Gini Dietrich

On-Page SEO Tips for PR Pros

By: Gini Dietrich | August 27, 2013 | 
157

On-Page SEO Tips for PR ProsBy Gini Dietrich

About a week ago, we talked about content marketing and how to get started. In that blog post, I promised to come back and talk about on-page search engine optimization, a topic that still evades many PR professionals.

Though experts on storytelling tell you not to start at the beginning, that’s precisely where we’re going to start today. The beginning (I feel like Julie Andrews singing in The Sound of Music – it starts at the very beginning; a very good place to start).

What is On-Page SEO?

On-page SEO is what you do to the text people see when they read your website, your blog, or any of your online content.

It used to be SEO was all about what happened on the backend of your website. The meta descriptions and title tags and links were all the rage. But then Google discovered the search experts were gaming the system and changed their algorithm.

Now Google wants to see really good content that has keywords inserted in the way a human being would read. What they found before was what is called keyword stuffing. A search expert would take the word or phrase they wanted to rank for and put it in a piece of content as many times as they could. This would alert the search engines they were relevant for that topic and the page would be returned at the top of the search results.

The problem? It tended to read something like this:

I’ve always wanted to be a fairy princess. If I were a fairy princess, I could snap my fingers and little fairy princess elves would clean my house. Little fairy princess elves would paint my toenails and fairy princess elves would brush my hair. My laundry would be done by fairy princess elves and the fairy princess elves would cook my dinner. The fairy princess elves would make me chocolate cake every night and the fairy princess elves would make me homemade ice cream.

That was painful to write, let alone read.

How Does On-Page SEO Work?

In January, Google released its 24th version of  what is called Panda. The goal of Panda is to return only high-quality search results from sites that have high authority. So, if you want to rank for “fairy princess,” you have to be smart about how and where you place that phrase throughout your copy. If you write it like I did above, not only will you not rank for the phrase, Google will slap your hand by pushing you down in the search results. Now you have to think about:

  • Content of the page
  • The title tag
  • The URL
  • The image alt text

Content of the Page

Now you know you have to write content that makes human beings happy. Not only does it need to be valuable and informative and educational and engaging, you have to write it in a way that the search engines understand you have authority on the topic, without overkill. You can use any combination of your phrase; in this case, we’ll use combinations of “fairy princess.”

I’ve always wanted to be a fairy princess. I would sit in my library every morning and read some books while my elves tidied up my bedroom and made my bed. Then I would move to the patio, where the sun would warmly welcome me to my fairy princess chair. There I would write about the handsome prince who would someday find me and sweep me off my feet. We would have scads of children who are raised to believe in their very own prince or princess.

You want to have at least 300 words, but 500-700 is magical. In a 500-word piece of content, you might have some combination of “fairy princess” five or six times. The three times I have it in the few sentences above is a little too much – one phrase every two sentences is a lot – but you get how it works now. Think about how you incorporate your phrase without overkill.

The Title Tag

If you write in a content management system (I’m using WordPress to write this), you can create title tags without having to go into the programming side of things.

The title tags are also called headings.

For instance, the headline above (The Title Tag) is what is called an H3…or heading 3.

Screen Shot 2013-08-02 at 8.30.48 AM

You’ll notice I’ve used my keyword “on-page SEO” in two title tags to this point. That’s the easy part!

The URL

This is another easy part, but it takes a little formatting at first.

Have you ever noticed a URL on your own site that reads something like this: http://www.companyname.com/123456?

This is bad.

What you want is this: http://www.companyname.com/fairy-princess.

This is good.

Alt Text Image

The keyword or phrase should always be in your URL.

If you’re using WordPress, it’s easy to change by clicking on the “edit” button next to the permalink at the top of the post. I just copy my headline, paste it there, and voila!

The Image Alt Text

The who, what?

Every piece of content you write should have an image. After all, people are visual learners so you want to give them something to look at that helps break up the text.

When you insert a photo or image into your content, it will let you change the line that is labeled “alt text.”

