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Nine Simple Strategies to Help You Land a PR Job

By: Guest | August 16, 2011 | 
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Today’s guest post is written by Laura Click.

In the past few weeks, I’ve been asked by a number of PR and marketing professionals for advice on their job search in this tough market.

Although the economy has made finding a job difficult, there are number ways to give yourself the edge and help you land an awesome PR job.

  1. Ramp up your digital footprint. If you don’t have a Web site or blog, get one now. And, reserve a URL in your name (i.e. lauraclick.com). You want to own that space instead of someone else getting to it first. It also helps to have a Google Profile and be active on Twitter, LinkedIn, and Facebook, which all rank really high in search results.
  2. Build a digital resume. LinkedIn offers a great way to showcase your experience. Fill out your profile completely and ask your contacts to write recommendations for you. Gini Dietrich recently offered some great LinkedIn tips that will help. You can also use DoYouBuzz to build a slick online resume or Carbonmade to create an online portfolio.
  3. Start blogging. More and more businesses are creating content through blogs, so you must know how to write for this medium. Look at what Christina Pappas is doing, for example. Blogging not only showcases your expertise for your job search, but it also offers great SEO benefits, which may help you get found when companies are searching for someone to hire.
  4. Read, read, and read some more. Spend some time every day reading the news, industry publications, books, and smart blogs (such as Spin Sucks). And don’t be afraid to comment on blog posts – it’s a great way to learn more about a topic and help you get noticed.
  5. Connect with industry leaders online. Connect with the leaders in your community by asking questions on blog posts, replying to them on Twitter, or striking up a conversation on Google+. You never know where it might lead. Don’t be shy about the fact that you are on the job search. In fact, my friend, Courtenay Rogers, recently found a marketing job in two weeks thanks to her Twitter connections. Pretty amazing.
  6. Go to meetups in your community. Although online relationships are fantastic, you can really cement those connections when you meet people in person. If your community is like mine, there are all sorts of after-hours events and meetups where you can can hang out with the people you talk to online. And the good news is that many of these events are free! Ask around or check out meetup.com to find events in your city.
  7. Do your research. Before contacting a company, prove you know what they’re about by thoroughly reading their blog (not just the most recent post) and following their brand and employees in social networks. You can also use LinkedIn to see if your friends have any contacts within the company you’re targeting. If they do, ask them to make the introduction.
  8. Pay attention to your social stats. Many employers are now basing hiring decisions on Klout scores and social media stats. Don’t believe me? Check out Mark Schaefer’s recent blog post. I’m not saying you should spend all of your time trying to get a high Klout score, but you should be aware of this growing trend and that many potential employers may consider this.
  9. Volunteer. Reach out to local non-profits to offer your skills for free. Not only does this help you flex your PR muscles, but it can also strengthen and extend your network of contacts.

Now it’s your turn. What tips would you add for job seekers?

Laura Click is founder and chief innovator at Blue Kite Marketing, a Nashville-based marketing and social media strategy firm that’s passionate about helping small businesses reach new heights.

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87 Comments on "Nine Simple Strategies to Help You Land a PR Job"

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burgessct
burgessct
5 years 7 days ago

Great piece with excellent examples – I would add: Bring value to every discussion you participate; know there are no do-overs online – You are known by the company you keep – life is a marathon every experience the stepping stone to the next. Thanks for this piece Laura – thanks for sharing Laura’s thoughts with us Gini.

lauraclick
lauraclick
5 years 7 days ago

@johnjustic Me too! Thanks for sharing it, John. Good luck with your search!

johnjustic
johnjustic
5 years 7 days ago

@lauraclick thank you very much!

courtenayrogers
courtenayrogers
5 years 7 days ago

Once again, fabulous advice, Laura! I just told someone today who is looking to hire a salesperson to put the job out on Twitter and not waste their time or money on recruiting. Thanks for including me in your list!

lauraclick
lauraclick
5 years 7 days ago

@courtenayrogers Thanks for sharing my post, Courtenay! 🙂

courtenayrogers
courtenayrogers
5 years 7 days ago

@lauraclick Thanks for including me!

lauraclick
lauraclick
5 years 7 days ago

@davemurr Thanks for sharing my post from @spinsucks, Dave. I really appreciate it.

lauraclick
lauraclick
5 years 7 days ago

@calevans Thanks for sharing my post from @spinsucks, Cal. I appreciate it!

lauraclick
lauraclick
5 years 7 days ago

@calevans Thanks for sharing my post from @spinsucks, Cal. I appreciate it!

lauraclick
lauraclick
5 years 7 days ago

@kacythedude Thanks for sharing my post from @spinsucks, Kacy. I really appreciate it!

