Gini Dietrich

New Community Manager at Arment Dietrich

By: Gini Dietrich | June 24, 2010 | 

I am super excited to introduce you to Dan Hindin, the new community manager at Arment Dietrich! While Dan is with us for only three months while he finishes his master’s degree in integrated marketing communications at Northwestern University, we’re all hoping he decides to join us full-time after he graduates. In today’s vlog, I ask Dan the one thing he wants to accomplish by the end of August and what it’s really like to work here.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • Welcome to the Arment-Dietrich team Dan – not only is it a most envied place to work and interact with specialists like Gini and your new team but the couches look more comfy than mine. 🙂 Congrats to you all. Cheers,


  • Congrats Dan! Enjoy your time and I look forward to seeing the ideas that you are drawing up!

  • Aaaahhhh! I’m famous!

  • Gini Dietrich

    We had to record on a day that The Beast wasn’t in the office. We were sitting on HIS couch!

  • Congratulations, Dan! (I think.) You seem like a quick study, what with the locking up of food, etc. What a great place for you get your feet wet. Gini is a bundle of energy (explains why Pete The Tapeworm is so damn hungry) and I’m sure she’ll make your months there feel like dog years. (3 Gini months = 3 years elsewhere).

    Gini, you are bubbly, effervescent and charming as ever. But I am noticing that you keep your shoes hidden. hmmmmmm…..

    Great vlog, guys!

  • Gini Dietrich

    Funny you should mention the shoes, Kat! I actually considered showing them during the video, but didn’t want to take away from Dan’s intro. They’re GOOD ones. They just aren’t new. 🙁 Also, I’m not sure three months equaling three years is good?

  • Thanks, guys!

    Andy, I was one of the enviers (I don’t think that’s a real word) for many months. This is literally a dream job for me. I’ve had my eye on Gini for quite a while.

    Ryan, stay tuned. We’re gonna do some fun stuff around here this summer!

    Kat, three years sounds just fine by me. I’m already loving it here. I feel like Dr. Dolittle working in the same office with a dog and a worm, but, hey, when in Rome…

  • I’m so excited for you, Dan!
    Can’t wait to work with you more in the future. (I hope!)

    P.S. Free brunch.

  • Dan – A Big Congrats to You! What an amazing team you are joining! I couldn’t be more thrilled and excited for you – and jealous 😉 Gini IS the World’s Best Boss, after all. Congrats again, Dan!

  • 1) Gini is awesome
    2) Dan is awesome
    3) Jack Bauer is awesome

    I’ve had the pleasure of meeting and getting to know all three of you – and with your powers combined…look out!

    Seriously. Congrats Dan and very nicely done Gini. Here’s to even more future success for all of you!

  • Welcome Dan ~ I think this will be a win/win for all and may your 3 months be as fulfilling as they’ll be exciting!

    Congratulations Gini!! Not only did you snag an incredibly handsome young man who can select a shirt that not only complements the setting beautifully (without getting lost in it) … but who can also blush in the same colour gradiant! (Sorry Dan, I think you’re charming – and I’m also Canadian, so I toss u’s around with wild abandon.)

    I’m also glad that Dan was able to tell you what it’s really like to work there. Must feel good to have one less thing to wonder about …

  • Paige, free brunch is the only thing on my mind. Where’s my free brunch?

    Courtney, great getting to know you a bit already, and looking forward to more good stuff!

    Actually, Paige and Courtney, you both owe me blog posts, so…get to work! Haha, just kidding, but I’m definitely excited to see you guys with bylines soon on these very pages.

    Matt, thanks a bunch, buddy. When you add Pete the Tapeworm into that mix, I think we’re an unbeatable team!

    Sally, I know it’s already a win for me, and I only hope Gini will see it the same way for AD. As for the rest of your comment, I’m just glad you can’t see me blushing right now!

  • Dan, welcome to the team! I agree with Andy in that working at AD is a most envied place to work! Gini is awesome (even if she loves the Bears) and super smart. You will learn a ton from her!

    Enjoy the summer and I look forward to getting to know you more!


  • Dan, I agree with those above who say that working at AD is a most envied place, but for it to remain that way for you, please, for the love of all that’s holy and good, do not…I repeat, DO NOT challenge Gini to ANYTHING! I’ll say no more, just trust me on this.

    Oh, and Dan, you forgot to mention that what drew you to Arment Dietrich more than Gini, Patty, Pete, The Beast or anyone/anything else was the rocking tag line on the web site. It’s OK, you’re new and were probably a bit nervous to do the interview. I am not offended and forgive you…this time.

    Congratulations Dan! Working with Gini is much like visting Louisiana where one of the state slogans is, “Come as you are, leave different.” She is a unique, talented, intelligent and a very cool individual.