Screen Shot 2013-08-02 at 9.03.31 AM

You’ll see title, caption, alt text, and description. You really only need to worry about the alt text. I copy my headline and paste that into that box, too.

Now I have my key phrase on the image.

Tools to Use

There are plenty of tools you can use to help you with on-page SEO, but my favorite is Yoast (I know many people like what Genesis does automatically if you use one of their themes).

It attaches to your content management system so you can see blank boxes when you open a draft post or page. It gives you a red, yellow, or green light based on how well you’ve optimized your content.

If you have a red or yellow light, it makes recommendations on what you can do to fix the page.

As you make changes, and click “save draft,” it changes the color of the light for you until you’re at a green.

So there you have it. Next week we’ll talk about how to use calls-to-action in your content to motivate buyers.

A modified version of this first appeared in my weekly AllBusiness Experts column.

P.S. Don’t forget we have Jay Baer here on Thursday to talk about all things Youtility! Register (for free) here.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Spin Sucks in Your Inbox

Leave a Reply

157 Comments on "On-Page SEO Tips for PR Pros"

avatar

Sort by:   newest | oldest
TaraGeissinger
3 years 28 days ago

I love that you put this together! With Google continually redefining the rules when it comes to inbound links, having strong on-page optimization is critical to a successful SEO campaign. Of course social networking, strategic guest posts and quality articles help– but if you don’t have a strong website as a foundation, you’re going to ultimately struggle with rankings.

ginidietrich
3 years 28 days ago

TaraGeissinger Amen.

decillis1
decillis1
3 years 28 days ago

There’s an easier (and better) way to do the url in WordPress. Go to Settings>Permalink Settings. I use custom structure and then have “/%category%/%postname%/” to get the category and post name into the url. 
And I live for Yoast. It makes life so genuinely happy.

ginidietrich
3 years 28 days ago

decillis1 That’s how I have it set up, too, but not all blogs can do that. We have a client one we have to manually update every time because of the way the theme is set up.

decillis1
decillis1
3 years 28 days ago

ginidietrich So weird… That is something I haven’t come across yet.

jasonkonopinski
3 years 28 days ago

decillis1 ginidietrich Hard-coded themes make me stabby.

Word Ninja
3 years 28 days ago

jasonkonopinski decillis1 ginidietrich Stabby? I like that word.

ginidietrich
3 years 28 days ago

jasonkonopinski decillis1 Yeah, it’s always hard-coded themes. They make me stabby, too.

jasonkonopinski
3 years 28 days ago

ginidietrich decillis1 Yep. They tend to be total jerks – stripping out HTML formatting (unordered and ordered lists especially) and tags. 
I’m not bitter. NOPE.

jasonkonopinski
3 years 28 days ago

OF COURSE you used “fairy princess”.

ginidietrich
3 years 28 days ago

jasonkonopinski I thought I was quite hilarious when I wrote that!

jasonkonopinski
3 years 28 days ago

ginidietrich I laughed because it’s true.

jasonkonopinski
3 years 28 days ago

I’ll add that while the goal is to get every page indexed and properly optimized, you have to choose your battles wisely. Think about the function and purpose of each and every page on your site and optimize to meet that purpose. For example, a resource library for use by internal sales staff needn’t be optimized, nor should parts of your site that require a login to access.

ginidietrich
3 years 28 days ago

jasonkonopinski That might be a little too advanced for this post.

belllindsay
3 years 28 days ago

ginidietrich jasonkonopinski BAHAHAHA!! #speakenglishKonopinski!!

rdopping
rdopping
3 years 28 days ago

I have to say I am doing most of this right except for the URL and the Image Alt Text. The other stuff (all this backend mumbo-jumbo) I still need to sort out. 
I like coming here. It makes me feel good. Thanks Fairy Princess!

ginidietrich
3 years 28 days ago

rdopping The backend mumbo jumbo. LOL! 
Did you ever find that apartment that was for rent?

rdopping
rdopping
3 years 28 days ago

ginidietrich rdopping sorry. slow. huh?

ginidietrich
3 years 28 days ago

rdopping The photo you posted on Facebook that said, “Apartment for rent” and it was only the toilet.

rdopping
rdopping
3 years 28 days ago

ginidietrich rdopping Right! That is in Parry Sound about 2.5hrs drive north of Toronto. Cottage territory. A little rustic at the best of times.
Too funny. Awesome memory…..

ginidietrich
3 years 28 days ago

rdopping It was hilarious!

