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Gini Dietrich

Measuring PR Results On a Shoestring Budget

By: Gini Dietrich | October 6, 2011 | 
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It’s Facebook question of the week time (clap, clap, clap!).

First, I just want to say how sad I am that Steve Jobs passed away yesterday.

As a business owner, I know how you put your life and soul into what you’re building and, when he stepped down from Apple a little more than a month ago, I knew the end was near.

I didn’t know him, but he certainly had an effect on my life, as I type on my Mac with my iPhone and my iPad sitting here next to me. He was a great visionary and I think the world is better because of him.

This week’s question comes from Anthony Rodriguez.

Before I tell you what his question was, you should click on the link on his name. Check out his Facebook cover photo. I LOVE IT!

I read the latest Spin Sucks post on old PR stunts and the parts about measuring results has me wondering, ‘how can I effectively measure results on less than a shoestring budget?’ I work for a government agency and just like most we do not have the extra dough to spend. Do you know of any great measuring tools that can help show the value of what we’re doing that doesn’t require a lot of money, or any at all? Thanks for the help.

So, Anthony, my answer is a combination of three or four different tools (depending on what your content management system does and which customer relationship management software you use – even if it’s WordPress and Excel).

I swear I should get commissions from Google, as much as I talk about how to effectively use their free tools.

The video is below (or click here and it’ll magically appear).

What other tools can Anthony use, on a shoestring budget?

And psssst! Head over to Facebook and leave a question on the wall there for me!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

30 comments
JGoldsborough
JGoldsborough

Solid advice, GD. And here I was thinking cookies were just for eating :).

Anthony_Rodriguez
Anthony_Rodriguez

@ginidietrich That is one of my favorite pics from our family vacation to Ocean City this summer. But I can't take the credit for that shot. My beautiful wife had the idea and snapped the pic.

Thanks so much for answering my question. As soon as I get back into the office I am going to start exploring all of these options much more closely. Oh, and thanks too to all of the other suggestions as well.

Howie Goldfarb
Howie Goldfarb

I need to come up with a new catch phrase for Thursday's since I quit the network that shalt not be named 8) I just have to trust that Anthony's photo is really cool.

Now I am irked twice in 1 week you give away valuable advice for free. What is with you Gini! Other rock stars charge a lot of money for this stuff...sometimes as much as $49 a pop! I have never used Get Clicky checking it out.

Brankica
Brankica

I love watching your videos, you are so charismatic!

JayDolan
JayDolan

You forgot to mention the ruler!

Levi Wardell
Levi Wardell

Google also has something they call Me On The Web that can be found after you log in account and view your Google Account dashboard.

Also, check out Andy Beal's product called Trackur (trackur.com). It is one of the better reputation management tools that I've found offering a free side.

ginidietrich
ginidietrich moderator

@JGoldsborough You dork. It's Get Clicky. I can see where your mind is. LOL!

And, I got your email. Super happy to help!

ginidietrich
ginidietrich moderator

@Anthony_Rodriguez I LOVE the photo! Love, love, love! You can tell her I said so.

So, take a look at Google analytics and then I can help you understand how to use data from the content management system the website is on (hopefully it's on a CMS and not something archaic) and any type of customer relationship management software you use, even if it's something like Constant Contact.

Here is the link for setting up goals: http://www.google.com/support/analytics/bin/answer.py?answer=55515

ginidietrich
ginidietrich moderator

@HowieG Did you quit Facebook altogether?! No fair warning? Hrumph. And it's normally $47 a pop...I guess inflation counts?

Howie Goldfarb
Howie Goldfarb

Just adding to your comment count. Because I forgot! Steve Jobs!

Anthony_Rodriguez
Anthony_Rodriguez

@ginidietrich I'll have to check with our web designer but I think we are in the archaic category unfortunately. Do you mind if I email you?

Howie Goldfarb
Howie Goldfarb

Oops. Anyhoo. The last time someone had this response from people/fans was when Jerry Garcia died. Curious though how many Apple fans are in transit to San Jose for a vigil like so many deadheads did going to San Fran for Jerry.

Howie Goldfarb
Howie Goldfarb

@ginidietrich@JayDolan and a measuring cup and spoon. Tape measure. Rain Gauge. We are really just starting to delve deep here. And don't forget everything must be converted into 'stones' and 'leagues' none of this pounds and feet crap.

Anthony_Rodriguez
Anthony_Rodriguez

@ginidietrich I don't. I'll leave it up to you as to the appropriate way to get that to me. My site (linked through livefyre), Facebook, etc. Thanks, btw.

ginidietrich
ginidietrich moderator

@HowieG They showed the Apple store on Michigan Avenue on the news yesterday morning and there were candles and flowers surrounding it.

ginidietrich
ginidietrich moderator

@Brankica I know you love me, but to say I'm charismatic? That definitely puts you in an entirely different friend group.

Howie Goldfarb
Howie Goldfarb

@Brankica@ginidietrich yes but did you notice that the audio wasn't as crisp since ditching that Dolby/THX Recording system for the more economical system due to the bad economy?

Levi Wardell
Levi Wardell

Hey Howie, go to google.com/dashboard and you should see it. It's the second section of the page. DM @levi_wardell if you still can't find it. @HowieG @ginidietrich