Gini Dietrich

Measuring PR Results On a Shoestring Budget

By: Gini Dietrich | October 6, 2011 | 

It’s Facebook question of the week time (clap, clap, clap!).

First, I just want to say how sad I am that Steve Jobs passed away yesterday.

As a business owner, I know how you put your life and soul into what you’re building and, when he stepped down from Apple a little more than a month ago, I knew the end was near.

I didn’t know him, but he certainly had an effect on my life, as I type on my Mac with my iPhone and my iPad sitting here next to me. He was a great visionary and I think the world is better because of him.

This week’s question comes from Anthony Rodriguez.

Before I tell you what his question was, you should click on the link on his name. Check out his Facebook cover photo. I LOVE IT!

I read the latest Spin Sucks post on old PR stunts and the parts about measuring results has me wondering, ‘how can I effectively measure results on less than a shoestring budget?’ I work for a government agency and just like most we do not have the extra dough to spend. Do you know of any great measuring tools that can help show the value of what we’re doing that doesn’t require a lot of money, or any at all? Thanks for the help.

So, Anthony, my answer is a combination of three or four different tools (depending on what your content management system does and which customer relationship management software you use – even if it’s WordPress and Excel).

I swear I should get commissions from Google, as much as I talk about how to effectively use their free tools.

The video is below (or click here and it’ll magically appear).

What other tools can Anthony use, on a shoestring budget?

And psssst! Head over to Facebook and leave a question on the wall there for me!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!