Lara Wellman
Lara Wellman
3 years 28 days ago
It bothers me to no end that  Panda doesn’t like posts under 300 words and prefers 500-700 words.  Clearly this isn’t your fault but I like to complain about it 😉  I’m always trying to keep my posts as clear and to the point as possible…  and now if I can say it in 250 I have to up my word count.  SIGH! Those title tags are my friend though because it lets me skim long posts to see if I want to read it in more detail, so everyone should definitely use those – not only for SEO but… Read more »
Word Ninja
3 years 28 days ago

Lara Wellman I’m forwarding, too. My friend and I were just talking yesterday about optimizing our sites. She’ll love this. I agree about the word count, Lara, although I tend to be verbose anyway.

Lara Wellman
Lara Wellman
3 years 28 days ago

Word Ninja Hehe.  I don’t think I’m the norm with having to lengthen posts 😉

Word Ninja
3 years 28 days ago

Lara Wellman Sometimes people appreciate something that doesn’t take a long time to read but still packs a punch.

ginidietrich
3 years 28 days ago

Lara Wellman LOL!! I’m jus the messenger! You’re hilarious!

Tinu
3 years 28 days ago
Great primer. Our folks try to stay ahead of what Google is doing – litmus is, if trends continued the way they were, would this page pass muster in three to five years? If yes, we go. If not, we adjust. That way, instead of jumping through the hoops of the minor changes, we made the shift in focus everyone is making now about 18 months ago.  If you look at what changes were made in each update (especially pre-Panda), you can see that Google is Trying (though sometimes still failing) to deliver the best content, but are using apparent… Read more »
ginidietrich
3 years 28 days ago

Tinu Are you trying to butter me up so I’ll give up Robin on Saturday nights, too?
The big, big issue I see, particularly among business leaders, is they get sold a bunch of hooey by people who don’t know what they’re doing and they spend money buying links and the such. In fact, we had a client do that (without talking to us first) and I threw a hissy fit. He told me he thought I was wrong and we ended up ending the relationship. Fast forward four months and they just got slapped with a penalty. Sigh…

LSSocialEngage
3 years 28 days ago

Great new tips and reassurance that some of what I have been doing with my content is bang on. Also would love a fairy princess elf or two for my house.

ginidietrich
3 years 28 days ago

LSSocialEngage Wouldn’t that be nice? I need one to do laundry and one to dry my hair.

photo chris
photo chris
3 years 28 days ago

ginidietrich LSSocialEngage until one arrives to dry my hair I rely on my Chi dryer. Not as good as an elf, but better than your everyday dryer.

ginidietrich
3 years 28 days ago

photo chris LSSocialEngage I haven one, too, but I still hate to dry my hair.

Word Ninja
3 years 28 days ago

Thank you. Love how you broke this down, and the Moz article is great, too. Like rdopping, I had most of it down but wasn’t taking advantage of the alt text. In WordPress, I was paying more attention to the title field for the image than the alt text field. Thanks for the tip!

rdopping
rdopping
3 years 28 days ago

Word Ninja rdopping Glad to see I am not alone.

ginidietrich
3 years 28 days ago

Word Ninja My pleasure! AND you have a guest post coming here this week!

Word Ninja
3 years 28 days ago

ginidietrich REALLY?

ginidietrich
3 years 28 days ago

Word Ninja Really! It runs tomorrow!

Word Ninja
3 years 28 days ago

ginidietrich Holy crap, did you fix it? make it way better? what am I supposed to do? just be ready at noon? maybe no one will notice it…

Word Ninja
3 years 28 days ago

ginidietrich Also THANK YOU! That’s so cool.

belllindsay
3 years 28 days ago

Word Ninja ginidietrich Didn’t you get my email…?