KacyTheDude
KacyTheDude
5 years 7 days ago

@lauraclick No problem. Life good on your end?

mlaffs
mlaffs
5 years 7 days ago

@ginidietrich hey, @evanhamilton and i would love your help getting the word out about #rightPR on sept 6 http://mkl.af/6P

AdamSinger
AdamSinger
5 years 7 days ago

@ginidietrich seriously? her name is @lauraclick …is Click her real last name? That’s just awesome, she was born to be an online marketer!

lauraclick
lauraclick
5 years 7 days ago

I just want to thank ginidietrich and lisagerber for sharing the Spin Sucks community with me today – I’m thrilled to be here!

Also, I think it’s high time we get the party started here, don’t you think? So, dive in, why don’t ya? What sage advice would you offer to folks looking for a PR/marketing job right now? And, what do you look for when you’re hiring?

If you’re looking for a job, what questions do you have? Maybe the smart folks here can help.

So, let me have it! I’m here and listening! 🙂

lauraclick
lauraclick
5 years 7 days ago

@courtenayrogers That’s great advice, Courtenay! You should know. 🙂

Thanks for stopping by. You are really a FABULOUS networker. People who are looking for a job should really follow your example. Seriously.

lauraclick
lauraclick
5 years 7 days ago

@burgessct Great additions, Christopher – especially the no “do-overs” line. You can delete things all you want, but things never REALLY die online. There are plenty of people that learned that lesson the hard way.

lauraclick
lauraclick
5 years 7 days ago

@burgessct Great additions, Christopher – especially the no “do-overs” line. You can delete things all you want, but things never REALLY die online. There are plenty of people that learned that lesson the hard way.

lauraclick
lauraclick
5 years 7 days ago

@laurenlrnz It’s true! Just ask @markwschaefer. Did you read his post? It was a good one. Thanks for the RT!

lauraclick
lauraclick
5 years 7 days ago

@adamsinger @ginidietrich It’s true. My last name really is Click. Though, I wasn’t born with it. I can thank @garthclick for that. 🙂

lauraclick
lauraclick
5 years 7 days ago

@xcutpr Thanks for sharing my post from @spinsucks! I appreciate it.

lauraclick
lauraclick
5 years 7 days ago

@xcutpr Thanks for sharing my post from @spinsucks! I appreciate it.

lauraclick
lauraclick
5 years 7 days ago

@pasmithjr Thanks for sharing my post from @spinsucks! I appreciate it.

lauraclick
lauraclick
5 years 7 days ago

@pasmithjr Thanks for sharing my post from @spinsucks! I appreciate it.

RyanCritchett
5 years 7 days ago

Hey Laura – Cool seeing you here 😉 All solid stuff, especially responding and interaction with industry leaders. It’s cool having Carol Roth ask you to guest post for her blog. Sweet post.

RyanCritchett
5 years 7 days ago

Hey Laura – Cool seeing you here 😉 All solid stuff, especially responding and interaction with industry leaders. It’s cool having Carol Roth ask you to guest post for her blog. Sweet post.

RyanCritchett
5 years 7 days ago

Hey Laura! @lauraclick – Cool seeing you here 😉 All solid stuff, especially responding and interacting with industry leaders. It’s cool having Carol Roth ask you to guest post for her blog. Sweet post.

