the webinar down into three areas:

  1. Why an organization’s culture needs to change to adopt social media;
  2. How to encourage leaders to use social media; and
  3. Case studies (both large and small companies) of excellent internal social media use.

Following is what you can expect to learn:

  • Why most employees (72 percent) don’t use social media as part of their jobs.
  • How to use social media to connect with people outside of your department.
  • How to not just deploy internal social media, but to gain adoption.
  • Why emotional capital is so important…and how to get it.
  • The four pillars of authenticity and why they are imperative to excellent use of internal social media.
  • Where social capital fits in.
  • How to get leaders involved in social media… and it’s most likely not in a way you think.
  • The role that social media could play in their jobs as the leaders.
  • How to use social media to work with engaged, not engaged, and actively disengaged employees.
  • Why engagement belongs to communications, not HR.
  • How employees relate to their jobs.
  • The shift away from email and what it means for your internal communications programs.

Webinar Details

The webinar is this Thursday, October 2, at noon ET (that’s 11 a.m. CT, 10 a.m. MT, and 9 a.m. PT, for those of you who can’t do time zones).

It is free and it’s a two-step process.

First, go to Spin Sucks Pro and click the blue “purchase” button at the bottom of the page.

Click “checkout.”

Either create a new account or login to your account.

Click “download purchase” and click the link on the confirmation page (you’ll also receive an email with this information).

Register for the webinar on that page and you’ll be good to go!

Promise of at Least Three Things to Employ

I’m a communicator who is growing a business so that part of my job is pretty solid. During the sneak peek I got of the webinar, I figured there wasn’t much I would learn.

Boy was I wrong!

I have two or three majorly imperative things I must employ this moment.

Even if you think you have this whole internal communications thing down, even if you think you have the whole social media thing down, this webinar is for you.

I promise you’ll walk away with at least three things you need to do now.

If you can’t attend live, but can’t live without advice from Shel, please go ahead and register for the webinar. This is how we’ll know to send you a copy of the video later this week.

The comments are now yours…for questions, ideas, or things you’d like to see during the webinar.

About Gini Dietrich


Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She also has run, built, and grown an agency for the past 14 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.