Word Ninja
3 years 28 days ago

belllindsay ginidietrich Just the one on Aug. 22 asking for a bio. Was there another one?

John_Trader1
John_Trader1
3 years 28 days ago

Next step – get people to share the content. You have then completed the SEO golden circle. 
Great post Gini, thanks for breaking it all down in a simple and easy format. It’s important that people not ignore Google’s algorithm tweaks and pay attention to the new format. Simply ignoring it and doing business as usual is just foolish at this point.

ginidietrich
3 years 28 days ago

John_Trader1 I initially wrote this for business owners and then tweaked it for this audience. It always pains me when an SEO firm is hired that doesn’t know what the heck they’re doing.

jolynndeal
3 years 28 days ago

Gini to the rescue, once again! Thank you for wrapping it all up for us. I have a quick question. Do you use a plugin for the headings? My theme doesn’t have the nice little drop down box you picture in the post, so I was wondering if it was a plugin. Or… if you or others in the group knew of one.

ginidietrich
3 years 28 days ago

jolynndeal Do yo have a spot where you can do bold, italics, bullets, hyperlinks?

jolynndeal
3 years 28 days ago

ginidietrich jolynndeal Yes, I do and it’s strange because there’s no drop down like what your picture showed. I’m sure this is operator error!

ginidietrich
3 years 28 days ago

jolynndeal OK…so next to that you’ll see a little icon that looks like a long rectangular and then a larger one below it. If you hover over it, you’ll see it’s called the kitchen sink. Click on that.

jolynndeal
3 years 28 days ago

ginidietrich jolynndeal Oh how embarassing. I’m as red as the days when I would put on baby oil to sunbathe.  Thank you, Gini.  Now I have to go play with my new toy.

ginidietrich
3 years 28 days ago

jolynndeal The ONLY reason I know that is because I did the exact, same thing. So no need to be embarassed at all!

belllindsay
3 years 28 days ago

ginidietrich jolynndeal Can someone find my send button please???

jolynndeal
3 years 28 days ago

belllindsay I’m particularly good at finding send, especially when it’s not the right time to click on it!

ginidietrich
3 years 28 days ago

jolynndeal belllindsay Lindsay not being able to find her send button for MONTHS and then me finding it for her in about three seconds is one of the all-time best stories!

jasonkonopinski
3 years 28 days ago

jolynndeal Don’t fear the HTML. 🙂

jolynndeal
3 years 28 days ago

jasonkonopinski jolynndeal I’ve tried the HTML, even cutting and pasting what I see in other posts using “page source”, and I inevitably do something wrong. Thank you, though!

jasonkonopinski
3 years 28 days ago

jolynndeal Let me know if I can help. 🙂

jolynndeal
3 years 28 days ago

jasonkonopinski jolynndeal I would LOVE your help.  Thank you! Thank you! How can I reach you? I’m at jolynndeal@mymarketingcafe.com.

jasonkonopinski
3 years 28 days ago

jolynndeal jason@jasonkonopinski.com 🙂

Word Ninja
3 years 28 days ago

jasonkonopinski jolynndeal Very true, you can teach yourself enough html code to be dangerous. But it’s empowering when you get it right and don’t have to once again call your webmaster friend in the middle of the night on her honeymoon in Hawaii.

jolynndeal
3 years 28 days ago

Word Ninja jasonkonopinski jolynndeal This makes me think of my google authorship debacle.  Gini’s post saved me then too!

Word Ninja
3 years 28 days ago

jolynndeal jasonkonopinski I’m still having trouble with that one. Will have to check Gini’s post.

KateFinley
3 years 28 days ago

Wait. So are you or are you not a fairy princess? I could use a few elves …

ginidietrich
3 years 28 days ago

KateFinley I think you know the answer to that.

KateFinley
3 years 28 days ago

ginidietrich I knew it. I’d like three elves please.

ginidietrich
3 years 28 days ago

KateFinley Silly, you can’t just order elves.

