Gini Dietrich

Nike Takes Stance with Tiger Woods

By: Gini Dietrich | April 8, 2010 | 

I was going to blog today about Spirit Airlines charging $45 for a CARRY-ON bag (not checked luggage!!) and relate it back to Tuesday’s blog post about the New York Times charging for content. But then, whoa! I saw the new Nike ad which features a voice from the grave – Tiger Woods’s dad!

If you haven’t yet seen it, watch it now. Then we’ll discuss.

Minus the PR nightmare Tiger caused when he refused to talk about the scandals (see the blog post I wrote about it here), I’ve said all along that if his dad were still alive, this would NEVER have happened. I’m a big “if you don’t think your parents would approve, don’t do it” person and that has bothered me since last Thanksgiving when this all began to unfold.

But that’s neither here nor there. Bravo Nike! Bravo for taking a stance on showing that they still stand behind Tiger (who is, let’s be real, the greatest golfer of all time), but that they don’t condone his behavior. What a fantastic way to show the world they have integrity!

What do you think?

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!