RyanCritchett
5 years 7 days ago

Hey Laura! @lauraclick – Cool seeing you here 😉 All solid stuff, especially responding and interacting with industry leaders. It’s cool having Carol Roth ask you to guest post for her blog. Sweet post.

lauraclick
lauraclick
5 years 7 days ago

@rjfrasca Thanks for sharing my post from @spinsucks, RJ! I appreciate it.

lauraclick
lauraclick
5 years 7 days ago

@rjfrasca Thanks for sharing my post from @spinsucks, RJ! I appreciate it.

lauraclick
lauraclick
5 years 7 days ago

@kacythedude I’m doing great, and you?

lauraclick
lauraclick
5 years 7 days ago

@itssocathybrown @ginidietrich You’re right – face to face is always important and maybe even more so now. Thanks for the RT!

lauraclick
lauraclick
5 years 7 days ago

@ryancritchett Hey – thanks for the RT, Ryan! So glad you liked it. How are you doing?

RyanCritchett
RyanCritchett
5 years 7 days ago

@lauraclick My absolute pleasure – Good, learning a lot. Really into social, growing blog, launching stuff. Still running?

lauraclick
lauraclick
5 years 7 days ago

@RyanCritchett Thanks, Ryan. Glad you like it.

And, you do mean @ginidietrich , right? After all, we’re on her blog, not Carol Roth’s. 😉

lauraclick
lauraclick
5 years 7 days ago

@ryancritchett Good to hear. And yes, I’m still running. I just ran a couple of miles this evening, in fact. 🙂

RyanCritchett
RyanCritchett
5 years 7 days ago

@lauraclick Wohooooo! Awesome – Do you track it at all through anything? Nike + or something? I use Nike+, darn cool!

lauraclick
lauraclick
5 years 7 days ago

@ryancritchett I do – I use CardioTrainer through my Android phone. I love it – plays music, gives me my pace, calories, time, map, etc.

lauraclick
lauraclick
5 years 7 days ago

@ryancritchett I do – I use CardioTrainer through my Android phone. I love it – plays music, gives me my pace, calories, time, map, etc.

RyanCritchett
RyanCritchett
5 years 7 days ago

@lauraclick Nice, so you strap the phone to your arm or something? Or do you carry it.

lauraclick
lauraclick
5 years 7 days ago

@JamieCrager Thanks for sharing my post from @spinsucks, Jamie! You rock!

lauraclick
lauraclick
5 years 7 days ago

@ryancritchett Strap it to my arm. And, I like having my phone on me since I’m often running alone.

RyanCritchett
RyanCritchett
5 years 7 days ago

@lauraclick Makes a lot of sense. Smart girl!

rjfrasca
rjfrasca
5 years 7 days ago

@lauraclick Absolutely. I’ll be putting every one of those 9 tips into my arsenal over the next few months too 🙂 Have a great night

markwschaefer
markwschaefer
5 years 7 days ago

@lauraclick @laurnelrnz Yup … heard about another example of that today.

xcutpr
xcutpr
5 years 7 days ago

@lauraclick My pleasure–great post!

Lisa Gerber
5 years 7 days ago
@lauraclick Hi Laura! Whew, took me all day to get over here. 🙂 i think this is CRITICAL advice. Those that submit resumes and hope to get callbacks may be waiting a long time. It’s all about using your network. Cultural fit is so important and is something that wasn’t emphasized, I don’t know, maybe 10 years ago? More? At Spin Sucks/Arment Dietrich we almost always hire people we are already connected to or know in our social networks. Not from a blind resume. Thanks for the post and I think I’ll invite @soulati back to guest post on how… Read more »
KacyTheDude
KacyTheDude
5 years 7 days ago

@lauraclick Pretty good. Thinking about our next #Nashburger. We should probably get that on the calendars.

RyanCritchett
5 years 7 days ago

@lauraclick@ginidietrich No, I wrote for Carol’s blog and I was talking about how awesome that is!

RyanCritchett
5 years 7 days ago

@lauraclick@ginidietrich and relating it to the industry leader thing.

lauraclick
lauraclick
5 years 7 days ago

@RyanCritchett@ginidietrich That IS awesome, Ryan! FACEPALM. Sorry about that – I misread it. We’ll call it a blonde moment. Thanks for clarifying. Kudos on the guest post!

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