KateFinley
3 years 28 days ago

ginidietrich I thought you had express, elf-shipping email capability!

ginidietrich
3 years 28 days ago

KateFinley I am not the elf provider. You have to earn them. One day, when you are crowned Fairy Princess, they just show up.

jasonkonopinski
3 years 28 days ago

ginidietrich KateFinley MINIONS.

biggreenpen
3 years 28 days ago

ginidietrich KateFinley The elves aren’t on the shelf? #illusionsshattered

photo chris
photo chris
3 years 28 days ago

biggreenpen ginidietrich KateFinley oh- they are- but hose are the CREEPY elves. You want the fairy princess ones. 🙂

Word Ninja
3 years 28 days ago

photo chris biggreenpen ginidietrich KateFinley I’ll take a Legolas elf.

photo chris
photo chris
3 years 28 days ago

Word Ninja ginidietrich KateFinley …am now googling legolas elf……

photo chris
photo chris
3 years 28 days ago

Word Ninja ginidietrich KateFinley oh- I would like a Legolas elf too please!

Word Ninja
3 years 28 days ago

photo chris Word Ninja ginidietrich KateFinley Right???!!!

Word Ninja
3 years 28 days ago

photo chris Hey, good to see your smiling face!

belllindsay
3 years 28 days ago

ginidietrich KateFinley I have scads of elves.

kaitlynworkman
3 years 28 days ago

We use Yoast and love it; do you know if it’s been updated to reflect the changes Google made to Panda?

ginidietrich
3 years 28 days ago

kaitlynworkman It has…there was a pretty big update to it about a month or so ago

kaitlynworkman
3 years 28 days ago

ginidietrich good to know. I typically just keep editing until my light turns green which helps take the thinking out of writing 🙂

ginidietrich
3 years 28 days ago

kaitlynworkman LOL! I do that, too.

belllindsay
3 years 28 days ago

ginidietrich kaitlynworkman “which helps take the thinking out of writing” Ouch. That broke my story-telling heart.

ginidietrich
ginidietrich
3 years 28 days ago

claudeoggier Thanks Claude!

claudeoggier
claudeoggier
3 years 28 days ago

ginidietrich my pleasure!;-)

ginidietrich
ginidietrich
3 years 28 days ago

KurtScholle Thank you, sir!

KurtScholle
KurtScholle
3 years 28 days ago

ginidietrich You’re welcome! Love your work, Gini!

RobBiesenbach
3 years 28 days ago

This is great information, ginidietrich, and reassuring. Sometimes Yoast is such a nag. “You have your keywords in the headline, but they really should be the first words,” etc. Sometimes that just doesn’t work out, but as someone else said, as long as I get the green light I feel pretty good.
One thing you didn’t cover is the meta description. Is that less important for SEO than the other elements here?

Word Ninja
3 years 28 days ago

RobBiesenbach ginidietrich Does Yoast nag you as badly as the GPS?

RobBiesenbach
3 years 28 days ago

Word Ninja ginidietrich Ha! GPS. In the car I’m always filing in the implicit messages from the GPS lady. “You missed your exit (jackass) … recalculating (idiot) …”

Word Ninja
3 years 28 days ago

RobBiesenbach ginidietrich That’s what your wife is for…

ginidietrich
3 years 28 days ago

RobBiesenbach Yes, it’s important, but that’s off-page SEO. 🙂

RobBiesenbach
3 years 28 days ago

ginidietrich Ah, I see, said the blind man!

ginidietrich
3 years 28 days ago

RobBiesenbach LOL!!

CjShaffer1
CjShaffer1
3 years 28 days ago

ginidietrich have to disagree with you here. Anything you can control on the page is on-page 😉 Off page seo is generally not something you have complete control over I.e. Link building or social signals.

ginidietrich
3 years 28 days ago

CjShaffer1 Sorry – I’m talking about what people see vs. what they don’t see. I originally wrote this for business owners who have to do this stuff themselves and it’s easier for them to understand on-page as what they see on the page and off-page as the stuff they have to do behind the scenes. It’s not technically correct, but it works for the non-SEO folks.

