http://spinsucks.com/communication/newsjacking/ Professional Development for PR and Marketing Pros Tue, 18 Jun 2013 04:33:50 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://spinsucks.com/communication/newsjacking/#comment-111276 Newsjack the Newsjackers: Using Bit.ly and Cision | Cisionblog Mon, 13 Aug 2012 15:06:52 +0000 http://spinsucks.com/?p=9538#comment-111276 [...] has become a common practice for the successful PR professional.  Many blog posts (here and here) have been written about best practices for successful campaigns but they all run into the same [...]

]]> http://spinsucks.com/communication/newsjacking/#comment-94147 Frases Romanticas Thu, 16 Feb 2012 12:47:12 +0000 http://spinsucks.com/?p=9538#comment-94147 scans the globe for the best Newsjacking examples. Newsjacking is the act of redirecting the momentum from breaking news into your http://www.frasesdeamor9.org/

]]> http://spinsucks.com/communication/newsjacking/#comment-94146 Frases Romanticas Thu, 16 Feb 2012 12:46:33 +0000 http://spinsucks.com/?p=9538#comment-94146 scans the globe for the best Newsjacking examples. Newsjacking is the act of redirecting the momentum from breaking news into your

]]> http://spinsucks.com/communication/newsjacking/#comment-88425 EricaAllison Thu, 29 Dec 2011 02:11:12 +0000 http://spinsucks.com/?p=9538#comment-88425 Love that story and just downloaded your book. I remember reading “The New Rules of Marketing and PR” and thinking I had finally found a reasonable and sound approach to what I love to do. Can’t wait to read your latest!

]]> http://spinsucks.com/communication/newsjacking/#comment-88409 ddesk Wed, 28 Dec 2011 22:26:38 +0000 http://spinsucks.com/?p=9538#comment-88409 I wrote this post recently http://kristoferbjorkman.com/2011/12/01/what-can-professional-journalists-bring-to-the-table-part-2/, and I guess newsjacking is the other side of crowd sourcing?

]]> http://spinsucks.com/communication/newsjacking/#comment-88408 ddesk Wed, 28 Dec 2011 22:22:22 +0000 http://spinsucks.com/?p=9538#comment-88408 Interesting post, David. Thanks. I just downloaded your book.
I guess newsjacking is all about listening in real time, react and contribute with your experiences and knowledge, right a way. Would you say PR practitioners should do this full time, or how much of their time should they spend on monitoring vs start the conversation by themselves, with their own stuff and thoughts?

]]> http://spinsucks.com/communication/newsjacking/#comment-88388 AbbieF Wed, 28 Dec 2011 20:39:36 +0000 http://spinsucks.com/?p=9538#comment-88388 Just downloaded the book — look forward to reading it. We talk alot about this with our staff and clients…we need to pay attention to the news around us. Not only to determine if we can add additional insight, but equally as important to know when not to pitch.

]]> http://spinsucks.com/communication/newsjacking/#comment-88229 davidmeermanscott Tue, 27 Dec 2011 09:18:18 +0000 http://spinsucks.com/?p=9538#comment-88229 @ginidietrich Hope you enjoy it. Let me know about your newsjacking successes.

]]> http://spinsucks.com/communication/newsjacking/#comment-88228 davidmeermanscott Tue, 27 Dec 2011 09:17:42 +0000 http://spinsucks.com/?p=9538#comment-88228 @ExtremelyAvg I love stories like that.

]]> http://spinsucks.com/communication/newsjacking/#comment-88227 davidmeermanscott Tue, 27 Dec 2011 09:16:23 +0000 http://spinsucks.com/?p=9538#comment-88227 @adamtoporek Yes. You can prepare for that sort of news. But frequently the most successful newsjacks are the ones that are completely unexpected BUT only if you are very quick.

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