    Enjoy your three months.


  • Dan – you’re going to have a blast with Gini, Patti, JB and of course, Pete.

  • Blair Minton

    Thank God you’re there Dan…certainly Gini needs the help!

  • Thanks, Patrick! Go, Bears!

    Kevin, I’m pretty competitive myself (and when I say pretty, I mean extremely), so this could be an interesting summer. And I may be a new employee, but I’m not new to the AD community. I’m well aware of the tagline and feel completely ashamed for not mentioning it. 😉

    And thanks, Abbie. I already am!

  • Haha, Blair! I still don’t know how Gini does all that she does day after day. She’s a superhero in my book. I’m still holding out hope that we’ll unmask the clone at some point. I’m convinced that even the clone has a clone!

  • Molli Megasko

    Not a single shout out to the girl in New York City? Jack gets more praise than me!

  • Wow…at first I just wanted to be Gini. Now, I think I want to be Dan. But this crisis of identity is well founded when there are such authentic and fun people doing really good things we all are glad to be a part of, even if it’s vicariously. And, we actually all do benefit tremendously from all that Arement Dietrich has shared and will continue to serve up for the good of social media, relationship building, and world peace. (Okay, sorry, I had to see if you were still reading and I have this thing for writing in three parts…another apparent problem in addition to the identity crisis!)

    Thank you and all the best to you both!

  • Ha! Thanks, Mimi. That’s so nice of you to say about me, Gini and Arment Dietrich!

    Molli, I was thinking the exact same thing, but you beat me to it. Those who know the inner workings of AD also know that you are the glue that keeps it all together — well, you and Patti both. I was envious of you a year ago when I met you during a wine:thirty, and I’m just so thrilled to be working along side you now. I only wish it wasn’t the girl in NYC, but rather the girl in Chicago!

  • Dan, congrats.
    My only question for you. What bike do you ride?

    Want quality time with the boss? Get up early and ride the lakeshore with her doing about 20 mph (or more). Just don’t pass her–that’ll really tick her off.

  • Thanks, Jeff! Unfortunately, I had to sell my GT mountain bike when I packed all my belongings into my Honda Civic and moved back to Chicago from California. The bike didn’t make the cut.

    I’ve been thinking about buying one, but biking in the city honestly sounds too dangerous for me. We’ll see if a few months with Gini changes my stance on this, but for now, that’s my story and I’m sticking to it!

  • That’s SO cool for you, Dan. I hope things work out for you. What a great place to be working.

  • Wow Dan, talk about a lot of welcoming love. It has been a pleasure working with you so far. I am sure we will have a lot of fun when I get to Chicago in a week and a half.

  • Welcome Dan, and congratulations! I have to jump on the band wagon and state my envy of your opportunity to not only work with Gini, but you get to hang out with JB & Pete;)
    Looking forward to interacting with you, and seeing your ideas come to life.

  • Jon, I’m looking forward to your upcoming guest post! Everyone should look out for that one.

    Nick, I can’t wait to actually meet you in person after all this email/social media communication. I know you’re going to rock it here in Chicago!

    Jason, that appears to be the overwhelming sentiment. Everyone seems to want to work here, and I’m not sure how I ended up the lucky one who gets to. I won’t question it, though. Just rolling with it and bringing my best every day.

    And let me just say, I’m overwhelmed with the love and support I’m already feeling from everyone in this one-of-a-kind community. It’s absolutely an honor to by plopped down right in the middle of all this love.

    Of course it’s Gini who has built and nurtured this community, and I feel like the luckiest guy in the world to be invited to be a part of it. I will do my best to live up to the role. I’ll be keeping a high profile on the blog and all the other usual watering holes around the Web. Please everyone reach out and say hello whenever you have a chance, and if there’s anything I can do for you, please don’t hesitate to let me know.

  • Dan – this is awesome! Congrats on such an exciting summer venture with Gini; it looks like such a great place to be. I look forward to hearing more! ~Anne

  • Kelsey

    Wow Dan. This seems very serendipitous for you, I look forward to hearing about all the cool things you are doing.

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  • Hi, Anne and Kelsey! It’s great to see a couple of my fellow Medill IMCers stop by to say hello. I appreciate your support! I hope you’re both enjoying your summers so far. Can’t wait to hear how your projects are going!

  • Welcome Dan! It’s been nice getting to know you this week. Whatever you decide to do after graduation, you’ll have an incredible advocate in Gini, either at AD or while searching for employment elsewhere!

  • I appreciate the warm welcome, Jelena! It’s been great interacting with you so far, and I’m looking forward to seeing the post I cornered you into writing on Facebook! You’re right, Gini has been a tremendously generous advocate for me — even way before I started working for her. I’m a very lucky guy!