CjShaffer1
CjShaffer1
3 years 28 days ago

RobBiesenbach ginidietrich Rob, didn’t see your comment before I wrote mine or I would have responded earlier. Meta Desc has a lower impact than the words on the page, title tags, (and probably image tags). That being said, it’s not unimportant. A solid meta desc will increase the click through rate when you DO show up in search results. Click through rates DO have an impact in where you rank, so anything you can do to increase the number of people clicking your results and staying on your website, the better.

RobBiesenbach
3 years 28 days ago

CjShaffer1 ginidietrich Thank you. That makes sense. I think the meta description is also another good exercise for really focusing your content and pulling out what’s important to your potential market.

Cherri Littleton Megasko
Cherri Littleton Megasko
3 years 28 days ago

Excellent … bookmarked!

photo chris
photo chris
3 years 28 days ago

@Cherri Littleton Megasko well, THAT’s much neater than my print out, lol. WHY do I always forget about things like this?

ginidietrich
3 years 28 days ago

@Cherri Littleton Megasko Along with your Content Chemistry!

photo chris
photo chris
3 years 28 days ago

Soo- I see you’ve found the topic for your next book! Little girls everywhere will be so thrilled! I know my daughter would like a room full of elves at her disposal. Her little brother is just not cutting it.
Seriously, I am printing this and tacking it up on my wall as a checklist for future posts! Will nudge powers that be about Yoast. Again. Thank you thank you thank you!

ginidietrich
3 years 28 days ago

photo chris There is your cute face!!

photo chris
photo chris
3 years 28 days ago

ginidietrich photo chris ROFLMAO! Yes. I added a picture. Which simply speaks to your awesome power,lol.

belllindsay
3 years 28 days ago

photo chris ginidietrich I’ve been wondering all this time if you were male or female. #ImagesMatter

JoeCardillo
3 years 28 days ago

belllindsay photo chris ginidietrich I’ll cop to that also haha..

photo chris
photo chris
3 years 28 days ago

JoeCardillo belllindsay photo chris ginidietrich HA! Sometimes I use that to my advantage.I have talked about my husband, but I guess that doesn’t really seal the deal now does it?

Howie Goldfarb
3 years 28 days ago

These are great how to tips showcasing your content expertise ginidietrich  
I sent this to the NY Times and told them they should re-optimize all their digital content going back to 1857. 
Which is my humorous lead in to…..
What about your old content optimized for the old algorithm. Does that get washed away? So do we need to re-optimize all our content?

photo chris
photo chris
3 years 28 days ago

Howie Goldfarb ginidietrich oh- excellent question!

crestodina
crestodina
3 years 28 days ago
photo chris Howie Goldfarb ginidietrich Hi, everyone! I like this question too, so I’m going to take a quick shot at it. 🙂  Yes, it’s a good idea to keep an eye on old content and find ways to make sure it’s still relevant. There are trends in keyphrases. Some become more popular. Other phrases are dying out. Just last month “content marketing’ surpassed “web marketing” in popularity. Interesting, right? So it’s good to review old content from time to time.  But unless you had over-optimized things before – as in, the fairy princess of keywords was overdoing it – you probably… Read more »
ginidietrich
3 years 28 days ago

crestodina photo chris  Andy to the rescue!

CjShaffer1
CjShaffer1
3 years 28 days ago

crestodina photo chris Howie Goldfarb ginidietrich Couldn’t have said it better myself.

Howie Goldfarb
3 years 28 days ago

ginidietrich crestodina photo chris OK so I just got off the phone with the Google. They said any content formatted the old way will be disqualified unless you insert the words Eli Manning on each page.

jkempAPR
jkempAPR
3 years 28 days ago

ginidietrich This is good info! I just heard a similar (& GREAT) presentation in June by theAustinot. You should hear him talk about this!

theAustinot
theAustinot
3 years 28 days ago

jkempAPR ginidietrich Thanks for the kind words, Jennifer! Hope you’re having a great day. -Eric

ginidietrich
3 years 28 days ago

@theAustinot jkempAPR I shall go stalk Eric now!

