Gini Dietrich

Use Media Relations for Search Engine Optimization

By: Gini Dietrich | April 2, 2015 | 
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Media Relations for SEOBy Gini Dietrich

Ladies and gentlemen. Boys and girls.

I, Gini Dietrich, am hosting our monthly webinar next week.

In the past few months, I’ve written quite a bit about content hubs, offsite content marketing, and how to use media relations to get on the first page of Google results and there are always tons of questions.

When you put those three things together, in fact, it is our approach to media relations.

And, when you put them together that way, it not only get you the coveted “ink” nearly every executive wants, it drives tons of qualified leads, and it increases your domain authority (which is what helps you rank for your targeted keywords).

This three-pronged media relations approach is not rocket science. It’s not even proprietary. But, when you execute it the right way, it works ridiculously well.

What You Will Learn about Media Relations and SEO

If you attend the webinar (or watch the recording later), you will learn:

  • The three-pronged approach to using media relations for search engine optimization
  • How to develop content hubs around a specific keyword or phrase
  • How to integrate offsite content marketing into your efforts
  • How to use guest blogging, OpEds, and letters to the editor to your advantage (more than just “we got coverage”)
  • How to use the PESO model to bring it all together
  • What to measure and how to track effectiveness

If you attend this webinar, you need to be prepared to do some work.

Please come with one keyword or phrase that is important to your business because I am going to use some of you as examples.

Webinar Details

The webinar is one week from today—April 9 at noon ET (that’s 11 a.m. CT, 10 a.m. MT, and 9 a.m. PT, for those of you who can’t do time zones).

It is free and it’s a two-step process.

First, go to Spin Sucks Pro and click the blue “purchase” button at the bottom of the page.

That button will then change to “checkout.” Click that.

Either create a new account or log in to your account.

Click “purchase” (it’ll show $0.00 so don’t panic that you have to pay for it).

Click the blue “Use Media Relations for Search Engine Optimization” link. This will take you to the registration page on ClickWebinar (you’ll also receive an email with this information).

Register for the webinar on that page and you’ll be good to go!

If you can’t attend live, please still register for the webinar. This will tell us to send you a copy of the recording.

Why You Should Attend

Other than the obvious answer (hanging out with me for an hour, duh!), there are many reasons you should attend:

  • You’re just starting out and your boss keeps asking you to mass email thousands of journalists and you’re not having any luck.
  • You’re in the cycle where there just is no news coming out of your organization, but you’re still under a lot of pressure to get stories placed.
  • You have major writer’s block and can’t get past it.
  • Your website’s domain authority sucks and you don’t know how to increase it.
  • Your boss keeps asking why you don’t land on the first (or second or third or fourth) pages of search results for keywords or phrases that are important to the business.
  • You aren’t having any luck getting stories placed or writing guest blog posts for the sites that matter to your organization.
  • You really just don’t understand this PESO model I keep talking about.
  • You have no idea how to measure all of your hard work so you can’t show how much money you’re making the company.
  • You need to see real-life examples so it congeals in your head.

It’s going to be some work. You’re going to work hard. I’m going to work hard. But we’ll work hard together and you’ll come away with some tangible things you can do immediately.

Hope to “see” you next week!

P.S. Because of Passover and Good Friday, there will be no blog posts tomorrow. Have a happy holiday weekend!

photo credit: Shutterstock

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • Looking forward to it!

  • biggreenpen Yay!

  • I’ll be there unless my brain is permanently congealed from my incessant intake of sugar from the chocolate bunnies and Peeps. It’s a battle that ends in the basket every year 😉 Happy holidays to all.

  • annelizhannan Have you ever had a Peeps war in the microwave?

  • Angie Finley

    I have an areawide crisis response exercise… but it’s in the afternoon! SNAP! I’ll get to join you guys for a little while before I head off to work on my blood pressure! 😉 Color me stoked!

  • ginidietrich No but you have my attention.

  • must to learn

  • Wow very exciting. You + Webinar + Cheetohs = Best Thursday ever!

    but I prefer you use jay baer’s hoople model of media. you have time to edit.

  • ginidietrich can i bring my friends huggybear and wolverine?

  • Angie Finley areawide crisis response is code word for happy hour?

  • ginidietrich annelizhannan

  • ginidietrich annelizhannan sadly peeps are banned in our house because we try to keep our house chemical free. This the reason they are a bit agitated and picketing.

  • Howie Goldfarb I love Cheetos.

  • Howie Goldfarb ginidietrich Yes, of course!

  • Angie Finley Oh now that sounds fun! We’ll also have it recorded so you can watch later.

  • Todd Lyden Yes, you must.

  • annelizhannan Put two of them in the microwave, facing one another, and turn it on for a couple of minutes. They totally fight to the death. It’s pretty funny!

  • Howie Goldfarb annelizhannan The poor Peeps have one job: To be eaten at Easter-time.

  • ginidietrich Todd Lyden you’re not the boss of me

  • Todd Lyden I AM THE BOSS OF YOU!

  • dancingvalentin

    ginidietrich Just signed up! #SEO #mediarelations #webinar

  • ginidietrich

    dancingvalentin Woo hoo!

  • Angie Finley

    Howie Goldfarb Angie Finley Yes, as in happy it isn’t the real thing this time!

  • Angie Finley

    ginidietrich will you be wearing your Peeps dress for the webinar? PLEASE tell me you’ve seen the Peeps dresses online!

  • Angie Finley LOL! I haven’t seen them! I’m going to go look.

  • Angie Finley

    ginidietrichYou went all fancy! I was thinking more like this:

    http://www.lovefromtheoven.com/2011/03/31/peep-ideas-bite-from-other-blogs/peeps-dress/

    Of course, you can’t stand too close to the microwave in this one!

  • JamboTw

    social8market Thanks for the retweet, have a great Sunday! ginidietrich SpinSucks

  • JamboTw

    sky8rock Thanks for the RT, hope you are having a great weekend! ginidietrich SpinSucks

  • JamboTw

    NancyDewees Thanks for the retweet, have a great Sunday! ginidietrich SpinSucks

  • aimeelwest

    Loged on! oh I better set my alarm. I am in a different time zone. I will be checking in from Wilmington, NC. 

    If anyone has any suggestions of great places to go in the area. Let me know. We have my nieces to entertain. 🙂

  • I will be there. I need to take notes since I am trying (and failing) to rebuild a following and to get people wherever they may be to be interested in helping to understand and solve issues like homelessness.

  • KateNolan

    ginidietrich Howie Goldfarb Mmm. Cheetos and Peeps.

  • Arment Dietrich, Inc.

    They really prefer two.

  • AnnaIsSocial

    Hi there! My team tried viewing the recording of the webinar today, but it cut off about 14 minutes in.  Is there a full version we can get access to? Thank you!

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