DickCarlson
DickCarlson
3 years 28 days ago

I, Dick Carlson, really like your post.  It makes a big difference to me, Dick Carlson, that you understand how important SEO is to people like me, Dick Carlson.  So many people (not like me, Dick Carlson) just don’t get that.  If it wasn’t for people like you, people like Dick Carlson (that’s me!) just wouldn’t get the kind of links to their pages that they deserve.

ginidietrich
3 years 28 days ago

DickCarlson Let me guess…you want to rank for Dick Carlson?!?

Word Ninja
3 years 28 days ago

DickCarlson Dick Carlson is so funny!

ginidietrich
3 years 28 days ago

Word Ninja DickCarlson Don’t feed his ego!

T60Productions
3 years 28 days ago

Thanks for the tip on where to put the image text.  I’ve been wondering the best place for that!
–Tony Gnau

ginidietrich
3 years 28 days ago

T60Productions I learned you!

eveypistorio
eveypistorio
3 years 28 days ago

howielb Thanks Howie 🙂

CjShaffer1
CjShaffer1
3 years 28 days ago

Don’t underestimate the importance of the meta desc field. While it doesn’t have the inherent SEO value that it first did. It is still can play a major impact in how you rank, because it impacts various other factors like click through rate from Search Engine Results pages, which can give you the bump you want.

ginidietrich
3 years 28 days ago

CjShaffer1 I agree! I consider that off-page SEO, which is why I didn’t share it here (and the post was getting too long).

LauraPetrolino
3 years 28 days ago

So I hate SEO. I just don’t like dealing with it, it’s not how my brain works. To me SEO is sort of like putting away laundry, I know I have to and it is an important part of the process, but clothes still sit on my dryer for weeks.
Anyway this is the second SEO post you’ve done that has given me actionable advice that is easy and not overwhelming. The last one made me adjust a lot of things and this one will as well (plus you discuss fairy princesses, so win all over this post)

ginidietrich
3 years 28 days ago

LauraPetrolino If you think about SEO as a competition, I think you’ll like it a lot better. One of the things Sean, Andy, and I do is choose a topic, all write on it, and then see who ranks better. It’s FUN!

RobBiesenbach
3 years 28 days ago

ginidietrich LauraPetrolino That’s why I like the simple approach, too. SEO always gave me hives, and I’m far, far from an expert in it. But I look at it now as good audience-focused messaging. 
You want to appeal to a certain audience, you need to know what interests them (the keywords they’ll respond to), so you focus your content on that and be sure it’s repeated and reinforced, in the headline, subheads, body, etc., like key messages.

photo chris
photo chris
3 years 28 days ago

RobBiesenbach ginidietrich LauraPetrolino yes, before I read this I didn’t even THINK of using the headings as “searchable” It’s going to change the way I write!

Howie Goldfarb
3 years 27 days ago

photo chris RobBiesenbach ginidietrich LauraPetrolino one day when someone searches for Supreme Ruler of the Universe my name will come up in the top slot vs 4th right now behind Diddy, Bieber, and Kim Kardshian.

LauraPetrolino
3 years 28 days ago

ginidietrich Ohhh! I LOVE that!

photo chris
photo chris
3 years 28 days ago

ginidietrich LauraPetrolino you have a strange idea of fun, lol.

LauraPetrolino
3 years 28 days ago

photo chris ginidietrich LauraPetrolino sadly this IS what OCD type A people do for fun. Along with organize closets by color and type of clothing item and time how long it takes to do daily tasks so to maximize efficiency (not that I do these things of course, just saying….) 🙂

ryancox
3 years 28 days ago
I’m a pretty fairy princess, and to be perfectly honest, I couldn’t say it any better than the pretty fairy princess Laura Petrolino. So much in fact, I’m just going to copy and paste a specific part of the pretty fairy princess Laura’s comment: “Anyway this is the second SEO post you’ve done that has given me actionable advice that is easy and not overwhelming.” I think the pretty fairy princess LauraPetrolino #nailedit that actionable easy-to-digest posts from pretty fairy princess @ginidietrich make even us somewhat savvy SEO pretty fairy princesses happy. Like you said — think of it like a competition. I hate… Read more »
ginidietrich
3 years 28 days ago

ryancox You’re welcome, nut case.

LauraPetrolino
3 years 28 days ago

ginidietrich ryancox Dearest Gini, please do not speak to Sir CoxyMonkey in this manner. I believe with this most recent post of his he has shown himself to not just be of extraordinary intelligence, but of extremely honorable character.
Notice how he not only showed appreciation for my commenting wisdom, but also acknowledged my royalty. This man deserves respect.
Thank you

ginidietrich
ginidietrich
3 years 28 days ago

MatthewLiberty Thanks Matt! You’re always so good to me!

MatthewLiberty
MatthewLiberty
3 years 28 days ago

ginidietrich Haha, cheers…keep up the good work.

ginidietrich
ginidietrich
3 years 28 days ago

neicolec Thank you!

neicolec
neicolec
3 years 28 days ago

ginidietrich I’m off tomorrow, Gini, to take my oldest to college! Boo-hoo. Sooooo hard!

ginidietrich
ginidietrich
3 years 27 days ago

neicolec OMG! It’s finally here! Good luck today!

ginidietrich
ginidietrich
3 years 27 days ago

rwohlner Oh goodie. It’s almost football season!

rwohlner
rwohlner
3 years 27 days ago

ginidietrich go Pack go

ginidietrich
ginidietrich
3 years 27 days ago

rwohlner LOL

JeffSheehan
JeffSheehan
3 years 27 days ago

theshiramiller Shira, TY for the RT. Greatly appreciated. Hope you’re enjoying your Wednesday here in #ATL ?

theshiramiller
theshiramiller
3 years 27 days ago

JeffSheehan I am, thanks for asking! How about you?

ginidietrich
ginidietrich
3 years 27 days ago

Bessiejking SpinSucks Thanks Bessie!

Bessiejking
Bessiejking
3 years 27 days ago

ginidietrich SpinSucks welcome, looking forward to tomorrow’s char and the next post! Night night 🙂

ginidietrich
ginidietrich
3 years 26 days ago

LizReusswig LOL

SpinSucks
SpinSucks
3 years 26 days ago

Kato42 😀 Hope all is well Kate!

SpinSucks
SpinSucks
3 years 26 days ago

aileenabella Great tips in that post!

srogers60
srogers60
3 years 26 days ago

Hafenbrack This is exactly what I was looking for today.

Hafenbrack
Hafenbrack
3 years 26 days ago

srogers60 great! Glad we could help!

adinarosalind
adinarosalind
3 years 21 days ago

I simply wanted to say thank you for always posting content that is highly relevant, applicable, well written, and always to the point. Your sense of humor is the icing on top 😉

ginidietrich
3 years 19 days ago

adinarosalind You just made my day!

trackback

[…] If you’re not sure how to do this, here’s a great step-by-step guide on how to optimize your blog posts. […]

trackback

[…] I miss anything? (geez she knows a lot of stuff!). Her bog Spin Sucks has plenty of step by step technical how to’s. But you will never hear her tell you what to do on Social Media outside of her communications […]

trackback

[…] Tutorials, better images, cleaner navigation — work on making every bit of your website the most relevant it can possibly be to the overall keyword theme, which should naturally fall in line with your content. […]

portmanjohnny
portmanjohnny
2 years 3 months ago

Hi
Gini Dietrich, i read this blog you describe very clearly about on-page optimization techniques really its worthy to read this post. its very helpful for me .thanks to share please update more and more articles please.<a
href=”http://www.allmoh.in/” >go here </a>

trackback

[…] √SEO -Before you write a post, decided what keyword(s) you want to be found for -Include them strategically throughout your post, in your headlines, title, URL and meta description -Link back to resources […]

wpDiscuz
372 Shares
Tweet
Share
Share
+1
Pin
Email
[postmatic_subscribe_widget]